In recent years, the smart TV box market has developed rapidly. Both old and emerging brands are participating in the lively competition in the TV box market to gain a share. So which smart TV box is favored by which users? In fact, there are mainly two kinds of users, one of which is users who are still using non-smart TVs at home, and the other is users who purchase smart TVs earlier and have old hardware configurations and want to enhance the TV performance. Today, let's take a look at the recent smart TV box market. Recently, Ovid Cloud Network (AVC) announced the May 2016 smart TV box market monthly report. There are many big data that are worth noting. Let's take a look together. 
â– What are the reasons behind the sharp decline in sales of brands and sales?
Let's look at a group of sales of online smart TV boxes in May 2016. In May, the online retail volume was 497,000 units, a decrease of 8.8 percentage points from the previous quarter. In terms of sales, total online sales in May were 110 million yuan, a decrease of 6.9 percentage points from the previous quarter. Overall, sales and sales of domestic online smart TV boxes both declined in May 2016, reflecting the relatively flat market demand for smart TV boxes in the near future.
According to big data, in May 2016, 79 online brands were sold. Compared with April, 14 brands were reduced, and 364 models were sold, a decrease of 15 compared to April. The number of stock models sold was 347, a decrease of 13 compared to April, and 17 new models were listed, a decrease of 2 compared to April.
â– The author's point of view: Why does the sales volume of smart TV boxes decline?
The reason for the decline in the sales of smart TV boxes is that, in addition to the normal competition among enterprises for survival of the fittest, there is an inseparable relationship between the SARFT and the crackdown on illegal smart TV boxes. Since the 2015 “General Administration of Radio, Film and Television†promulgated the “Circular on Severely Cracking Down on Illegal and Criminal Activities of Receiving Equipment from Illegal Television Networksâ€, it is also known as Document 229.
It has been more than a year since the illegal smart TV box hits. During this period, the country’s crackdown on illegal TV boxes and broadcast control platforms has been proceeding in an orderly manner. It now appears to be a protracted war. Many smart TV box manufacturers who have been playing the ball have been "heavily wounded" in this crackdown. At present, the market for smart TV boxes is becoming more and more standardized, and the purpose of protecting genuine copies has already been achieved. Therefore, the disappearance of many brands in the smart TV box market is also a normal situation. In the future, the smart TV box market will develop toward a healthy and orderly trend, and benign competition among brands can also be achieved.
â– Low-end products favored by high-end products
For users who purchase smart TV boxes, a large part of users are very concerned about prices. The reason for purchasing a smart TV box is nothing but wanting a TV box to implement functions that non-smart TVs do not have, such as watching legitimate online video programs, playing games, etc. So, which price segment smart TV box is most favored by consumers? Is it a high-priced product or an entry-level product?
According to big data, the retail share of 0-99 yuan price segment accounted for 12.6%, in April was 18.7%; 100-199 yuan price segment retail share accounted for 49.1%, in April was 42.5%; The share of retail sales in the price segment of RMB 200-299 was 23.8%, compared with 25.1% in April; the share of retail sales in the price segment of RMB 300-399 was 11.9%, compared with 11% in April; RMB 400- The retail share of the 499 yuan price segment accounted for 2%, compared with 2.2% in April; the share of retail sales for the 500-599 yuan price segment was 0.3%; in April, it was 0.4%; 600-699 yuan. The retail price share of the price segment accounted for 0.1%; the retail share of the retail price range of 700-799 yuan was 0.2%; the retail share of the price segment of more than 800 yuan was 0.1%.
â– More rational consumer shopping
Taking Jingdong Mall, an online e-commerce company, as an example, Jingdong Mall has searched for smart TV boxes with prices below 300 yuan, bringing the number to 752. This number accounts for most of the total number of brands sold. Click to sort by sales, you can also see the best-selling smart TV box products, the price range is basically below 300 yuan.
From the above set of data, we can easily find that for smart TV box products, users are most concerned about the price of 100 yuan -199 yuan products, accounting for nearly 50%. In second place, it is 200-299 yuan price segment products, 99 yuan price segment products ranked third. Overall, low-priced smart TV boxes have become the preferred choice for users. In fact, for consumers, if you spend five or six hundred yuan to buy a high-priced smart TV box, it is not a very wise thing. Because many smart TV boxes with medium and low prices have been able to meet the daily needs of users, consumers are now more and more rational.
â– 1GB memory becomes the preferred 2GB large memory is popular
Smart TV boxes, like smart TVs, require adequate hardware configuration to achieve a good user experience. Therefore, many consumers nowadays are very concerned about hardware configuration when they purchase smart TV boxes. So, what kind of configured smart TV box is most favored by consumers? Let's look at a set of big data in the smart TV box hardware configuration.
The smart TV box memory RAM size is a matter of great concern. Like the PC, if the memory is too small and the smart TV box is running, there will be catenary, slow response, and other undesirable phenomena due to insufficient memory, which will seriously affect the user experience. According to big data, in May 2016, 512M memory products accounted for 8.1% of smart TV box products sold online; 1GB memory products accounted for 58.7%, 2GB memory products accounted for 23.3%, and other memory Size products, accounting for 9.9%.
In general, for a 1080P smart TV box, 1GB of memory can basically meet the user's needs. And if it is 4K ultra-high resolution, that is, support for 3840x2160 resolution smart TV box, it is recommended that you choose 2GB memory products. Because in the video decoding, not only the processor support, but also need to have enough content to buffer. If the memory is too small, the smoothness of video decoding will be greatly reduced. Because the smart TV box is started, many built-in system applications also occupy a certain amount of memory space.
Well, this week's home appliance big data, we are concerned about some big data on the domestic online smart TV box market development, I believe we have a certain understanding of the industry trends and products. See you at the same time next Saturday.
â– What are the reasons behind the sharp decline in sales of brands and sales?
Let's look at a group of sales of online smart TV boxes in May 2016. In May, the online retail volume was 497,000 units, a decrease of 8.8 percentage points from the previous quarter. In terms of sales, total online sales in May were 110 million yuan, a decrease of 6.9 percentage points from the previous quarter. Overall, sales and sales of domestic online smart TV boxes both declined in May 2016, reflecting the relatively flat market demand for smart TV boxes in the near future.
May 2016 Online Smart TV Box Market Selling Product Brand Status
According to big data, in May 2016, 79 online brands were sold. Compared with April, 14 brands were reduced, and 364 models were sold, a decrease of 15 compared to April. The number of stock models sold was 347, a decrease of 13 compared to April, and 17 new models were listed, a decrease of 2 compared to April.
â– The author's point of view: Why does the sales volume of smart TV boxes decline?
The reason for the decline in the sales of smart TV boxes is that, in addition to the normal competition among enterprises for survival of the fittest, there is an inseparable relationship between the SARFT and the crackdown on illegal smart TV boxes. Since the 2015 “General Administration of Radio, Film and Television†promulgated the “Circular on Severely Cracking Down on Illegal and Criminal Activities of Receiving Equipment from Illegal Television Networksâ€, it is also known as Document 229.
In 2015, the most influential in the smart TV box industry was SARFT Document 229.
It has been more than a year since the illegal smart TV box hits. During this period, the country’s crackdown on illegal TV boxes and broadcast control platforms has been proceeding in an orderly manner. It now appears to be a protracted war. Many smart TV box manufacturers who have been playing the ball have been "heavily wounded" in this crackdown. At present, the market for smart TV boxes is becoming more and more standardized, and the purpose of protecting genuine copies has already been achieved. Therefore, the disappearance of many brands in the smart TV box market is also a normal situation. In the future, the smart TV box market will develop toward a healthy and orderly trend, and benign competition among brands can also be achieved.
â– Low-end products favored by high-end products
For users who purchase smart TV boxes, a large part of users are very concerned about prices. The reason for purchasing a smart TV box is nothing but wanting a TV box to implement functions that non-smart TVs do not have, such as watching legitimate online video programs, playing games, etc. So, which price segment smart TV box is most favored by consumers? Is it a high-priced product or an entry-level product?
Big Data Display Low-End Smart TV Box Most Popular
According to big data, the retail share of 0-99 yuan price segment accounted for 12.6%, in April was 18.7%; 100-199 yuan price segment retail share accounted for 49.1%, in April was 42.5%; The share of retail sales in the price segment of RMB 200-299 was 23.8%, compared with 25.1% in April; the share of retail sales in the price segment of RMB 300-399 was 11.9%, compared with 11% in April; RMB 400- The retail share of the 499 yuan price segment accounted for 2%, compared with 2.2% in April; the share of retail sales for the 500-599 yuan price segment was 0.3%; in April, it was 0.4%; 600-699 yuan. The retail price share of the price segment accounted for 0.1%; the retail share of the retail price range of 700-799 yuan was 0.2%; the retail share of the price segment of more than 800 yuan was 0.1%.
â– More rational consumer shopping
Taking Jingdong Mall, an online e-commerce company, as an example, Jingdong Mall has searched for smart TV boxes with prices below 300 yuan, bringing the number to 752. This number accounts for most of the total number of brands sold. Click to sort by sales, you can also see the best-selling smart TV box products, the price range is basically below 300 yuan.
Search for smart TV boxes with price below 300 yuan, the number reached 752
Less than 300 yuan price, you can even buy 4K Ultra HD Smart TV Box
From the above set of data, we can easily find that for smart TV box products, users are most concerned about the price of 100 yuan -199 yuan products, accounting for nearly 50%. In second place, it is 200-299 yuan price segment products, 99 yuan price segment products ranked third. Overall, low-priced smart TV boxes have become the preferred choice for users. In fact, for consumers, if you spend five or six hundred yuan to buy a high-priced smart TV box, it is not a very wise thing. Because many smart TV boxes with medium and low prices have been able to meet the daily needs of users, consumers are now more and more rational.
â– 1GB memory becomes the preferred 2GB large memory is popular
Smart TV boxes, like smart TVs, require adequate hardware configuration to achieve a good user experience. Therefore, many consumers nowadays are very concerned about hardware configuration when they purchase smart TV boxes. So, what kind of configured smart TV box is most favored by consumers? Let's look at a set of big data in the smart TV box hardware configuration.
1GB memory is currently the mainstream configuration of smart TV boxes, followed by 2GB memory models
The smart TV box memory RAM size is a matter of great concern. Like the PC, if the memory is too small and the smart TV box is running, there will be catenary, slow response, and other undesirable phenomena due to insufficient memory, which will seriously affect the user experience. According to big data, in May 2016, 512M memory products accounted for 8.1% of smart TV box products sold online; 1GB memory products accounted for 58.7%, 2GB memory products accounted for 23.3%, and other memory Size products, accounting for 9.9%.
Many 4K smart TV boxes are equipped with 2GB of memory
In general, for a 1080P smart TV box, 1GB of memory can basically meet the user's needs. And if it is 4K ultra-high resolution, that is, support for 3840x2160 resolution smart TV box, it is recommended that you choose 2GB memory products. Because in the video decoding, not only the processor support, but also need to have enough content to buffer. If the memory is too small, the smoothness of video decoding will be greatly reduced. Because the smart TV box is started, many built-in system applications also occupy a certain amount of memory space.
Well, this week's home appliance big data, we are concerned about some big data on the domestic online smart TV box market development, I believe we have a certain understanding of the industry trends and products. See you at the same time next Saturday.
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