Internet TV in 2017 is still not peaceful! From the supervising sticks to wavers, to capital-driven alliances; from the sense of mission of subverting traditional television to artificial intelligence; from the perils of making money to scenes of big screen ecology. Of course, what is even less is that LeTV, which was once in great beauty, has a lot of trouble! order The industry is very lively! But one must admit that although it is still dazzling, it cannot be described with the chaos of a few years ago. From disorder to order, it is a sign of maturity. First of all reflected in the policy. With the iQIYI, Tencent Video, Youku, PPTV and other video sites have chosen to align with Internet TV licensees, and China Mobile's Internet TV business violations have been "contained", Internet TV industry chain has participated in all parties regardless of the original Gradually returning to the track established by the regulator, presumably Internet TV licensees can better understand the bittersweetness. Today, although the Internet TV industry cannot yet be said to be fully compliant, it has at least entered a virtuous track and laid the groundwork for the follow-up of policies such as the opening of live broadcasting, application management, and billing and settlement. Followed by the terminal. As of the second quarter of 2017, the number of cable digital TV subscribers was 208 million, and the total number of terminals for Internet TV integrated TV + set-top boxes was 245 million. Taking into account a series of data indicators such as activation rate, replacement rate, and operation rate, the number of Internet TV users has just exceeded 150 million. It will take time to truly realize the success of traditional TV, but the coverage of terminal coverage is at least boundless. Regardless of the terminal intelligence proposed by cable TV or IPTV, the advantage of Internet TV in the terminal has already taken the lead. Once again embodied in the business model. How Internet TV makes money is a difficult problem for everyone. However, with the gradual development of the user's online video payment habits, as well as the scale increase brought about by the coverage of Internet TV terminals, the activation of users, and the viewing time, the business model of Internet TV is gradually maturing, and the payment and advertising services have grown into one hundred. Billion-level market. In particular, considering the gradual depletion of the PC and mobile Internet traffic bonuses, the TV big screen traffic dividend will be further developed. challenge The situation is not a small one. It is an excellent one! However, we also have to admit that after a booming 2017, the Internet TV industry still has a lot of work to solve. In this regard, the future TV CEO Li Ming has a clear understanding, he believes that the Internet TV industry in the industry standards, business model drivers, the depth of horizontal integration of the industry chain, there is still a lot of space. The first is the lack of standards. This is an era when data is productivity. With the support of big data, relevant intelligent, refined, and personalized operations are imperative. According to the statistics of future TV statistics, the time it takes for users to find content every day in 2017 is 51 minutes, which is an increase from the 45 minutes in 2016. Unfortunately, regardless of the data or related industry standards related to terminals, technologies, and management, Internet TV has not yet formed a unified, more built from its own dimensions, which has obviously affected the development of the industry. Followed by the lack of horizontal linkage of the industry chain. All parties in the industry chain have asymmetric information and lack of effective communication channels, which makes it difficult to connect with each other, resulting in a huge waste of industry resources and policy breakthroughs. It also hinders the limited development of services such as payment, advertising, and applications. Take advertising as an example. Although Internet TV has increasingly been regarded as a high-value advertising medium, Internet television advertising is still a huge value drop due to the lack of independent third-party advertising data monitoring agencies such as PCs and mobile terminals. As the future TV CEO Li Ming said, Internet TV needs to jointly promote the development of Internet television technology, data and applications standards, both upstream and downstream of the industry chain. As the fastest-growing advertising business, the demand for data monitoring standards related to Internet TV advertising is particularly urgent. Again, there is a lack of vertical integration in the industry chain. Judging from the laws of economic and industrial development, with the mature development of an industry, it will become more and more characterized from horizontal integration (mergers and acquisitions and restructuring) to vertical integration (industry chain deepening). After so many years of scouring in the sand, various business forms of Internet TV started to take shape. However, the scope of vertical integration based on large-screen scenarios, surrounding featured content, and high-quality products needs to be further explored in order to realize refined commercial operations. The future TV CEO Li Ming said that the scale effect of users highlights the rapid development of Internet TV commercialization and the continuous growth of the industry, providing an important development opportunity for the industry. At the same time, it also put forward higher social responsibility requirements for industry participants, and jointly create a standardized and healthy Internet TV screen, and realize the healthy and orderly development of the Internet TV industry, becoming the consensus of all parties in the industry. The above problems require that participants in the Internet TV industry chain need to find a "breaking strategy" both at the micro and macro levels. Jianghu Because Wuzhen World Internet Conference, now popular dinner - there is no love in the world for no reason, no hate for no reason. Similarly, there is no dinner for no reason at all. Of course, there will not be any organization for no reason! This is especially true for big brothers! It may be that the development of Internet TV to the current stage requires the need for an industry-coordinating agency. It will be led by future TVs and will be approved by the State Administration of Press, Publication, Radio, Film and Television, and jointly initiated the establishment of the Internet TV Working Committee and will select the future. The TV CEO Li Ming was the first chairman and six licensee leadership representatives served as deputy directors. Chairman Li Ming read the "Program of Action" on behalf of the Committee of Labour at the scene. The specific content can be Baidu. At the establishment of the Internet Television Working Committee, Luo Jianhui, Director of the Network Division of the State Administration of Press, Publication, Radio, Film and Television, personally arrived at the platform - this signal either supports everyone to unite or urges everyone to "comply with regulations," but hopes that the Internet TV industry will become healthy. The initial heart of development is truly visible. The fact that seven Internet TV licensees are in full charge shows that the responsibility of the Internet Television Working Committee is very important. Everyone shares a blue sky and they need to join hands to live a good life. Just as the vice president of the Oriental Pearl and President Shi Shengji of BesTV spoke at the scene, only the assembly had industry norms and market standards. The establishment of the Internet Television Working Committee is a "big assembly." After the assembly, standards are formulated together to take into account the interests of all parties so that interests and values ​​can be matched and long-term development can be achieved. In the future, TV CEO Li Ming describes a more ambitious blueprint: Meeting the requirements for security and regulation of broadcast control has been continuously consolidated under the guidance of the General Administration of Guidance, and the Internet TV Working Committee will continue to attract partners from various industries to join in, starting from the license A solid industry organization that unites licensees, content cp, video websites, local media, telecom operators, terminals, data, technology, hardware, value-added services, and other industry players into one big market, keeping the bottom line together and attracting Partners, explore patterns, sort out the pattern of interests. Let each participating subject be respected in terms of interests and gain a reasonable market position and business return. After reading these statements, we should realize that the Internet Television Task Force should not be understood as a policy coordination body for Internet TV. Its more important responsibility is to serve as an organization for integrating the Internet TV industry chain and ecological construction. The so-called organization is in fact a river and lake - success and failure, all depends on the guts, insights and compassion of the leaders and the big brothers. Using Lei Jun’s words to describe it, it is to “do a lot of friends and engage the enemy in a few.†It is foreseeable that the business world of Internet TV will not be peaceful in 2018 and it will still be cruel. However, as an organized arena, we should give greater expectations.