4K has become the mainstream of TV, and domestic brands have taken advantage of panel and content advantages

At the just-concluded 2016 China Digital TV Annual Event, AVC released the latest 2016 China TV market analysis and trend interpretation report. Data shows that 4K ultra-high-definition television is becoming an absolute market mainstream, and the Chinese market is developing most rapidly. The data shows that the global sales of 4K Ultra High Definition TVs have surpassed that of Full HD TVs. It is expected that the market share gap between 4K TVs and Full HD TVs will further widen in the third quarter.



In the popularization of 4K, the first to be applied is Samsung's use of a subpixel arrangement in the Galaxy smartphone for a pentatile display. With LG Display developing RGBW panels for UHD TVs and being adopted by domestic color TV manufacturers and launching 4K ultra high-definition TVs, 4K TVs ushered in an explosive growth period.

According to statistics, according to data from the market research agency IHS, LG Display’s 4K ultra-high-definition television panel shipments in the first quarter of this year increased by more than 149% compared to 1.48 million units in the same period last year, reaching 3.69 million units, with 35.9% The market share of the shipment once again reached the throne of the global 4K ultra-high-definition television panel, which is its second consecutive quarter of championship.

This is due to the fact that more and more TV manufacturers have begun to fully use RGBW technology products to build their lineup of high-end 4K ultra-high-definition TV products, thus greatly promoting the popularity of 4K ultra-high-definition TV. For example, CoolTV has continued to increase the release of 4K new products since last year, and has released the "Flash" U series, art TV T series, "economics of life" K2 series, A2 HiFi big content series 4K television. Today, 4K TV models already account for more than half of cool TV.


Because Cooca has shared the supply chain system and design and manufacturing foundation of Skyworth, Skyworth and LG are long-term strategic partners and have obtained the priority of LG TV panels, which has obvious advantages in the design and R&D of the 4K TV and cost control. Advantage. Therefore, we can see that the difference between the cool 4K TV and ordinary TV is only about 200 yuan, and it is very competitive.

The popularity of 4K TV not only depends on the decline in selling price, but also on the richness of content and resources. From the aspect of online channels, the large-scale increase of Internet speed in China has laid a solid foundation for this year. At the same time, major TV manufacturers are also paying more attention to the construction of content resources.


In May this year, Cooca accelerated the development of a "big content" strategy and maintained strategic partnerships with iCNTV, Tencent Video, Penguin TV and iQIYI. The purchase of A2 TV series also included VIP content for 2 years of iQIYI, professional film and television. The support of the resources of the platform has also provided strong support and great contribution to the popularization of 4K TV.

4K television has gradually become the mainstream, and domestic Internet brands represented by Coolopen have played an important role in leading and promoting. This is also a place to be proud of as a Chinese manufacturing and Chinese design.

There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. Cool TV Universal Tutorial Installation Method

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