The three quarterly reports released by the listed companies in the AR and VR sectors reveal a strong growth trajectory. Several of these firms have entered a phase of significant returns, with their industrial strategies contributing meaningfully to overall business expansion. The performance highlights the growing importance of VR and AR technologies in driving revenue and innovation.
With the recent surge in VR hardware demand, one of the companies has reported that its VR business is expanding rapidly. Many of its new products began shipping in September, with peak shipments expected during the fourth quarter. This period is anticipated to see a more than doubling of both VR product shipments and related revenues.
The company remains confident in the long-term growth potential of VR and AR. On one hand, it has secured orders from major clients for the next 12 to 24 months. On the other, while some individual customer outputs may be adjusted, there is a growing trend of mid- to high-end customers placing larger orders, signaling an expanding client base.
In the third quarter of 2017, the company achieved a revenue of 17.26 billion yuan, reflecting a year-on-year increase of 36.93%. Net profit attributable to shareholders reached 1.385 billion yuan, up 33.66% compared to the previous year. The growth was primarily driven by an expanded business scale and increased sales orders. During the same period, the company’s AR and VR operations performed strongly, with several clients planning mass production for new products in the coming year. Additionally, the company is actively developing customer resources for VR and AR experience equipment, with plans to explore applications in education, tourism, and real estate.
Looking ahead, the company expects its net profit for 2017 to range between 2.064 billion and 2.395 billion yuan, representing a 25% to 45% year-on-year increase. This growth is attributed to the continued expansion of its sales volume and the increasing contribution from VR products.
As the VR and AR industry faces a shift in investor interest, many listed companies are now focusing on refining their strategies. While some continue to invest in content development and R&D, others have chosen to exit the sector entirely. For example, Perfect World launched "Deep Sea Trek," a VR game available on Oculus Rift since March 2016. The company views this as a prime platform for integrating advanced technologies like AI and VR, and continues to invest in emerging tech.
Huace Film and Television also highlighted the growing role of AR/VR in shaping new consumer behaviors and cross-industry connections. With advancements in network communication and mobile internet, content is becoming a key driver of engagement, enabling traditional media to integrate with physical industries.
Chuanda Dazhisheng, another player in the field, focuses its VR efforts on educational and scientific applications. It has formed strategic partnerships with Aofei Animation and Liad, leveraging their IP assets and LED display capabilities to enhance its offerings.
On the flip side, Great Wall Animation decided to terminate its planned investment in Xi’an Lingjing Technology Co., Ltd. due to unresolved issues in the asset purchase agreement and changing market conditions.
Overall, the VR and AR landscape is evolving, with companies adapting their strategies to align with market trends and technological advancements.
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