EA plans to release more AR-focused games in the near future, according to recent statements from its CEO, Andrew Wilson. During the company's earnings call, Wilson described virtual reality as an "unparalleled innovation," but noted that it would take "several years" before VR becomes a mainstream market opportunity. While Wilson remains cautiously optimistic about VR, his outlook is tempered by the current state of the industry. Market analysts, such as those at Digi-Capital, predict VR could reach a valuation of $25 billion by 2021. However, Wilson’s cautious stance aligns with the current reality, as the initial wave of VR titles hasn’t yet achieved widespread consumer adoption.
Wilson elaborated further, saying, “For us, VR isn’t something we’re prioritizing heavily right now. Although it’s a fantastic innovation, it will take time for VR to fully penetrate the mass market. We’ve already integrated VR capabilities into our engines, delivered some VR experiences, and are experimenting with sports games in VR. But overall, we’re still in the early stages.â€
Meanwhile, Jason Rubin, head of content at Oculus VR, expressed in a recent interview that major studios like EA and Activision Blizzard haven’t yet fully embraced VR. This doesn’t surprise him, as smaller indie studios are currently leading the charge in VR development. Rubin believes these smaller teams are better positioned to capitalize on emerging opportunities within the VR space. As the market grows, larger studios like EA may end up acquiring some of these innovative startups.
Rubin also noted that established giants like Marvel, Warner Bros., and Sony are diving deeper into VR, which poses both opportunities and challenges for traditional gaming powerhouses. These larger studios are often slower to adapt due to their size and structure, giving smaller, more agile competitors an edge in exploring VR gaming solutions.
Despite his measured stance on VR, Wilson is far more bullish on augmented reality (AR). He emphasized that AR games can leverage players' geographical locations or social connections to enhance gameplay experiences. “We’ll definitely be releasing more AR-related games in the future,†Wilson stated confidently.
Even as EA takes a wait-and-see approach to VR, the company’s financial performance remains strong. This quarter’s earnings report was impressive, even without the release of any new major titles during the first quarter. Such stability gives EA the breathing room to focus on long-term strategies while keeping an eye on emerging trends like AR and VR.
In conclusion, while EA continues to explore the potential of VR, the company seems poised to double down on AR, which offers immediate opportunities to engage players through enhanced real-world interactions. As VR matures and AR gains traction, EA’s strategic positioning will undoubtedly play a key role in shaping the future of gaming.
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