Lhasa is the political, economic, cultural, transportation and tourism center of the Tibet Autonomous Region. Today, the total area of ​​Lhasa is nearly 30,000 square kilometers. It administers 7 counties and 1 district, with a total population of 474,500, of which the urban population is nearly 140,000, and there are more than 30 ethnic groups such as Tibetan, Han and Hui. The Tibetan population accounts for 87%, a large part of which was moved from the western part of Sichuan Province in the 1980s and 1990s, so it is known as “Little Sichuanâ€. In recent years, under the influence of the country's western development policy, especially since the Qinghai-Tibet Railway was officially opened to traffic on July 1 last year, Lhasa's catering, hotel, transportation, aviation, entertainment and other industries have shown rapid development. momentum. So what is the current development of the Lhasa lighting market?
Merchants gather in Tianhai building materials market
According to a survey conducted by the reporter, Lhasa currently has a large building materials market, which is located in the Tianhai building materials market on the National North Road. Since there are no professional markets for lamps, most merchants operating lamps are gathered in the building materials market. . According to Mr. Li, the general manager of the lighting industry in the market, Mr. Li, the general manager of Aurora Lighting, Tianhai Building Materials Market was officially put into use in the early 4th of 2001. The area is more than 30,000 square meters and the total investment is more than 30 million yuan. It is a collection of wholesale, retail, Technology, information and labor in one of the large-scale building materials comprehensive trading market, mainly engaged in basic building materials, building waterproof materials, kitchen and bathroom products, lamps, furniture and coatings, etc., can accommodate 350 merchants. The market is dominated by centralized and unified retail and wholesale business of building materials, and has become a building material product center and trading hub for the whole region.
According to the statistics of the reporter, there are currently 24 lighting merchants in the market, most of which are about 100 square meters. According to Wang Quan, the National Lighting City, due to the small size of Lhasa, the demand for lamps is small, and the local population is mainly Tibetans. Their living and family decoration habits are different from those of Han Chinese. At the beginning of the market opening, passenger traffic did not go up for a long time, there were only a dozen merchants stationed in the business and most of the business was cold. Until the past two years, driven by the tourism industry, the urban area began to spread outwards, and the influx of Han Chinese, the entire market began to appear both buying and selling.
Consumers buy lights only to see the price
During the visit, many dealers reported to reporters that because Lhasa is in an economically underdeveloped region, people's overall consumption level is not high, and purchasing power is not strong. Consumers enter the store to buy lights and only look at the price, and will not pay attention to what it is. The brand and where it is produced, the demand chain affects the supply chain. In this way, the merchants can only adapt to the local consumption situation, the purchase does not talk about the brand, only the price, what products are sold. At present, there are only a few famous brands such as NVC, Sanxiong, Aurora and TCL Lighting. According to the introduction of New Oriental lighting Qiao Qingkang, he once operated Huayi's products, but because the price did not adapt to the local consumption level, he finally had to stop working with the manufacturers to dispose of the goods.
Business model is backward
In the local area, no business is specialized in engineering, retail and wholesale. Most businesses do everything. A store of about 100 square meters can operate lanterns, ceiling lamps, energy-saving lamps, switches, Yuba and even some other building materials. The products are very mixed, and there are basically no specialty stores, franchise stores, logistics centers, operation centers, etc., and even the general agents and agents that are common in the local market are hard to find. At present, only NVC has set up an operation center in the local area.
According to Li Xiong, Aurora Lighting, the general situation is that the local market is small, sales are not going up, most of the operators do not have wholesale, relying on retail sales, and the amount of engineering is also very small. Due to the impact of the climate, only half a year of engineering projects can be started each year, so the annual project period is also very short. Coupled with the small amount of households, you can only make a sales of up to 1 million yuan a year.
Low-end products sell high prices
In recent years, Lhasa has made great changes in terms of transportation. Especially after the opening of the Qinghai-Tibet Railway, the efficiency of various local logistics has been greatly improved, and the development of local tourism and the economic areas around the railway has been promoted. . In addition, Qinyue Cargo Xining Branch also opened the northwest special line of Xining, Golmud and Lhasa in July 2004, which greatly facilitated the local lighting business. At present, Lhasa's lamps are basically carried by Qin Yue.
According to Yu Xiankai, the head of Jinling Lighting Co., Ltd., the company has been shipping from Guangdong to Guangdong, and the freight rate of one cubic meter has reached 370 yuan, which has led to the special phenomenon of local lighting operators operating low-end products, but selling high-end prices. A luminaire is 30-35% higher than other cities in the country. The reporter pretends that the consumer enters a store that operates home-style lighting, and looks at a flat glass lamp. After the bargain, the last 275 yuan is sold, and the retail price of the same lamp in the Lanzhou market is only 180 yuan.
Merchants wait and see Lhasa prospects
Compared with coastal provinces and cities, Tibet is still an economically underdeveloped region. Although the Qinghai-Tibet Railway has opened up the demand, most merchants are more optimistic about the prospects of Lhasa's lighting market, but some people believe that the rise of the local lighting industry has to have a process, ranging from one or two years to three or five years.
Li Haiyan, general manager of Sanxiong? Aurora, told reporters that he has been operating lamps in the Lhasa market for six years. The development of the local lighting market in these years is very clear, and now Lhasa has implemented an all-round opening to the outside world. Like every year, he is very optimistic about the prospects of the Lhasa market. Wu Chenggang, who operates the home-based Xingyue lighting, believes that the current Tibetan population in Lhasa accounts for nearly 90%. Their living habits are very different from those of the Han people. They all prefer to choose lamps that contain Tibetan style, so the market will not change much in the next two or three years.
Lanzhou Lanxin Market Jiawei Wood Lighting Wang Zhigao is more optimistic about the Lhasa market. He believes that the current Lanzhou lighting market has become super-saturated, the market space has become smaller and smaller, and his current home series lighting is very large. To a certain extent, it tends to Tibetan style, but because it is not very familiar with the Lhasa market, coupled with the current lack of staff in Lanzhou, he still does not dare to act recklessly. According to Zhou Lingjiang, the general agent of NVC and the general manager of Daewoo Lighting, NVC Lighting entered the Lhasa market last year and has opened an operation center in the local area. As more and more mainlanders invest in Tibet to build real estate, he The prospect of the company in the Lhasa market is still relatively confident.
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