——We must adhere to the road of brand specialization. Foreword: We have tasted the sweetness of brand specialization and paid the price for blind brand expansion. Today, when we look back at the road we have taken, we deeply understand the small and medium-sized If lighting companies want to find a place in the increasingly competitive market, they must follow the road of creating a brand, and the key to the brand road is specialization. We are willing to work together with many aspiring companies to develop together with the industry's maturity and share the success of the brand building process. Last month, I visited the lighting market in other provinces. I walked into a store and chatted with the merchants. I simply introduced myself: "I am a company in Europe..." "Odile..." The customer is very confused and thinks about it. Or still say: "Who is it?" Yes, who is Odile? In the case that the small ghost brand has been well known and well-known, there are many people, including professional dealers, who don’t know that the company is the owner of the small ghost, and even less know that our company also owns “Odileâ€. And the "small ghosts" two brands, and the first "Ou Dier", followed by "small ghosts", but today, the two have formed a completely different brand power, from which to reflect, can be clear See the development of brand specialization. Pan Zhibiao, engaged in lighting industry for 8 years, since 2002, has served as marketing director, general manager and chairman of Zhongshan Ou Dier Electric Lighting Co., Ltd. In 2002, Hong Kong sister Champion Tan Xiaohuan was hired as the image spokesperson. During the 2002 China (Guzhen) International Lighting Fair, it was promoted in three dimensions. Pan Zhibiao has been widely recognized by the industry in brand marketing innovation and has become a guest of the Phoenix Satellite TV Entrepreneur Salon. In the past few years, Xiao Ghost Lighting has closely cooperated with the mainstream media of the industry, “Lighting Visionâ€, and launched “Seal Free Free Newspaper†and Kaicheng Buda to undertake OEM business, which unveiled the mystery of OEM and gradually changed the industry to OEM manufacturers. bias. The origin of the "small ghost" In 2002, when the company was founded, the company took the lead in launching the "Odile" brand. This seemingly foreign brand did not play its due role in rapid communication. After half a year, we used The concept of stingy gas saving, dare to be the first, launch the "small device ghost" brand, and put a deep first-eye sakura for the energy-saving and saving characteristics of the products. We have done a series of innovative work in the industry in brand operation. Including: In 2002, as a new lighting company, we were the first to launch a star image spokesperson. The "small ghost" products endorsed by Hong Kong sister Champion Tan Xiaohuan were sought after by many dealers and consumers overnight. After that, the image endorsements were followed by other lighting brands. In 2003, we further clarified the core value of brand conservation and energy conservation, and directly extracted the product appeal of “energy-saving lamps is a small device ghostâ€. It has a strong appeal and is simple and straightforward. It is straightforward, confident, and clearly targets energy-saving lamps. Top brand. In order to introduce talent, we spent tens of thousands of dollars to buy a full version of the newspaper, just to recruit a manufacturing director, because we understand that only professionals can really operate a professional brand. In order to establish the confidence of the channel dealers, at the beginning of the product launch, as an investment decision-maker, I did not take into account the inventory and financial pressure, did not take into account the so-called enterprise management theory, directly stocking nearly 10 million, just to ensure our Customers can get the goods at any time while doing marketing, and get enough goods.
1 2 3 Next Page
1 2 3 Next Page
Controller,video processor,led display controller
Guangzhou Chengwen Photoelectric Technology co.,ltd , https://www.cwstagelight.com