Accelerate the intelligent process of household appliances

2015 was a year of rapid development of home appliance intelligence. 2015 was a difficult year for home appliance stores. 2015 was the year that most home appliance industries entered a deep adjustment... How hard is it? In 2015, they were all home appliance manufacturers and sellers. The hard work came in. After reviewing last year, what happened in the home appliance industry?

"Outside cold and heat" smart home appliances

Remember Chai Jing's "Under the Dome"? As soon as this article was published, it attracted widespread attention. People began to increase their protection against haze. This also triggered a new round of demand for clean air and water purification products. In order to seize this "fat", various manufacturers emerged in an endless stream, launching a series of intelligent air-free products, such as: Aiute's zenith-style central air, three father's children's air purifier......

In addition, large-scale technological innovations have also ushered in the fields of rice cookers and electric kettles. The IH Rice Cooker, which is the first to adopt the "high-temperature steam supplementing technology," and the nine-yang soymilk machine equipped with PMD's automatic intelligent alcoholization system, have even created a smart wind for the sockets, and they have been used in various lightning protection and WIFI. Functions such as automatic power off are applied here.

At first glance, small household appliances ushered in the smart explosion in 2015, and all fields are moving toward smart, but consumers are not so “buying” and always give people a “what to buy.” "What to buy" feeling. Therefore, despite the fact that manufacturers have promoted the intelligentization of small household appliances, the demand of consumers seems to be insufficient.

Stable under demand saturation

The traditional white electricity developed

After experiencing the surge in demand in earlier years, in 2015, the public’s demand for white electricity is becoming saturated, coupled with the combined effects of macroeconomic regulation, economic downturn, policy window, and rational return of real estate, 2015 white goods (refrigerators, washing machines, Air-conditioners, etc.) did not have the same overall sales volume and sales volume as in previous years, and the white-electricity market has stabilized.

Under the condition that the overall sales scale has developed steadily, a new feature has emerged in the white goods market in 2015: the transition of consumer groups, and it has gradually become the mainstream population for white electricity consumption after the 85th and 90th. Driven by this change, the development model of white electricity has shifted from offline stores to online malls, and at the same time, it has prompted white-metal manufacturers to pay more attention to online sales.

Energy efficiency, security, intelligence

Three-pronged kitchen appliances

Mentioned kitchen appliances, first of all reminded of the recent introduction of new energy efficiency "leader" policy, the use of benchmarking products, government procurement and other spiritual subsidies to attract kitchen brands to quickly increase the product's production index to the level of energy efficiency, speed up Energy efficiency in the industry.

In the area of ​​kitchen electrical safety, Haier also launched a series of technological innovations such as the prevention of dry-burning smart gas stoves and the release of 6-safety safety stoves by the United States, aiming at potential safety hazards in the use of kitchen and bathroom products. Suffering from problems, truly solve the user's concerns. In April last year, Alibaba completely blocked the fake flower of the cherry blossom (wonderflower), and also played a role in killing chickens and monkeys. It shocked some of the cottage products.

Under the premise of lead singer intelligence, kitchen power is not far behind. The various functions such as vigorous suction, steam washing, air energy, automation, and multi-functionality redefine the product features of kitchen appliances. United States, Haier and other giants have even added a large amount of black technology to kitchen appliances. They have portrayed the prototype of future kitchen appliances through products, and have demonstrated smart, fully automatic kitchens.