The year 2017 is drawing to a close. The development of the entire smart TV industry continues to be ups and downs. Once industry leader LETV watched the TV down, so that with time, the Internet TV brands such as PPTV and Xiaomi were prominent, Skyworth, Konka and other traditional TVs. Brands have also exerted their strength and can be called the Eight Immortals. The smart TV industry has also come out of the early stages of the concept of the concept of heaps, made the first stage, began to become more emphasis on user experience, to resolve the pain points of users. The entire smart TV market has also grown up, and, for the moment, the smart TV industry this year also shows some obvious indicators. Started intensive farming smart TV: Supply chain has become a "starter" In recent years, the domestic Internet TV market has developed in a spurt manner. However, this year, although it is still operating smoothly, the growth rate is not as good as before, and the market share has dropped significantly. And due to the impact of rising raw material prices, many brands are caught in a situation where they can't afford to burn, and they are in a dilemma. Some traditional e-commerce vendors have been deeply engaged in the television industry for many years. The supply chain management system is relatively complete and has strong anti-risk capabilities and can deal with complex and volatile market conditions. Looking back at some Internet TV brands, due to the shortcomings in supply chain management, there is almost no risk warning and anti-risk capabilities. Many Internet TV brands do not consider the supply chain strategy as a corporate strategic height. Some companies do not even build their own supply chain systems and platforms, let alone optimization. Increases in raw materials, logistics costs, and labor costs will force companies to bear pressure. Under the influence of multiple factors, enterprises can only choose to increase prices. At this time, the shortcomings of some Internet TV companies' supply chain management capabilities are fully exposed. Users are often the most sensitive to price increases. If they worry about price increases, companies will have to face the problem of burning money. At this time, costs and sales have formed a “backlashâ€, which has become a lot of Internet in recent days. The reason for the TV brand's problems is that some Internet TVs have been vociferously sounding. At this time, companies that can take advantage of the supply chain are particularly prominent. This year, double 11th, PPTV smart TV took the lead in greatly reducing prices, and announced that it would reduce the price of smart TVs to “65å‹ to below 4,000 yuan, 55å‹ to below 2,000 yuan, 32å‹ to below 1,000 yuanâ€, also known as “421. New price standard era." While maintaining high-end quality, the substantial reduction in prices has been sought after by the majority of users, and it has also triggered the imitation of the entire industry. Such a large scale even involves the industry's price cuts. If there is no strong supply chain strength, relying solely on capital will undoubtedly lead to self-death. PPTV dared to initiate a price cut campaign in the smart TV industry, it is bound to have a unique place in the supply chain. This is indeed the case. PPTV relies on Suning's strong procurement supply chain to fully open the Rubic intelligent operating system and content resources to quality hardware suppliers in the Suning supply chain. Solved the hardware manufacturers in the development of smart systems, content and resource procurement, product marketing and other aspects of the problem, to a certain extent, reduce costs, lower the price threshold for consumers to buy smart TV, greatly enhance the competitiveness of products in the industry. This shows that this year's smart TV supply chain, the crown is a PPTV. IP era platform highlights content is still king It can be expected that regardless of which smart TV the user chooses, the ultimate goal is to look at the content. The marketing of smart TVs is brilliant anyway, and the importance of content will not be shaken. In today's hardware is not bad, the user's ultimate experience is to return to the content itself. Film and television dramas are still the most intense battlefield in competition. Milli TV adopts an open and win-win cooperation model for its content, and fully accesses all the contents of iQIYI, Tencent Video, Sohu Video, and PPTV's four major video giants, greatly enriching its own content resources. Microwhale TV directly integrates large-scale content platforms such as Tencent Video and Mango TV at the bottom of the site, bringing together its vast content resources, including current TVB content, and BBC Children's and Hollywood's resource libraries. The PPTV smart TV, which is based on the PPTV video platform itself, also includes a large number of titles on the head and television dramas such as “The Name of the People,†“The Hunting Ground,†“Generalâ€, “Our Boyhood†and “Our Loveâ€. With over 400,000+ hours of film and television and variety resources, it has formed a comprehensive, multi-perspective and full category coverage of a powerful content matrix. Film and television resource competition is fierce, but when it comes to content copyright in 2017, the most talked about is sports content. In February 2017, due to arrears of a royalty fee of US$ 26.75 million from AFC, LeTV Sports was faced with the risk of contract termination. Physical and sports power replaced LeTV Sports and became the new partner of AFC. Then according to media reports, for the distribution of copyright in the new media of the China Super League, LeTV Sports, PPTV, and Tencent Sports have all participated in the negotiation table of the Olympics and Sports. The Olympic Sports also hopes to distribute them to 3 companies, but in the end only the PPTV family. "Receiving the plate," LeTV Sports and Tencent both withdrew. Then think of the 18 million La Liga of PPTV, the Premier League of 5 billion, and the Super League, which is known as 8 billion. This year, it also included 90% of domestic and foreign sports events and became the largest Internet TV sports content platform in the country. Such a large sum of money is incomparable to the copyright of movies and TV dramas. So why is the content of sports products so sought after by smart TV merchants? In terms of loyalty, football fans tend to be passionate for years or even decades. It is far more than a movie and TV series or even a variety show. The same is true for other sports. Moreover, the main consumers of sports programs are men, and from the perspective of the entire Internet pay ecology, women are more focused on online shopping, while men are focused on online games, webcasts, etc., which means that in paid video content, men’s Potential payment willingness and ability will be stronger. Therefore, in the future, sports content will become an important part of the layout of large-scale contents of smart TVs. Giant CP Grouping: Open Sharing to Make Smart TV New Ecology In recent years, giants like to scrape together CP. The smart TV industry is no exception, such as LeTV taking stakes in TCL, Konka receiving micro-whale investment and so on. This year, Tencent is even a GPT smart TV. On June 6th, Skyworth’s subsidiary Coolo announced that it had won a strategic investment of 300 million yuan from Tencent, and later it was with 450 million yuan to subscribe Thunderbird's newly added registered capital of 20.27 million yuan. Received 16.67% stake in Thunderbird Technology after this capital increase. No matter who is the combination of who and who, the real prospects for development depends on whether this group of CP can complement each other. For example, traditional TV manufacturers need to join forces with Internet companies to increase quality content and marketing. The Internet smart TV manufacturers should actively look for CPs with superior offline channels to make up for their own insufficiency. With regard to this point, we must mention the combination of Suning and PPTV. Suning has new retail genes, and in the era of increasing product homogeneity, the channel is king era, with support from Suning channels and funds, PPTV can take the lead in supply chain and content. While PPTV successfully managed to hold 10 billion sports events at the same time, it did not choose to monopolize itself and build cars behind closed doors. Instead, it chose to work with others to win-win cooperation, helping the overall development of the smart TV ecosystem. Recently, PPTV Smart TV has reached cooperation with Xiaomi, Hisense, Konka, Coocaa, Philips, Sharp, and Rumi No Screen to reach the sports channel area. Next, PPTV will continue to promote cooperation with more brands of TV sports channels. Let more fans benefit. (PPTV assists Hisense Sports Channel on the line) The open-shared strategy of PPTV and Suning truly puts users first, and this attitude of daring to open and share also demonstrates self-confidence and open-mindedness. At the same time, actively collaborating with other smart TV manufacturers will not only allow users to experience better content, but also establish the entire ecosystem of smart TVs and work together to shake off the predicament. Bring high-quality content and services to users and work together to break the ice in the ice-breaking industry. The ups and downs of smart TVs have continued this year, but on the whole the industry is still showing a thriving situation. Businesses actively seek technological breakthroughs, explore operating models, tap quality content, and open up and win-win cooperation. 2017's smart TV industry is about to come to an end, but as long as we can maintain this trend, the future development of smart TV is worth the wait.