For a significant number of electronic device manufacturers, the past 2009 is not a good year. However, in the context of the global economic stability and the strong recovery of the Chinese market, China's electronic equipment manufacturers will face a rare opportunity for development in 2010. So, what application hotspots in China's electronics market in 2010 are worth looking forward to?
The first major application hotspots are smartphones and 3G phones. According to the latest information from the Topology Industry Research Institute, the price of smart phones will continue to decrease, gradually penetrate the multi-function mobile phone market, and shipments will increase by 29% in 2010; while 3G mobile phones will penetrate major cities in emerging markets, and WCDMA/HSDPA/LTE communication technology will evolve. . Now that mainland China has replaced Taiwan as the world's largest mobile phone design destination, mobile phone manufacturers will directly benefit from the strong growth of the smartphone and 3G mobile phone market. The localization and price-sensitive features of mobile phone design and production have also brought opportunities for local IC companies to replace them. The main hotspots of the mobile phone market next year include: 3G+Android smart phone, 2G/3G+WindowMobile6.5 smart phone, EVDO+GSM dual card dual standby smart phone and feature phone, among which WIFI/WAPI will become the standard for smart phones, and CMMB is standard on TD-SCDMA handsets.
The second largest application hotspot is portable personal consumer electronics represented by MID, smartbook and PMP. At present, the mainstream netbook has been defined as Windows+Intel. In 2010, with the improvement of coverage and quality of 3G networks, netbooks will show steady growth. Another camp of ARM+Android or ARM+Linux smartbook/MID will also become popular. The MP3/MP4 industry fell after being peaked in 2007 due to mobile phone replacement and economic environment. However, next year's MP3/MP4 market derivatives, such as mini MP3 speakers and car cigarette lighter, will have the third most popular application hot spot. Digital Television. 2010 will usher in the CRT TV era, the world's 500 million CRT TV base, such as 10% replacement rate, will also be 50 million units, especially in China, 2010 World Cup and Shanghai The World Expo, as well as the increasing popularity of high-definition content, will promote the exchange boom. Next year's digital TV market hotspots are 1080P/720P HD, Internet connectivity and LED backlighting. These hotspot applications will lead to high-definition set-top boxes and TV-Box, which can obtain online HD sources at low cost, become hot products. The application of LED backlights to LCD TVs has also become one of the focuses of attention.
The fourth major application hotspot is high-power LED lighting and large-size LED backlighting. The LED lighting industry will play an extremely important role in the trend of environmental protection issues in the world. LED is mainly used in indoor and outdoor lighting and high-power products such as street lamps. From the category of applied products, outdoor lighting accounts for about 12%, and has considerable room for growth, especially in the Chinese market, which accounts for 38% of global outdoor lighting. In addition, as LED prices fall, LED lights will also begin to replace traditional incandescent lamps in the home. On the other hand, LEDs have quickly become the backlight for computer LCDs and TV LCDs. In the next three to five years, LCD TV backlighting will be the biggest driving force for LED demand.
The fifth major application hotspot is automotive electronics. In 2009, China's annual auto shipments were 12.7 million units, surpassing the US as the world's largest auto producer. It is estimated that China's auto production will exceed 18 million units in 2010. Under the general trend of global energy shortage, environmental protection and emission reduction, hybrid vehicles and electric vehicles will continue to develop vigorously. The IC/component content of electric vehicles has increased from 13% of ordinary fuel vehicles to more than 40%, especially for MCUs and power supply and power management devices. The future trend of electronic and intelligent development of automobiles will bring more opportunities to automotive electronics system manufacturers.
The sixth major application hotspot is medical imaging systems and home medical devices. Traditional platforms such as electrocardiographs (ECG), ultrasound systems, and CT continue to provide high levels of diagnostic value with new measurement techniques. Cutting-edge semiconductor technology paves the way for the development of smaller, more powerful home medical devices. Accurate, reliable and safe household products will also help reduce healthcare costs by giving people the ability to manage disease and promote health and vitality, as well as providing tools for medication in a safe and effective manner.
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