Aiming at the TV box Unicom has also begun to layout VR



What can be done in 0.2 seconds? A person needs 0.3-0.4 seconds to blink each time. A bee can shake wings more than 40 times in 0.2 seconds. According to China Unicom's latest announcement of the 4G network's latest speed, a 10M can be downloaded in 0.2 seconds. High-quality music, download a 2G high-definition movie just 40 seconds.


Recently, Guangdong Unicom has officially released TV full video platform, including "TV TV Mobile App" and "TVTV TV Box".

According to a spokesman of Guangdong Unicom to the First Financial reporter, the Guangdong Unicom has introduced two video license partners to set up a video platform with multiple equipment manufacturers, far more than ordinary TV screens in fluency and clarity.

In the era of voice, OTT vendors' "free" strategy once caused operators to become disarrayed. In the video era, operators faced an onslaught of internet companies and operators began to build "heavy money" networks and invest in industries in the video field.

Xiaodong Zhang, general manager of the home media business unit of Huawei's China Telecom Software Business Unit, told reporters that by 2020, 90% of traffic will come from video services, and for operators, this will be a substantial revenue component.

But how does VR play? This is an unmistakable move for operators.


Many people say that 2016 is the first year of VR, and many manufacturers have also taken actions. New products have also been introduced. Problems such as resolution, speed of induction, and dizziness have gradually been solved. What remains is the enrichment of network construction and the content of the product itself. In the opinion of analysts, VR infrastructure construction is an operator's strength.

With the development of VR technology, the requirements for related infrastructure and network bandwidth will also increase substantially. For example, a 360-degree panorama may produce a situation where viewing this place is clear and seeing other places blurry, which requires a higher bandwidth requirement.

VR's requirements for network transmission will be 8 times and 10 times that of traditional transmission rates. If you want to achieve higher resolution, maybe 5G networks are not enough.

Guangdong Unicom insiders told reporters that an Internet company's global CDN node may be less than the amount of an operator in Guangdong Province, and this layout affects the consumer's experience when watching video, for example, the video frame rate can reach each 60 frames per second, there will be no cassette. From the perspective of the distribution of infrastructure, the three major operators have natural advantages over Internet companies.

According to report, Guangdong Unicom has already deployed 4G+ carrier aggregation technology in the hotspots of business areas. By the end of 2015, it has achieved a peak speed of 370Mbps. It is the first domestic carrier to achieve this rate, providing users with an ultra-fast speed experience.

According to information from Guangdong Unicom, downloading a high-quality music (10MB) on China Unicom's high-speed network takes only 0.2 seconds, and downloading a lossless 1080P HD blockbuster (20GB) takes only 7.4 minutes.

"Guangdong Unicom's superior video network can perfectly support the various applications of 4K and VR technologies. In the next two years, Guangdong Unicom will continue to make strong Wo 4G + superior video." Guangdong Unicom spokesman for the reporter.


However, the content and development ecology may be the “short board” that operators need to complete.

BAT giants have already entered the game. Ali officially set up a VR lab in March this year and announced Ali's VR strategy, which is based on the advantages of its platform and constantly promotes the development of VR content and hardware. Ali hopes to build an immersive immersive shopping experience for users through the efforts of engineers and merchants.

Tencent has announced from December last year that it will provide an open and standardized platform for VR industry developers, and will independently research and develop hardware configurations such as heads and handles, and will play a role in linking. Baidu chose the video field and promoted VR channels online and offline.

“Video traffic will dominate the entire network, and the transition of operators is an inevitable trend. In the future, the boundaries between telecom operators and broadcasters will become increasingly blurred, and operators after convergence will be able to provide voice, video, and broadband access. All kinds of business. Operators without this capability will not be able to survive in the market." Huawei insiders told reporters that the upstream and downstream of the joint industrial chain is the best choice for operators.

In fact, from the layout of China Unicom in VR, it can be seen that the TV box is a very important entrance for operators in the future, and the current licensees and content parties have become their partners.

According to data from Guangdong Unicom, WoTV currently has more than 100 sets of HDTV channels and more than 3,000 high-definition movies, while also aggregating the resources of the entire network of hundreds of video sites. The partners in the network construction include Tencent, Ali, Baidu and other large Internet companies.

"By providing energy-efficient data centers for these Internet companies, China Unicom is also forging its own basic capabilities," a spokesman for Guangdong Unicom told reporters.

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