Gong Weibin: LED lighting will usher in a 3-5 year fast and slow cycle replacement opportunity

Since 2012, the LED industry has been warming up from the confrontation between individual LED leading enterprises, and now the horizontal and vertical integration between the upstream and downstream enterprises continues to heat up. It is not difficult to see that the entire LED lighting industry is accelerating from the previous scattered development to concentration. For companies with technology and capital strength, this also means new opportunities and challenges.

“Since 2008, the LED industry has basically experienced three stages of growth. The first and second rounds of growth are concentrated in small and medium-sized backlights and large-size backlights. Currently, the entire industry is welcoming LED lighting as the engine. The third round of growth, the most promising prospects." Ruifeng Optoelectronics (300241.SZ) Chairman Gong Weibin said that especially in recent years, the transformation of many traditional lighting companies, the market size of LED downstream applications has grown rapidly.

However, Gong Weibin also reminded that from the overall point of view, the current LED industry is in the transition period from fast cycle market to slow cycle market. The market structure changes greatly, product replacement is frequent, technology update cycle is short, and it is difficult to have lasting competitive advantage. The most obvious feature.

“The slow cycle market is the ultimate state of the industry's maturity, but the transition to this stage is full of variables and opportunities. Whoever can survive this time will win the game.”

However, the so-called "survival" is not a slap in the face. According to Gong Weibin's judgment on the market, after the industry enters the slow cycle stage, there will be monopolies in the channels and markets, and there will be a strong brand loyalty orientation in the LED market, and the state of competition between enterprises will be reduced. A strong company can fully maintain its competitive advantage.

"Since this year, the LED lighting market will usher in a 3-5 year replacement opportunity. After that, the market will enter a difficult period and even have negative growth. Now is the golden period of industrial development. We must seize the time to integrate and have the opportunity. Be bigger." Gong Weibin said.

Tang Guoqing, general manager of Samsung LED China, agrees with this: "For the long-term market, you can sacrifice short-term profits or other interests. For the current domestic enterprises, effective integration will make it possible to gain a bigger market and win. This integration elimination war."

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