The enthusiasm of the players for Pokemon Go has basically returned to calm after this summer, so how does Pokemon Go, a company like NianTIc, re-energize players' interest in the game?
Earlier this month, approximately 7,800 Starbucks in the United States became the new Pokemon Supply Station and gym to promote sales of its new beverage, Pokemon's exclusive Frappuccino. This is a kind of frappuccino made from vanilla beans and raspberry syrup. It contains whole lyophilized black berry and top layer covered with whipped cream. This is also an attempt after NianTIc added 100 new Pokemons to the game, hoping to rekindle the excitement of the game and attract those who have already abandoned the pit.
This Frappuccino is only available for a limited time, but it is unclear whether Starbucks will remain as a Pokemon Replenishment Station and gym after the event. Previously, NianTIc also cooperated with McDonald's to make 3,000 McDonald's in Japan into a gym and a supply station. This is similar to this time.
Earlier, there were reports that NianTIc and Sprint planned to turn 10,000 stores in the US, including Sprint, Boost Mobile and Radio Shack, into supply stations and gyms.
Pokemon Go is a free app, but players can spend money on virtual items. SuperData Research has reported that the game generated more than $800 million in revenue. However, this time Niantic authorized Starbucks to use the "Pokemon Go" trademark to earn a lot of data, I do not know if this can save some players' hearts?
Pokemon Go is still in the top 30 of the iOS and Android app games charts.
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