"Hey! Hello! What's the matter? Sorry, we haven't made home products yet. You need outdoor lighting products to find us..." Wang Yuewen, general manager of Beijing Ford Ming Lighting Co., Ltd. is very busy every day. When the reporter talks to him, he will answer a call almost every once in a while. The previous call not only indicates that Ford Ming’s business is very busy, but also reflects that the brand of Ford Ming has become more and more famous after Wang Yuewen’s painstaking efforts in the past ten years, so that many customers have not fully figured out. Ford Ming's product types are called to negotiate.
Wang Yuewen, a middle-aged man from Ningbo, Zhejiang Province, has been in Beijing for more than ten years. Since the founding of Beijing Ford Ming Lighting Co., Ltd. in 1997, it has been step by step, promoting development in stability and stabilizing in development. After ten years of development, Ford Ming has become one of the most prestigious outdoor lighting companies in Beijing and even in North China.
At the just-concluded Beijing International Lighting Fair, Wang Yuewen was dressed in a professional attire, like an old worker, waiting for the lamps he was getting along with; he was still calm and amiable in the large and bright office. "Let's talk about it casually. 1 When the reporter asked to interview him, Wang Yuewen said.
"Five to one" does not want to take a day off.
Wang Yuewen is always a busy man in people's impressions. When the reporter rushed to his office, he found that three or five people were negotiating with Wang Yuewen sitting at his desk, so that the reporter thought that the company was holding an internal meeting.
"I also want to put myself a day off in the 'five? one', but there are too many things, I really can't get out." Wang Yuewen looked at the relaxed back of the daughter who had taken the seven-day long vacation. It was a bit tired and a bit too much. envy.
Wang Yuewen really can't rest. Not to mention that in May, when the peak season of lighting sales is coming, the Ford Ming luminaire has become a large-scale engineering lighting supplier in and outside the province. This has made him cautious, depending on the quality and brand as the life of the company. Dare to take it lightly. R & D, process, quality, management, sales, etc., many things of the company are waiting for Wang Yuewen to take care of. Although the setting of various departments of Ford Ming has been quite complete, "but some things still have to be handled by me personally." How can we make healthy development if we don't care for the company? Ever since, busy and tired are accompanied by every sunrise and sunset of Wang Yuewen.
Make lights from the perspective of the consumer
Although Wang Yuewen is a generation that grew up under the planned economic system, his current business philosophy and ideas have become intimate with the market economy. "Today, any product must be market-oriented, consumer-centric, to meet the needs of consumers, as well as lighting products." Wang Yuewen's calm face showed a confident smile.
Wang Yuewen tells the story of a after-sales service that he has personally experienced. Some time ago, the family bought an air conditioner from a well-known brand enterprise in China. After a problem, they notified the after-sales service department to repair it. The maintenance personnel sent by the other party were disappointing, not like the maintenance personnel that people generally expected. Such professionalism and dedication, the service level is greatly reduced. Later, although the other party gave a solution, the company's service still left a bad impression on Wang Yuewen. However, this incident also inspired his understanding of the importance of lighting after-sales service.
"My role in this matter is a consumer, through the eyes of consumers to look at the level of service of the other company." Wang Yuewen said profoundly, "So, we must always change the position of the lamps, to A consumer's vision is to look at our products and services. Only in this way can companies gain long-term consumer support."
It is the full recognition of the importance of empathy and after-sales service. Ford Ming has set up an after-sales service department to specialize in solving customer problems. For the customer's problems, the company always solves in the fastest time. In fact, the eyes of consumers are sharp, and now Ford Ming's quality after-sales service has become one of the important competitiveness of enterprises.
It’s not easy to establish a brand
"After you have done a hundred good things, do a bad thing, others will treat you as a bad person." Wang Yuewen quoted the truth of being a human being in building a corporate brand. In the process of creating a brand of “Ford Ming†by Wang Yuewen, he has been careful and cared for for more than ten years to prevent problems before they happen.
Wang Yuewen clearly understands that establishing a well-known brand of an enterprise plays an important role in the development of the company. The influence of the brand is not only promotes the sales of lighting products, but also strengthens the existing products and accelerates the pace of enterprise development. At the same time, it also lays a solid foundation for the diversified roads of enterprises and makes New Products for enterprises. Classes and new industries can grow and develop with the popularity and influence of existing brands, enhance their comprehensive strength and ability to withstand market risks, and accelerate the growth and strengthening of enterprises.
Wang Yuewen said that enterprises without visibility should have the awareness of building brands, because this is directly related to the interests and long-term development of enterprises. Nowadays, some small enterprises do not have the awareness of branding, nor do they have any brand action. Some enterprises even have only the name of the factory, and even the registered trademarks are not. Such enterprises cannot occupy a long-term place in the fiercely competitive lighting market. of.
However, Wang Yuewen also believes that it is not easy for companies with high visibility and influence to build and maintain good brands. Because the greater the influence of the company, the greater the impact on the consumer when it has problems, the shadow will be thicker and longer-lasting. It is very difficult to restore the reputation of the company in the future. "This requires enterprises to be arrogant, always remember the quality and credibility, never blindly expand and accelerate development, and gradually develop and consolidate in a steady state." Wang Yuewen said after careful thought.
On the opposite wall where Wang Yuewen can look up, there is a sturdy and heavy plaque hanging on it, engraved with the four characters of "Silent Zhiyuan". Perhaps these four words are the highest realm of Wang Yuewen's management and entrepreneurship.
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