MAGAZINE: Module development lights up the future LED value-chain

As the LED revolution causes major disruption in the lighting industry, many companies, particularly those in the LED sector, are contemplating how to position themselves for future growth and profitability. McKinseys comprehensive research shows that current LED industry dynamics favor LED moduling, as MICHAEL VIERTLER Asin other industries that have been derailed by disruptive technology, the "LED revolution" is forcing the lighting industry to redefine itself. Many lamps and luminaire players are realigning their strategies, deciding how and when to LED manufacturers, who historically have been used to a component business based on shipping large volumes of through-hole LEDs, are also thinking about their coverage along the value-chain and whether there are any strategic plays they Can exploit by becoming more integrated or focusing on specialty lighting applications. Given that optoelectronics Is one of the fastest-growing semiconductor segments, traditional semiconductor players are also looking for potential opportunities to enter the LED business.
Based on McKinsey's proprietary research on the professional lighting industry, this article discusses how the profit pool around today's traditional lighting value-chain will develop into the LED lighting value-chain of 2020, and the implications this has for companies at different steps of the value -chain. McKinsey's research shows that "moduling"?the development of LED-based modules?will be the most attractive value-chain step going forward.
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This article was published in the Sept/Oct 2009 issue of LEDs Magazine.To read the full version of this article, please visit our magazine page, where you can download FREE electronic PDF versions of all issues of LEDs Magazine.
You can also request a print copy of LEDs Magazine (available by paid subscription) and sign up for our free weekly email newsletter . About the Author MICHAEL VIERTLER is Partner in the Munich, Germany, office at McKinsey & Company. DOMINIK WEE and OLIVER VOGLER Are Consultants in the Cologne and Munich offices, respectively, and are members of the LED competence center at McKinsey.

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