These two years can be described as the tumultuous years of the color TV industry. Manufacturing costs have been reduced, new technologies have become more frequent, and Internet companies have become more involved. Many traditional TV industry have entered adversity.
According to the analysis of Orvi Cloud Network, the global situation in the first half of this year continued to be turbulent. Major economies did not have bright spots, but risk events were frequent. On the whole, the unfavorable factors and uncertainty factors in the world's political and economic operations have increased, which has caused the global color TV market to be at a loss. In the first half of the year, the world shipped 99 million units, which is basically the same as last year.
New technologies become a brighter point of view
In China, the color TV market continued its boom last year, with sales up 6.9% to 23.51 million units. Affected by the decline in the average price, sales fell by 4% to 71 billion yuan, and total sales rose 18% to 14.19 million square meters.
Today's consumer vision can be said to be more and more embarrassing, of course, this is also inseparable from the rising economic level, in recent years those cheap and cheap color TV are popular, color TV prices are getting cheaper, but consumers are no longer by the price Blindfolded, more and more people are beginning to pursue a value path, not just cost-effective.
The choice of high-end consumers has also driven the development of companies. It took half a century from the invention of televisions to CRT technology. From CRTs to LCD TVs, it took less than 20 years. In these two years, 4K, HDR, OLED, ULED New technologies such as quantum dots, laser televisions, etc. have begun to show their own charm. New generations of new products are full of passion to challenge the market.
Ove Cloud Network data show that in the first half of 2016, borderless TVs accounted for 1.9%, when the thickness of LCD TVs could no longer meet new consumer demand, TVs became thinner and thinner, and many TVs have already achieved a thickness less than 1cm, even more can be rolled up like a piece of paper.
Not only the appearance, but also the clarity of the television, the contrast and the color gamut have almost reached the limit of the current technology. UHD TVs accounted for 44%, HDR TVs accounted for 6.8%, and quantum dot TVs accounted for 0.9%.
The size of the TV is approaching real people. In the first half of this year, 55 inches became the first size, accounting for 21.8%, up 10.1 percentage points year-on-year. The 65-inch increase was 2.2% year-on-year, reaching a market share of 3.6%. In the first half of 2016, the average size reached 45.8 inches, which is also inseparable from the cost of television.
Taking the sports year KONKA to promote Olympic TV
2016 is a big sports year. Layout of sports events marketing is a force that can not be neglected in expanding the consumer market. On July 22nd, Konka and GOME together hand in hand with the real pursuit of “not to disguise, not follow†for the world. Sports fans presented the latest X81S "Speed ​​TV Olympics".
As early as the Beijing Olympics, Konka launched a series of new sports high-definition LCD TVs. After years of research and development and iterative upgrades, this new machine has even better performance. According to the reporter's understanding, the body thickness of the X81S series is only 0.89. CM, the frame uses the same circular border design as the Apple 6S plus. Sheet metal brushed metal back plate, high temperature resistance, no distortion, at the same time, the base is made of metal "V" sub-gold fulcrum base, solid shape, environmental protection and no odor, everyday is not afraid of bumps, regardless of seating or mounting, are Can add icing on home decoration.
Moreover, the X81S series is not only exquisite in appearance, but also more powerful internally. X81S series adopts 17-core super configuration, 4 core CPU is responsible for operation processing, making the system run more smoothly; 4 core GPU is responsible for image processing, so that the TV screen display is more refined; 4 core VPU has powerful video processing capabilities, fully optimized TV's Image, enhance the details of the picture, make the dynamic picture very smooth, bring different visual experience under the same resolution; 4 core co-processor is responsible for the processing of games and other moving pictures, anti-aliasing, multi-channel high-fidelity audio processing, etc. Function; 1 core MPU is responsible for the arithmetic operations and logical operations of the motion picture, making the processing performance more powerful.
The screen of the X81S series adopts the original LGD four-color 4K HDR screen, with a screen level of Retina AAA screen, no bright spots, no dead spots, and the same level of screen HDR decoding chip used by Apple mobile phones greatly enhances the light Processing capacity, perfect solution to the problem of lack of detail in black, dark field, strong light, and backlight, and can decode HDR video perfectly, with 1024 sampling points. Its color accuracy is 4 times that of 8bit, enjoying superb contrast and perfection. The true color quality of the details.
This latest TV incorporates Konka's most proud "motor gene", through the full MEMC dynamic frame interpolation technology, supplemented by HDR high dynamic lighting rendering, true color wheel engine, to present a more full and real picture, allowing users to watch At the Olympics, there is more presence.
As a partner, Gome will provide Olympic television sales channels for this product. Lu Dayu, deputy general manager of Gome Color TV Division, pointed out that Gome is currently actively promoting the development of offline physical store application scenarios, relying on the advantages of physical stores, setting up life-oriented product usage scenarios in stores, and optimizing the consumer experience of various channels. Consumers enjoy a perfect closed-loop experience with zero-distance contact with products. This series of first-to-last linkages will inevitably push TV sales during the Olympics to a new level.
The Backlash of Traditional Enterprises Backed by Konka's Innovation
Traditional enterprises have not been very good in the past two years. The compression of costs and the radical price war of Internet companies have led many traditional color TV companies to become cold. For example, Konka, a domestic color TV giant, was once caught up in the quagmire. As a result of corporate management issues, technological innovation has been lagging behind. Has suffered no small blow.
In the evening of July 13, Konka Group announced the performance forecast. The company expects the net profit attributable to the shareholders of the listed company from January to June 2016 to be a profit of 5 million to 20 million yuan, and a loss of 299,953,350 yuan in the same period of last year, which is equivalent to the same period of last year. Turn losses into profits.
Shenzhen Konka A said that the profitability of the company's color TV business improved during the period. During the reporting period, the company actively integrated resources and focused on improving the production collaboration capability and overall supply capacity of the color TV business system. The color TV business actively adjusted its product layout and marketing strategy in accordance with market competition trends. The above measures enabled the company's color TV business during the reporting period to The sales structure has been improved and the inventory turnover has been accelerated, resulting in improved profitability of the color TV business.
At the end of last year, Konka embarked on a transformational journey. The identity of the traditional manufacturers hampered the industry's predators. However, the transition is not merely a slogan, but is a mere slogan. It is to remove the burden and go light on the battle, to adjust the existing business structure, and to strip off inefficiencies. The business assets that are not competitive enough and inconsistent with the strategy are concentrated on advantageous resources to develop core industries.
In 2016, the goal of Konka’s transformation is to create an “industrial ecosystem,†which is different from the virtual “content ecosystem†of Internet companies. The “industrial ecosystem†is based on industry, and at the same time combines the gameplay of the Internet age. In the future, Konka will try its best to increase the competitiveness of its main business and rely on the deep cooperation between the main business and its partners in the industry chain, not only in business but also in capital.
In January of this year, Konka Television has reached in-depth cooperation with Tencent "Penguin TV" to provide users with a wide range of product options. Penguin TV is an overall software solution for Internet TV and smart set-top boxes. Tencent "Penguin TV †Relying on the massive HD content of the video, creating an extremely fast and cool audio-visual experience, Konka’s hardware and Penguin TV form a perfect combination.
In April of this year, Konka's marriage of micro-whales, the power of micro-whales on the content side was strong enough, and the back-end was supplemented by Konka. Whether it was to seek shipping targets in high-speed development or to improve the after-sales service system, Konka magnified the entire business ecosystem. As well as future radiation to overseas markets.
In addition to active cooperation, Konka has not relaxed on the innovation of its own products. The new generation of Konka TV has been upgraded both in appearance and picture performance. The latest technologies such as OLED and HDR are used, through continuous technological innovation and resources. Convergence brings a more outstanding audiovisual experience to consumers and a new life in smart TV. It is no accident that Konka can turn a profit.
Lu Jian, general manager of the multimedia division of Konka Group, disclosed to the reporter of the Household Appliance Union Network that the production base in Anhui Konka will be planned for three years with a total investment of 452 million yuan, which will be used to upgrade the Group's and Ankang’s smart manufacturing hardware and software, including the Group. The construction, development and introduction of color TV research, production, supply, and sales information system platforms, new product development and design, smart factory construction, intelligent warehouse logistics system construction, etc., will focus on improving the interconnection of information based on the Internet and on-site embedded systems, Inside and outside the interconnection, actual and interactive color TV large-scale customization of flexible manufacturing capabilities. Professional manufacturing + intelligent creation will enable Konka to provide high-quality, small-batch, multi-species, personalized and customized innovative products, and achieve high-efficiency production and circulation, which will create more possibilities.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
According to the analysis of Orvi Cloud Network, the global situation in the first half of this year continued to be turbulent. Major economies did not have bright spots, but risk events were frequent. On the whole, the unfavorable factors and uncertainty factors in the world's political and economic operations have increased, which has caused the global color TV market to be at a loss. In the first half of the year, the world shipped 99 million units, which is basically the same as last year.
In China, the color TV market continued its boom last year, with sales up 6.9% to 23.51 million units. Affected by the decline in the average price, sales fell by 4% to 71 billion yuan, and total sales rose 18% to 14.19 million square meters.
Today's consumer vision can be said to be more and more embarrassing, of course, this is also inseparable from the rising economic level, in recent years those cheap and cheap color TV are popular, color TV prices are getting cheaper, but consumers are no longer by the price Blindfolded, more and more people are beginning to pursue a value path, not just cost-effective.
The choice of high-end consumers has also driven the development of companies. It took half a century from the invention of televisions to CRT technology. From CRTs to LCD TVs, it took less than 20 years. In these two years, 4K, HDR, OLED, ULED New technologies such as quantum dots, laser televisions, etc. have begun to show their own charm. New generations of new products are full of passion to challenge the market.
Ove Cloud Network data show that in the first half of 2016, borderless TVs accounted for 1.9%, when the thickness of LCD TVs could no longer meet new consumer demand, TVs became thinner and thinner, and many TVs have already achieved a thickness less than 1cm, even more can be rolled up like a piece of paper.
Not only the appearance, but also the clarity of the television, the contrast and the color gamut have almost reached the limit of the current technology. UHD TVs accounted for 44%, HDR TVs accounted for 6.8%, and quantum dot TVs accounted for 0.9%.
The size of the TV is approaching real people. In the first half of this year, 55 inches became the first size, accounting for 21.8%, up 10.1 percentage points year-on-year. The 65-inch increase was 2.2% year-on-year, reaching a market share of 3.6%. In the first half of 2016, the average size reached 45.8 inches, which is also inseparable from the cost of television.
Taking the sports year KONKA to promote Olympic TV
2016 is a big sports year. Layout of sports events marketing is a force that can not be neglected in expanding the consumer market. On July 22nd, Konka and GOME together hand in hand with the real pursuit of “not to disguise, not follow†for the world. Sports fans presented the latest X81S "Speed ​​TV Olympics".
As early as the Beijing Olympics, Konka launched a series of new sports high-definition LCD TVs. After years of research and development and iterative upgrades, this new machine has even better performance. According to the reporter's understanding, the body thickness of the X81S series is only 0.89. CM, the frame uses the same circular border design as the Apple 6S plus. Sheet metal brushed metal back plate, high temperature resistance, no distortion, at the same time, the base is made of metal "V" sub-gold fulcrum base, solid shape, environmental protection and no odor, everyday is not afraid of bumps, regardless of seating or mounting, are Can add icing on home decoration.
Moreover, the X81S series is not only exquisite in appearance, but also more powerful internally. X81S series adopts 17-core super configuration, 4 core CPU is responsible for operation processing, making the system run more smoothly; 4 core GPU is responsible for image processing, so that the TV screen display is more refined; 4 core VPU has powerful video processing capabilities, fully optimized TV's Image, enhance the details of the picture, make the dynamic picture very smooth, bring different visual experience under the same resolution; 4 core co-processor is responsible for the processing of games and other moving pictures, anti-aliasing, multi-channel high-fidelity audio processing, etc. Function; 1 core MPU is responsible for the arithmetic operations and logical operations of the motion picture, making the processing performance more powerful.
The screen of the X81S series adopts the original LGD four-color 4K HDR screen, with a screen level of Retina AAA screen, no bright spots, no dead spots, and the same level of screen HDR decoding chip used by Apple mobile phones greatly enhances the light Processing capacity, perfect solution to the problem of lack of detail in black, dark field, strong light, and backlight, and can decode HDR video perfectly, with 1024 sampling points. Its color accuracy is 4 times that of 8bit, enjoying superb contrast and perfection. The true color quality of the details.
This latest TV incorporates Konka's most proud "motor gene", through the full MEMC dynamic frame interpolation technology, supplemented by HDR high dynamic lighting rendering, true color wheel engine, to present a more full and real picture, allowing users to watch At the Olympics, there is more presence.
As a partner, Gome will provide Olympic television sales channels for this product. Lu Dayu, deputy general manager of Gome Color TV Division, pointed out that Gome is currently actively promoting the development of offline physical store application scenarios, relying on the advantages of physical stores, setting up life-oriented product usage scenarios in stores, and optimizing the consumer experience of various channels. Consumers enjoy a perfect closed-loop experience with zero-distance contact with products. This series of first-to-last linkages will inevitably push TV sales during the Olympics to a new level.
The Backlash of Traditional Enterprises Backed by Konka's Innovation
Traditional enterprises have not been very good in the past two years. The compression of costs and the radical price war of Internet companies have led many traditional color TV companies to become cold. For example, Konka, a domestic color TV giant, was once caught up in the quagmire. As a result of corporate management issues, technological innovation has been lagging behind. Has suffered no small blow.
In the evening of July 13, Konka Group announced the performance forecast. The company expects the net profit attributable to the shareholders of the listed company from January to June 2016 to be a profit of 5 million to 20 million yuan, and a loss of 299,953,350 yuan in the same period of last year, which is equivalent to the same period of last year. Turn losses into profits.
Shenzhen Konka A said that the profitability of the company's color TV business improved during the period. During the reporting period, the company actively integrated resources and focused on improving the production collaboration capability and overall supply capacity of the color TV business system. The color TV business actively adjusted its product layout and marketing strategy in accordance with market competition trends. The above measures enabled the company's color TV business during the reporting period to The sales structure has been improved and the inventory turnover has been accelerated, resulting in improved profitability of the color TV business.
At the end of last year, Konka embarked on a transformational journey. The identity of the traditional manufacturers hampered the industry's predators. However, the transition is not merely a slogan, but is a mere slogan. It is to remove the burden and go light on the battle, to adjust the existing business structure, and to strip off inefficiencies. The business assets that are not competitive enough and inconsistent with the strategy are concentrated on advantageous resources to develop core industries.
In 2016, the goal of Konka’s transformation is to create an “industrial ecosystem,†which is different from the virtual “content ecosystem†of Internet companies. The “industrial ecosystem†is based on industry, and at the same time combines the gameplay of the Internet age. In the future, Konka will try its best to increase the competitiveness of its main business and rely on the deep cooperation between the main business and its partners in the industry chain, not only in business but also in capital.
In January of this year, Konka Television has reached in-depth cooperation with Tencent "Penguin TV" to provide users with a wide range of product options. Penguin TV is an overall software solution for Internet TV and smart set-top boxes. Tencent "Penguin TV †Relying on the massive HD content of the video, creating an extremely fast and cool audio-visual experience, Konka’s hardware and Penguin TV form a perfect combination.
In April of this year, Konka's marriage of micro-whales, the power of micro-whales on the content side was strong enough, and the back-end was supplemented by Konka. Whether it was to seek shipping targets in high-speed development or to improve the after-sales service system, Konka magnified the entire business ecosystem. As well as future radiation to overseas markets.
In addition to active cooperation, Konka has not relaxed on the innovation of its own products. The new generation of Konka TV has been upgraded both in appearance and picture performance. The latest technologies such as OLED and HDR are used, through continuous technological innovation and resources. Convergence brings a more outstanding audiovisual experience to consumers and a new life in smart TV. It is no accident that Konka can turn a profit.
Lu Jian, general manager of the multimedia division of Konka Group, disclosed to the reporter of the Household Appliance Union Network that the production base in Anhui Konka will be planned for three years with a total investment of 452 million yuan, which will be used to upgrade the Group's and Ankang’s smart manufacturing hardware and software, including the Group. The construction, development and introduction of color TV research, production, supply, and sales information system platforms, new product development and design, smart factory construction, intelligent warehouse logistics system construction, etc., will focus on improving the interconnection of information based on the Internet and on-site embedded systems, Inside and outside the interconnection, actual and interactive color TV large-scale customization of flexible manufacturing capabilities. Professional manufacturing + intelligent creation will enable Konka to provide high-quality, small-batch, multi-species, personalized and customized innovative products, and achieve high-efficiency production and circulation, which will create more possibilities.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
Plug-In Thermostat,Smart Thermostat,Electric Radiant Floor Heating Thermostats,Infrared Heating Thermostats
Yuyao Huijun Electrical Appliance Co., Ltd. , https://www.yyhjdq.com