Analysis of the Dilemma and Solution of Small Appliance Industry

With the continuous development of the economy, home appliances have become an irreplaceable part of people's lives. During the “Golden 9 Silver 10” period, taking advantage of the energy saving subsidy of the national policy, the large appliances are vigorously promoting and vigorous, while the small household appliances can only be forgotten in the corner, and even some manufacturers can only use their own pockets in order to engage in promotions. Citizen subsidies. The desolation of small household appliances can be clearly seen. What are the difficulties in the end? How to solve it?

First, small appliances are updated quickly and inconvenient to maintain. The replacement of small household appliances is fast, and some products will be withdrawn or even discontinued soon. Coupled with a large number of small household appliances and various spare parts standards, this has caused maintenance to become a big problem.

Second, small appliances are highly substitutable. As a small household appliance, it is a tool to further facilitate home life, but it is highly substitutable. Plus, it is not a necessities of life. It is the best in daily life. If it is not, it will not have much impact, so it's Buying loyalty is not big, it is difficult to form a certain amount of consumer groups.

Third, there are many brands and it is difficult to form a loyal customer base. There are many brands of small household appliances, consumers are basically purchased through constant price comparison, so customer loyalty is not high. And blindly playing the price war will only make small appliances more and more sluggish.

What is the solution? Xiao Bian think that in this era of network information, e-commerce roads are the choice of small appliances. Now that the era of e-commerce in the home appliance industry is fast approaching, for any household electrical appliance, it must be two-line operations. It is not enough to expect offline sales. E-commerce reduces the cost of manufacturers and expands new marketing channels, bringing a new life to small household appliances companies.

Therefore, e-commerce road, small appliances may be much better.