How smart home production companies can subvert

Nowadays, under the strong impact of the Internet of Things, how should smart home manufacturers, which are attached to the real estate industry, subvert itself and make positive changes to control the right to speak in the industry chain?

(1) Establish a unified industry standard system

The development of smart homes has roughly gone through four generations:

The first generation: networked by two-wire and coaxial line, with basic security, curtains and lighting control functions;

The second generation : The network is realized through technical means such as RS485 line and IP technology, with security and video intercom function;

The third generation : It can automatically control the host to realize the centralized control of home intelligence;

The fourth generation : Based on Z-Wave technology, all-IP technology, and "cloud" technology, it can be customized to meet the needs of users.

At present, most of China's smart home products belong to the third generation of products. From the perspective of the development of the entire industry, there are still many problems: first, there is no standardized and unified industry standard; secondly, the core technology of the industry is backward, and the application mode does not match the current development status; once again, the quality of the product needs to be strengthened, and the product function needs to be continued. Finally, there is no perfect social cooperation system and the market is too narrow. If an enterprise wants to control the right to speak in the entire industrial chain, it must find a breakthrough from the above problems.

(2) Increase product core competitiveness

To control the right to speak in the industry chain, we must have products with core competitiveness.

Smart home is a combination of smart products and intelligent technology. For example, intelligent video analysis technology is widely used in the security industry. Its working principle is to rely on computer vision technology to analyze the video image content of the monitoring scene to determine whether an alarm needs to be issued. This technology has overturned the complex operating procedures of previous security products. It is easy to operate and therefore can be widely used. From this, we can boldly predict that the smart goal may be fooling.

With the continuous acceleration of the pace of life, people choose an intelligent home is an important reason is convenient, for example, through the Internet, wireless voice calls, wireless remote control and other ways to manage home devices, and even control multiple devices at the same time, forming a linkage .

To a certain extent, since smart home devices can be interconnected and interoperable, they can still operate without user command. This kind of user-friendly and intelligent design brings great convenience to users. Of course, to increase the core competitiveness of products in the industry chain, we must rely on the development of smart modules, which is the most important thing.

(3) Cohesive brand effect to grab the right to speak

The brand effect is the continuation of the value of the enterprise in the commercial society. China's smart home is now in an incomplete state, and there is no known brand. But at the same time, most smart home manufacturers want to build their own brands in the smart home system area.

Because there is no uniform industry standard, consumers are not able to accept complicated usage methods; there is no mature market, and it is impossible to form a strong propaganda and promotion ... These factors have to some extent hindered the emergence of big brands. So, how should we create "brand effect"? Enterprises should establish a brand strategy. With the help of the Internet, a new tool that can greatly reduce the cost of connection, actively build brands through low-cost, high-efficiency means such as social media and e-commerce.

Abandon the traditional wrong way of thinking and cognition. For example, brand positioning is mistaken for market segments, target markets, and market vacancies. It is necessary to formulate a brand marketing strategy based on modern marketing ideas. Branding is a process of accumulation. It should be gradual and not hurry.