For the Apple Watch sales, Apple did not publish detailed data like the iPhone, iPad and Mac series.
Therefore, our most reliable guess for Apple Watch sales is from industry research organizations, especially IDC, whose data is often cited by Apple executives.
IDC has just released a data on wearable devices, including Apple's Apple Watch shipments of about 1.5 million in the first quarter of this year.
This figure has fallen sharply compared to the fourth quarter of 2015. IDC expects Apple's Apple Watch to be 4.1 million in the fourth quarter of last year. Apple Watch sales have strengthened in the quarter, relying mainly on the US holiday shopping season. However, even this data makes it difficult to disappoint.
Top 5 smart watch manufacturers, shipments, market share and annual growth rate (unit: million) in the first quarter of 2016
Data shows that Apple Watch shipments in the first quarter of this year fell 63.41% from the fourth quarter of last year. Since Apple did not launch Apple Watch in the first quarter of last year, the current year-on-year data is temporarily vacant.
Apple Watch has not undergone any hardware upgrades since its launch, but has new products in the strap and software. In the past quarter, Apple lowered the price of the entry-level Apple Watch to $299. However, this price adjustment is also the end of the first quarter, and has little impact on this data.
Although Apple Watch is clearly the best-selling smart watch in the world, it far exceeds the similar products of Google and Star Electronics. However, in terms of simpler wearable products, Fitbit and Xiaomi crushed Apple in sales. At present, Xiaomi, which only sells wearable devices in China, has surpassed Apple in the previous quarter.
Apple CEO Tim Cook said in a recent earnings conference call for the company: "For Apple Watch, the product's sales are in line with our expectations." Cook expects Apple Watch's quarterly sales to change similarly to the iPod, which typically accounts for more than 40% of the full-year sales during the holiday shopping season.
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