Although the brands participating in the competition in the color TV market are all on the cutting edge of profits, the Internet TV brands are extremely active. With the addition of Storm TV, which has just released a VR new concept TV, eight Internet TV brands released nearly 20 new products in the spring of 2016 (March-May). Among them, there are both high-quality products with obvious price advantages, and high-end image products such as OLED, curved surfaces, and large screens.
It can be said that the Internet TV brand, as an extremely active competitive force, has formed a clear game relationship with traditional old-fashioned color TV companies, which has further aggravated the competition in the color TV market. However, this power can not be ignored. According to the total data from Ove Cloud.com, the market share of Internet brands in the first quarter of 2016 was 10.3%, an increase of 3.3 percentage points over the same period of last year, exceeding the number of foreign brands becoming the first color TV market. The two camps.
Overall, the second largest camp in the color TV market has some common features, including low-cost strategies, main content cards, and online channels. In terms of differentiation, each Internet TV brand has its own characteristics and picks a few to talk about.
Radical Storm TV
Storm TV has just earned attention through the release of VR TV in the industry. I experienced eye mask-style VR devices and VR contents of Storm Mirror. To be honest, the user experience is general. At present, the entire VR market has a lot of shortcomings in terms of hardware and content. If Storm VR TV is simply to graft the VR technology or function of Storm Mirror, then the so-called VR TV is actually a very vaunted concept. When VR is not yet mature, Storm TV is eager to launch a similar concept TV. It is too quick to be profitable, and it is not pragmatic enough. If the user experience is not good, then Storm TV's reputation will be compromised.
Of course, the Storm TV CEO Liu Yaoping publicized the total sales of Storm TV over the 200,000 mark two months ago. At the same time, he also proposed the concept of a “ten million member planâ€. Perhaps the weapon for storm TV sales to reach a new level may be price, because Storm TV launched a 999 yuan 40-inch Internet TV to squeeze out the 32-inch TV market. In addition, Storm TV is relatively more content and resource prices, according to its own internal claims, more than LeTV's content resources. So on the whole, Storm TV has a certain predominance, but it is radical in its product strategy.
The status of CAN TV is "prestigious" and the market means LOW
Another Internet TV brand, CAN TV, also released its product strategy in April. The only bright spot is the 50-inch product. This brand, the investor's background is slightly "prestigious." CAN is a smart terminal brand owned by Global Zhida Technology (Beijing) Co., Ltd. In May 2015, it was affiliated with China International Broadcasting Station and the Guangdong company, which is the sole owner of the CIBN Internet TV licensee, was required to communicate with Huawen Media for strategic development needs. China Smart specifically established its focus on smart TVs and other terminal products. In August, it established Global Zhida.
But the point of CAN LOW is that at the just-convened product launch conference, its top executives still talked about the topic of true and false 4K. This was a topic that was stirred up by color TV circles a few years ago. 4K, as an advantage, really looks backward. Of course, CAN TV can follow the rhythm of competing products, and it also introduced 50-inch products, which is also considered as a timely layout in large-scale. However, the overall performance of CAN TV hardware is flat, and the sales volume is still unknown. Currently, it is still in the market investment and cultivation stage.
The tiny whale holds the thighs. I don't know whether Konka is a thigh or a calf.
Besides micro-whale TV, this Internet brand is basically a product of capital operation. The investors behind it are Chinese culture, Alibaba, Tencent and others. Microwhale has performed quite well since entering the Internet TV industry last year. It has launched products in a timely manner and promoted its own advantages in various aspects. It has done what Internet TV brands should do.
For the micro whale, the more concerned of this month in April of this year, shares in Konka, subscribed for 955.414 million shares of Konka targeted, in Konka's shareholding ratio of 3.14%. After the cooperation, the mutual purpose of the two parties is self-evident, and what Konka lacks in Internet brands will make up for it. The cooperation between LeTV and TCL can be used as a reference.
However, the cooperation between the microwhales and Konka is not calm on the surface. In fact, a former Konka executive once revealed to the author that before LeTV and TCL cooperated, LeTV's Jia Yueting took a better plan than TCL to find Konka to discuss cooperation. The major shareholder of Konka refused to give a reply. Anxious Jia Yueting Finally, TCL, TCL Li Dongsheng is very pleased to cooperate with Jia Yueting. (PS: I would like to say with Konka that there is one of the best things in the world. I can't get it.)
Is the content really a myth?
Among other Internet TV brands, except that LeTV has become the so-called leader in this field, the remaining new entrants in the game are basically the above three categories. On the whole, Internet TV brands have the advantage of content + low price as the core.
Liu Yaoping, the Storm TV CEO, said that in the Internet era, users are most concerned with content. This writer agrees with half, content is indeed a very important competitive factor, but content resources can be easily achieved through integration. If the Internet TV brand too believes in content myths, the quality of the hardware itself is very poor, low prices, and ultimately in the market can not become a big device, and the dying to come quickly.
It can be said that the Internet TV brand, as an extremely active competitive force, has formed a clear game relationship with traditional old-fashioned color TV companies, which has further aggravated the competition in the color TV market. However, this power can not be ignored. According to the total data from Ove Cloud.com, the market share of Internet brands in the first quarter of 2016 was 10.3%, an increase of 3.3 percentage points over the same period of last year, exceeding the number of foreign brands becoming the first color TV market. The two camps.
Overall, the second largest camp in the color TV market has some common features, including low-cost strategies, main content cards, and online channels. In terms of differentiation, each Internet TV brand has its own characteristics and picks a few to talk about.
Radical Storm TV
Storm TV has just earned attention through the release of VR TV in the industry. I experienced eye mask-style VR devices and VR contents of Storm Mirror. To be honest, the user experience is general. At present, the entire VR market has a lot of shortcomings in terms of hardware and content. If Storm VR TV is simply to graft the VR technology or function of Storm Mirror, then the so-called VR TV is actually a very vaunted concept. When VR is not yet mature, Storm TV is eager to launch a similar concept TV. It is too quick to be profitable, and it is not pragmatic enough. If the user experience is not good, then Storm TV's reputation will be compromised.
Of course, the Storm TV CEO Liu Yaoping publicized the total sales of Storm TV over the 200,000 mark two months ago. At the same time, he also proposed the concept of a “ten million member planâ€. Perhaps the weapon for storm TV sales to reach a new level may be price, because Storm TV launched a 999 yuan 40-inch Internet TV to squeeze out the 32-inch TV market. In addition, Storm TV is relatively more content and resource prices, according to its own internal claims, more than LeTV's content resources. So on the whole, Storm TV has a certain predominance, but it is radical in its product strategy.
The status of CAN TV is "prestigious" and the market means LOW
Another Internet TV brand, CAN TV, also released its product strategy in April. The only bright spot is the 50-inch product. This brand, the investor's background is slightly "prestigious." CAN is a smart terminal brand owned by Global Zhida Technology (Beijing) Co., Ltd. In May 2015, it was affiliated with China International Broadcasting Station and the Guangdong company, which is the sole owner of the CIBN Internet TV licensee, was required to communicate with Huawen Media for strategic development needs. China Smart specifically established its focus on smart TVs and other terminal products. In August, it established Global Zhida.
But the point of CAN LOW is that at the just-convened product launch conference, its top executives still talked about the topic of true and false 4K. This was a topic that was stirred up by color TV circles a few years ago. 4K, as an advantage, really looks backward. Of course, CAN TV can follow the rhythm of competing products, and it also introduced 50-inch products, which is also considered as a timely layout in large-scale. However, the overall performance of CAN TV hardware is flat, and the sales volume is still unknown. Currently, it is still in the market investment and cultivation stage.
The tiny whale holds the thighs. I don't know whether Konka is a thigh or a calf.
Besides micro-whale TV, this Internet brand is basically a product of capital operation. The investors behind it are Chinese culture, Alibaba, Tencent and others. Microwhale has performed quite well since entering the Internet TV industry last year. It has launched products in a timely manner and promoted its own advantages in various aspects. It has done what Internet TV brands should do.
For the micro whale, the more concerned of this month in April of this year, shares in Konka, subscribed for 955.414 million shares of Konka targeted, in Konka's shareholding ratio of 3.14%. After the cooperation, the mutual purpose of the two parties is self-evident, and what Konka lacks in Internet brands will make up for it. The cooperation between LeTV and TCL can be used as a reference.
However, the cooperation between the microwhales and Konka is not calm on the surface. In fact, a former Konka executive once revealed to the author that before LeTV and TCL cooperated, LeTV's Jia Yueting took a better plan than TCL to find Konka to discuss cooperation. The major shareholder of Konka refused to give a reply. Anxious Jia Yueting Finally, TCL, TCL Li Dongsheng is very pleased to cooperate with Jia Yueting. (PS: I would like to say with Konka that there is one of the best things in the world. I can't get it.)
Is the content really a myth?
Among other Internet TV brands, except that LeTV has become the so-called leader in this field, the remaining new entrants in the game are basically the above three categories. On the whole, Internet TV brands have the advantage of content + low price as the core.
Liu Yaoping, the Storm TV CEO, said that in the Internet era, users are most concerned with content. This writer agrees with half, content is indeed a very important competitive factor, but content resources can be easily achieved through integration. If the Internet TV brand too believes in content myths, the quality of the hardware itself is very poor, low prices, and ultimately in the market can not become a big device, and the dying to come quickly.
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