Mulinsen: 2016 peaking indoor and outdoor lighting has become a new growth point

[Text / Gaogong LED Xu Chaopeng] On January 9, the 15th National Marketing Conference of Mulinsen Lighting with the theme of "2016 Peaking" was successfully held in Xinyu City, Jiangxi Province. As the first large-scale marketing conference for lighting listed companies in 2016, this conference reviewed the achievements of Mulinsen Lighting in 2015, as well as the company's mission objectives, key businesses, product systems, and preferential policies for dealers in 2016. A comprehensive explanation and deployment was made.


Group photo of all guests and dealers


At the meeting, Mr. Sun Qinghuan, Chairman of the Board of Directors, gave a speech. He first thanked the Xinyu Municipal Government for its strong support for Mulinsen.

"We are looking forward to the new year 2016, which will be a year of great success. Although the market is very challenging, we believe that 16 years is a high proportion of domestic growth in 15 years. We are fully prepared and will be in the future. Work together with national partners to create a proud growth rate. "Sun Qinghuan said.

Subsequently, Zhou Lihong, general manager of Mulinsen Lighting's domestic marketing, conducted a 2015 review and a 2016 outlook.

“Mu Linsen carried out channel integration in 2015, adjusted the product structure, completed the relocation of the production base, and expanded the production capacity.” Zhou Lihong mentioned that in 2016, the LED lighting industry is developing at an alarming rate, and a large number of small and medium-sized enterprises lacking new technologies and new models. Will be eliminated. "In the increasingly fierce product competition, Mulinsen and dealers also need to improve their own value and adhere to innovative ideas to cope with complex global and domestic economic changes." He said.

It is understood that in recent years, Mulinsen has laid out a deep layout of Jiangxi and strengthened its core competitiveness. As one of the five major LED producing areas in China, Jiangxi Province has the original technology advantages of silicon-based LEDs and the production capacity of the whole industry chain. In the "Implementation Plan for Building Jiangxi LED Industry Base in Nanchang Optics Valley" issued by Jiangxi Province, it is estimated that the total LED industry in the province will exceed 100 billion yuan in 2020, accounting for 15% of the country. Jiangxi's complete LED industry foundation and supporting advantages have also won the favor of many listed companies including Mulinsen.

In the afternoon, under the leadership of Chairman Sun Qinghuan and the general manager of domestic marketing Zhou Lihong, the national distribution representatives and industry media visited the Xinyu Plant of Jiangxi Mulinsen Optoelectronics Technology Co., Ltd.


It is understood that Jiangxi Mulinsen Optoelectronics Technology Co., Ltd. is a subsidiary invested by Mulinsen Co., Ltd. in Xinyu High-tech Zone in 2014. The company has a registered capital of 300 million yuan and is mainly engaged in the production and sales of light-emitting diodes, electronic products and various types of lighting fixtures.


Visit Xinyu Factory Area

"At present, the company has officially put into operation 19 workshops, a total of 120 production lines, the total number of employees has reached more than 1,600 people, mainly producing candle lights, ceiling lamps, lamps, downlights, glass tubes, etc. "Jilin Province Mulinsen Optoelectronics Technology Wen Liangping, general manager of the company, said.

At the same time, the current Mulinsen Xinyu plant area in Jiangxi Province is also divided into three phases. Among them, the first phase of 200 million sets of LED lighting projects covers an area of ​​135 mu, the second phase of LED product supporting production projects covers an area of ​​320 mu, and the third phase of LED lighting supporting production projects covers an area of ​​435 mu, which can form an annual output of 200 million sets. The ability of LED lighting fixtures.


Inside the factory

For a long time, Mulinsen has focused on the downstream application of LED packaging, enriching the company's product range, and gradually improving the company's market competitiveness in the LED industry. As the price of LED products continues to decline, the cost recovery period of LEDs is also shortening. LED application lighting of Jiangxi Mulinsen Optoelectronics Technology Co., Ltd. will become a new business growth point. At this stage, Mulinsen has already possessed the technology of indoor and outdoor lighting production and gradually scaled up. In the future, indoor and outdoor lighting fixtures will become the new business growth point of Mulinsen.

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