Consumption upgrades to meet a better life, the home appliance industry is welcoming development spring

In recent years, He Yang, a well-known observer in the home appliance industry, has emphasized that as consumer demand continues to evolve, the sector must leverage the trends of branding, health, and smart technology to optimize its industrial structure and product lineup. While the home appliance industry is a crucial part of daily life, it has gradually entered a new stage of development despite the overall trend of consumption upgrading. However, according to industry experts, challenges still persist, particularly regarding uneven development. First, technological monopolies have led many consumers to “see price changes” without being able to afford or access high-quality products. Second, the application of cutting-edge technologies in consumer products remains slow, often confined to laboratories or industrial use rather than reaching the mass market. Faced with the growing gap between people's aspirations for a better life and the current state of the industry, how can home appliance companies utilize branding, health, and intelligence trends to restructure their industries, expand product ranges, accelerate innovation, and elevate both products and markets to meet consumer expectations? **Breaking the Technology Monopoly to Bring High-Quality Products Within Reach** “The foundation of consumption upgrading lies in manufacturing upgrades,” said He Yang, who pointed out that the home appliance industry suffers from an uneven distribution of high-end technologies and product quality, concentrated in a few domestic and foreign brands. This monopoly leads to high prices, making it difficult for ordinary consumers to afford the ideal home environment and appliances they desire. Take Sharp, a globally recognized brand, as an example. In its early years, Sharp was known for top-tier screen technology and product quality, setting industry standards. However, its high prices made it inaccessible to the average consumer, who admired the brand but hesitated due to cost. After Foxconn’s investment and support, Sharp leveraged Foxconn’s supply chain to boost production efficiency, reduce costs, and expand mass production. As a result, the once expensive high-end appliances became more affordable while maintaining top-tier quality. Through integrating core technologies across various product lines, Sharp ensured that different TV models delivered high-quality performance, achieving a “noble yet affordable” positioning. According to Dr. Chen Zhenguo, vice president of Foxconn and a Sharp TV market representative, this approach aligns with consumption upgrades by making advanced technology accessible and user-friendly, allowing Chinese consumers to experience the benefits of high-quality products. Zhang Ding, a researcher in consumer economics, believes that consumer upgrades should shift the mindset of “seeing price changes” toward a more balanced approach where “noble and affordable” becomes the norm. **Widening Access to Cutting-Edge Technology** Beyond high prices, another major challenge is the slow adoption of advanced technologies in real-world applications. Some innovations that could significantly improve quality of life remain confined to labs or industrial use, creating a situation where money alone cannot buy a better lifestyle. He Yang noted that through manufacturing upgrades, industrial integration, cost reduction, and the widespread application of core technologies, the home appliance industry can bridge the gap between consumer needs and industry development. Sharp, supported by Foxconn’s full industrial chain, has launched large-screen TVs like 60-inch and 70-inch models to meet market demands. In June of this year, Sharp introduced the first truly integrated Foxconn manufacturing process and Sharp panel technology, enhancing the viewing experience with features such as wide color gamut, deep dynamic contrast, high brightness, and fast decoding. Moreover, Sharp has continued to innovate in display resolution, moving from 2K to 4K, and now applying 8K technology to large-screen TVs. This advancement reduces the optimal viewing distance significantly, making interaction with the TV more intuitive and immersive. In 2016, Foxconn and Sharp established the 8K Display Ecosystem Lab in Shenzhen, and in August of this year, the world’s first 8K TV was launched. According to Sharp representatives, 8K technology goes beyond enhancing TV comfort—it serves as a cornerstone for China’s 2025 manufacturing goals and holds the key to future human progress. Looking ahead, Sharp’s 8K ecosystem, combined with 5G technology, will revolutionize various aspects of daily life. From video calls and online shopping to real-time traffic systems and face recognition-based security, the boundaries between the physical and digital worlds will blur. With cloud integration, TVs will become central hubs for safe living, transportation, education, and industry, creating diverse large-screen experiences. The fusion of TV and surveillance enhances home safety, while TV and car integration enables smart mobility. Educational and professional scenarios, such as child learning or adult retraining, can also be realized on large screens, transforming the way we live and work.

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