On March 7, 2018, the day before the opening of the 2018 AWE, Haier held its Smart Family Strategic Achievement Conference, making a strong impression on the industry. At the event, Haier unveiled its first full-scenario customized smart package, introducing a new experience in smart homes through the “4+7+N†business model. This was a groundbreaking move, offering users a truly personalized and user-centric approach to smart living.
The release marked a significant shift from the fragmented, product-based smart home solutions that had dominated the market. Instead of piecing together products from different brands, users could now access a complete, integrated solution tailored to their lifestyle. The “4+7+N†model included four key living spaces—smart living rooms, kitchens, bathrooms, and bedrooms—along with seven comprehensive home solutions such as whole-house air, water, security, and health. The “N†represented unlimited customization based on individual preferences, allowing for a highly flexible and intelligent living environment.
This innovative approach not only redefined the smart home experience but also addressed critical pain points in the industry: lack of interoperability, passive service models, incomplete solutions, and fragmented support. Haier’s strategy ensured seamless connectivity between devices, proactive services, and end-to-end support, setting a new standard in the smart home sector.
For consumers, this meant a more cohesive and intuitive experience. Imagine having a smart kitchen where your refrigerator can recommend meals, order ingredients, and even connect with your oven for automatic cooking. Or a smart bathroom that adjusts temperature and lighting based on your routine. With Haier's system, these scenarios are no longer just concepts—they’re real, tangible experiences.
From an industry perspective, Haier’s success was driven by three powerful platforms: the social interaction platform, the industrial Internet platform (COSMOPlat), and the U+ AI platform. These enabled rapid development, deployment, and iteration of smart solutions, empowering both users and developers. The launch of the U+ Smart Life X.0 and Scene Store further enhanced personalization, allowing users to customize their smart environments easily within a single app.
For businesses, Haier’s approach accelerated the commercialization of smart homes. By integrating experience, design, sales, and service into one package, the company made it easier than ever for customers to adopt smart technology. With over 30,000 stores and plans to expand 6,000+ smart home experience shops, Haier is bringing smart living to the masses.
As the leader in the smart home space, Haier continues to push boundaries, ensuring that the future of living is not just smart, but truly personalized and seamless.
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