From October 14 to 15, the annual Jazz Shanghai Music Festival took place at the Shanghai World Expo Park. This year brought a fresh twist: an immersive AR (Augmented Reality) interactive experience. As the exclusive AR strategic partner, NetEase Insights played a key role in designing and developing this innovative feature, bringing cutting-edge technology into the heart of the festival.
According to marketing experts, AR has become a powerful tool in modern marketing, blending technology, creativity, and content into a seamless experience. At this music festival, NetEase Insights transformed the traditional stage-audience dynamic by introducing AR elements that allowed real-time interaction and engagement.
One of the most popular features was the “Retrieving Yourself in the 80s Through AR†experience. Fans were invited to step into a nostalgic journey, where they could be captured on camera, projected onto the big screen, and instantly transported back to the 1980s. The AR experience let them “cross†through the screens, embodying iconic figures like Charlie Chaplin and Elvis Presley, all while celebrating the spirit of jazz.
The atmosphere was electric as fans cheered and waved, fully immersed in the blend of nostalgia and technology. It wasn’t just about watching a performance—it was about being part of it.
Behind the scenes, NetEase Insights focused on creating unique AR experiences tailored for different scenarios. By analyzing user needs and aligning with the festival’s theme, they selected classic characters and imagery to evoke a sense of shared memory. Their approach involved “face interaction,†allowing real-time engagement between the stage and the audience, making the experience more personal and dynamic.
NetEase Insights also applied similar techniques at other events, such as the NetEase Future Technology Summit, where they created a “spatial overlay†effect that blurred the lines between virtual and real, enhancing the futuristic feel of the event.
As one long-time attendee, Miss Wang, noted, “This AR experience is the highlight of the festival. It’s a brand new way to enjoy the event.â€
Over the past 12 years, the Jazz Shanghai Music Festival has been a cultural staple in the city. Traditionally, the connection between performers and the audience was limited to live interaction. But with NetEase Insights’ AR integration, that gap was bridged, transforming the stage into a more interactive and immersive space.
With the rise of AI and AR, marketing strategies are evolving. More brands are turning to AR to create engaging, memorable experiences. NetEase Insights, as part of the AI business department, has built a strong foundation in AR platform development, offering mobile AR clients and SDKs that support various applications. They’ve already collaborated on successful AR campaigns with brands like Alienation, Rise of the Ball, and Netease Cloud Music.
In short, the Jazz Shanghai Music Festival proved that AR isn’t just a trend—it’s a transformative force in how we experience live events and connect with brands.
FRP Platform & FRP Handrail System
FRP Platform & FRP Handrail System,FRP Handrail System,grp handrail systems,frp railing systems
Hebei Dingshengda Composite Material Co., Ltd. , https://www.frpdsd.com