Benbang speed reporter: I learned from the jury that you are in the second place in the online investment stage. At the second meeting of the jury, the main reasons why the judges unanimously elected you are: First, the successful transformation of Huaqiang in 2006; Second, the state has grown at a rate of more than 300% in 2006; the third is to set a new model for high-end brands for the lighting industry. If you let me choose, which one do you think is the most worthy of your pride? Cai Ganqiang: First of all, I would like to thank the industry and the judges for giving me this honor. What is worthy of my pride is that apart from the growth rate of the state, there is another point that the state has been following its own path of innovation, rather than following other companies. When we decided to promote the state brand, we did not think that the state should follow the path of others like NVC, Sanxiong and Aurora. On the basis of summing up the success of other companies, we have established our state's operating model, so that the state can rise by more than 300% in 2006. And I believe that with the joint efforts of us and the merchants, this year's development of the state will be faster and more stable. The state wins in the strategic journalist: With the intensification of competition in the lighting industry, the growth rate of many enterprises in 2006 has slowed down. Even went into a dead end. However, in 2006, the state's lighting source products were almost out of stock. Although it has expanded its production scale by more than 2 billion, it still cannot meet market demand. In many factories, the marketing is weak, the market is shrinking, or the extension of the territory is blocked. The external capital is different from the lighting industry, and the state is playing a high-profile song. It is an industry miracle. Everyone wants to know, where is the secret of success in the state? Cai Ganqiang: The competition in the lighting industry is indeed fiercer than before. Whether it is a domestic enterprise or a foreign enterprise, it has developed particularly fast in recent years. Some people think that market competition makes their business bad; some people think that big companies have grabbed their market share. This is not the case. As the saying goes, it is difficult to become a forest. Benign competition can continuously promote the growth of enterprises. Especially after the world-class enterprises participate in the competition, they can bring Chinese enterprises to a new level of competition, which is conducive to jointly enlarge the lighting industry. The reason why the state can achieve such rapid growth in just one or two years, I think we win above strategic thinking and overall planning. To be a company, we must first conduct a thorough analysis of the overall situation, find out its own strengths and differences, and then set a good position, do a good job in the long-term and long-term planning, and follow the line and goals of its own design, and do it unswervingly. Will follow the industry leaders, and will not be dominated by industry companies. However, most of China's lighting companies are now imitating, following the industry leaders, so that they can not only reflect their own advantages, but also find that doing so, the road will become narrower and narrower, and finally into the dead end.
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