At the end of 2009, in the context of the global economic recovery, China's foreign trade finally began to reverse the trend of continuous decline. In November, the total value of imports and exports achieved its first monthly positive growth year-on-year. Based on a number of viewpoints, China's imports and exports will continue to grow in 2010, and imports and exports may achieve growth of more than 10%.
Guotai Junan Securities Research Institute: The export and import growth rates in 2010 were about 10% and 13% respectively;
The Academy of Social Sciences 2010 "Blue Book of Economy": If China's total import and export trade in 2009 is 2.2 trillion US dollars, it may increase by more than 10% in 2010, and return to the total trade level in 2008; export trade will also return to 1.43 in 2008. The trillion dollar level, with a growth rate of more than 15%;
National Information Center: In 2010, China's import and export growth rate will resume positive growth. The total import and export volume is about 2,314.6 billion US dollars, an increase of 8.2%. Among them, exports will increase by about 6%, and imports will increase by about 11%. It is expected to achieve a trade surplus of 1840. About US$100 million, down 15.5% year-on-year;
In November 2009, the National Real Estate Development Climate Index (referred to as the “National Housing Climate Indexâ€) was 102.78, an increase of 0.75 points from October.
From the classification index: the real estate development investment classification index is 100.60, which is 0.11 points higher than that in October; the fund source classification index for this year is 109.52, which is 0.45 points higher than that in October; the land development area classification index is 95.36, which is 0.77 points higher than that in October. The classification index of commercial housing vacant area was 93.84, which was 2.00 points higher than that in October; the classification index of housing construction area was 103.01, which was 2.30 points higher than that in October.
Zhang Liqun, deputy secretary-general of the Academic Committee of the Development Research Center of the State Council, predicts that the housing market will generally be a steady and moderate upward trend next year. First, increase demand for investment and speculative buying of houses. This can look at the spirit of the Central Economic Work Conference in detail, encourage self-occupation, improve housing demand, and control investment, speculative buying demand. On the other hand, the speed of housing construction has accelerated sharply. This year, real estate development investment has increased rapidly. Therefore, the supply of new housing will increase significantly in the second half of next year. When demand is generally stable and the supply is increasing, the situation of China’s real estate next year is trading. The volume is growing faster, but house prices will not rise rapidly, and house prices will rise moderately next year.
2010, China's architectural decoration market continues to climb
In 2007, the total output value of China's construction and decoration industry exceeded 1.5 trillion yuan for the first time. Along with the rapid growth of China's economy and the vigorous development of related industries, the building decoration industry has increasingly shown its great development potential, and the market growth space is increasing at an average rate of about 20% per year.
Although the domestic economic situation in 2009 is not optimistic, the real estate industry and the hotel industry may continue to be sluggish. However, with the proposed 4 trillion investment plan, China's highway stations, aviation airports, railway hub stations and other transportation hub stations and other public The building renovation market brought by the building is very huge. Taking the railway hub as an example, according to the plan, during the “Eleventh Five-Year Plan†period, the railway system will invest 150 billion yuan to build or rebuild 548 passenger stations, and build six pivotal passenger transport centers and ten regional passenger transport centers across the country. It is estimated that the market share of the railway hub only will reach 70 billion yuan. Zhang Zhongling, deputy secretary-general of the China Building Decoration Association Materials Committee, recently revealed that during the 11th Five-Year Plan period, the average annual growth rate of construction projects will exceed 15%, and the output value in 2010 is expected to reach 2.1 trillion yuan.
In 2009, under the efforts of governments to save the market, the global economy was dawning. As the most dazzling star in the global economy in 2009, China is the first to embark on the road to economic recovery. Driven by the infrastructure construction of the Olympic Games, Shanghai World Expo and Guangzhou Asian Games, China's lighting industry entered a new golden age. The World Bank predicts that by 2015, half of the world's building and construction projects will be carried out in China, driving the rapid development of China's lighting industry. In addition, with the rise of urban lighting projects, the nighttime economic growth will further stimulate the development of the industry.
According to data released by the National Bureau of Statistics, the cumulative sales value of China's lighting equipment manufacturing industry increased by 2.61% in the first ten months of 2009, and the lighting production and sales rate reached 95.35%. Among them, the sales value of sales in October increased by 10.34%. The production and sales data in October increased significantly, driving the cumulative increase in the first ten months to positive growth, completely restoring the level before the financial turmoil.
From January to October, China's lighting equipment manufacturing industry produced a total of 12.964 billion electric light sources, an annual decrease of 7.7%. Among them, there were 2.71 billion incandescent bulbs, 2.664 billion fluorescent lamps, and 1.644 billion lamps and lighting fixtures, down 4.4% year-on-year. From January to October, the export delivery of lighting fixtures manufacturing industry decreased by 13.41%.
In October, it produced 1.822 billion electric light sources, an increase of 16.9% year-on-year, an increase of 15.7 percentage points over September. Among them, 242 million incandescent bulbs were produced, down 22.0% year-on-year, 480 million fluorescent lamps, an increase of 85.9%; production of lamps and lighting fixtures of 200 million sets, an increase of 17.7%, an increase of 10.4 percentage points over the previous month.
2010, industry brand awareness will be more "heads up"
Looking back on the development of the lighting industry in recent years, we have found that the brand awareness of the lighting industry has gradually emerged. First, more and more companies are advertising on CCTV. Second, there are more and more brands that invite celebrities to endorse.
As the lighting industry pulls away from the pure manufacturing sector, impacting the terminal is the most important and challenging problem they are about to face. The real impact of creating a terminal is not a sweep of lore, but a communication with individual consumers. After crossing the channel stage, this is the only way for lighting companies to develop. When moving to the mass brand, companies are increasingly recognizing that the so-called brand is beyond the existence of the product, and its value is often the idea and emotion attached to the product. This round of lighting business CCTV fever, for enterprises, is not just a simple promotion; and for the industry, it is not just the market behavior of individual companies, but a real new turn. The number of lighting companies' "CCTV listed brands" found that the list is quite a lot: Op, Sunshine, Langeng, Benbang, Haohao, Pinshang, Huatai, Ou Dier, Pin Shang, Guan Ya.
In addition to the CCTV, another proof of the rise of brand awareness in the lighting industry is the celebrity endorsement. In 2009, celebrity endorsement almost became a kind of “collective consciousness†in the industry: Jinda Lighting signed Huang Xiaoming; Hao Hao Lighting continued to Fan Bingbing; Belle Ante signed Jiang Wenli; Meidie Meijia and Fu Yiwei appeared in the Light Fair; Miss Korea, Zheng Zheng?... China's lighting and lighting industry ushered in the first peak of the star celebrity in history. In fact, in the entire business field, celebrity endorsements have been rampant as a marketing act. After the glimpse of the "sweetness" of the celebrity endorsement, the lighting industry, after knowing it, began to concentrate.
For an industry, once its brand awareness begins to rise, its brand promotion will intensify. Therefore, it is not difficult to predict that the lighting industry in 2010 will definitely be a wonderful year of brand promotion, and the brand awareness of the lighting industry will be more “looking up†in this year.
LED develops at a high speed and expands into indoor lighting
LED lighting has the advantages of energy saving, environmental protection and long life. At present, the changes in global economic growth and lifestyle have led to the demand for lighting, and energy conservation and emission reduction have become global issues. All countries in the world attach great importance to the research and development of LED. At present, China has a certain technology and industrial base in the field of semiconductor lighting. It has initially formed a relatively complete industrial chain from the production of epitaxial wafers, chip preparation, and device packaging integration. Now it is engaged in the production of semiconductor LED devices and lighting systems. There are more than 400 companies, and the product packaging has a certain share in the international market. In addition, China has abundant non-ferrous metal resources, and gallium and indium are abundant in reserves, accounting for 70%-80% of the world's reserves, which makes China's development of semiconductor lighting industry have resource advantages.
Looking back at 2009, China's LED lighting industry is experiencing explosive growth: Ou Pu Lighting, NVC Lighting, Shifu, TCL and other traditional lighting giants have entered the LED field with high-profile; Dalian invested 10 billion to build LED Industrial Park and Zhengzhou to build LED industrial base Qingdao invested 500 million to build LED industrial park; the ten-city project of the Ministry of Science and Technology was launched. By the end of the year, the ten cities and ten thousand cities have entered the second stage of “fifty cities and two millionâ€... In 2009, it is well deserved. "All the people LED."
Looking forward to 2010, with the continuous advancement of LED technology, the cost continues to decrease, and the national and local governments will continue to introduce corresponding policies and regulations to support the development of the industry. The development prospects of China's LED lighting market are considerable.
In terms of market demand, with the improvement of production technology and the improvement of manufacturing equipment, the production cost of LED lighting will continue to decline, and the replacement trend of LED in the traditional lighting market gradually emerges. At present, China's lighting power is more than 300 billion degrees per year. If replaced with LED lighting, it means not only saving 1/3 of the lighting power, but also the annual power generation of the Three Gorges Project with a total investment of more than 200 billion yuan. Therefore, the substitution effect of LED lighting on traditional light sources will bring huge market demand for the development of LED lighting industry in the future.
In terms of market applications, LED landscape lighting and LED street lights will remain the focus of the LED lighting market in 2010. At present, the penetration rate of LED landscape lighting products is gradually increasing. LED street lights have achieved certain development under the support of the government. However, due to the limitations of LED street lights, such as heat dissipation and light extraction efficiency, the market development is still in its infancy. In addition, LED car lights have gradually become a hot spot for market attention. LED lights have been widely used in current automotive interior lighting, and applications in emergency brake lights will gradually increase.
In terms of policy support, the Chinese government has stimulated domestic demand and launched the “Ten Cities and Ten Thousand Miles†LED lighting popularization and energy conservation campaign. At present, subways in Beijing, Shanghai, Guangzhou and Shenzhen have started to popularize LED fluorescent lamp energy-saving projects. Therefore, in 2010, the entire LED lighting market will be further expanded and popularized, driving the technology and production capacity of the LED lighting industry to develop in depth with high technology, creating a group of emerging enterprises in the LED lighting industry chain and creating new employment opportunities. In short, in 2010, China's LED lighting industry faced unprecedented policy opportunities, unexpected technological upgrade space, huge market potential, and broad development prospects.
2010, LED indoor lighting has broad prospects
In recent years, LED light sources have begun to be widely used in various lighting fixtures. At this year's Guangya Exhibition and Light Expo, we frequently found that all home lighting brands have begun to use LED light sources as a key promotion target. Hongpai Lighting and Xiongji Lighting have already sold a full range of LED home lighting products; Tianlang, Minnie Lighting and other companies have also set up LED home lighting in the exhibition hall; recently, Shanghai Luyuan, which has considerable strength in domestic energy conservation, can't wait In early December, we launched a number of new LED home products, and actively participated in the preparation campaign for the end of the year.
Many people stay at LED lighting for such a level: long-term use is energy-efficient, and in line with the concept of environmental protection, green health. It should be said that the application of LED lighting is a revolution. LED enters the home lighting market not only for new products to enter, but also for people to pursue the wonderful light effects of home.
The LED is used for indoor lighting, and the illumination source can be adjusted to change the indoor light with the time of morning, noon and night, so that the indoor light environment is close to natural light such as moon, stars and sun. From the simplest holiday lights, to table lighting table lamps, chandeliers, gallery lights and garden lights, especially in combination with solar cells, it has become a bright spot in the modern living environment, which plays a role in beautifying and improving the quality of life. It is understood that the LED light source can also utilize the three primary colors of red, green and blue. Under the control of computer technology, the three colors have 256 levels of gray and are randomly mixed.
According to industry insiders, after 2010, LED will occupy a larger market share in home lighting, and its broad prospects are beyond doubt. Combined with the computer, making full use of its dimming characteristics, full color temperature adjustment, and building an intelligent lighting system to make the integration of general lighting and scene lighting will become the trend of the times.
The LED lighting towards indoor lighting is the rise of new light sources, which will lead to the common development of multi-disciplinary and multi-field. This market will be very huge. The next three to five years will be an important period of development, and the application of semiconductor lighting in the field of general lighting will spring up. With the maturity of upstream chip development and the continuous expansion of the MOCVD epitaxial furnace capacity of suppliers, the unit production cost of LEDs will be greatly reduced, thereby eliminating the biggest cost barrier for LEDs entering general lighting.
2010, cross-border marketing of the lighting industry
In 2009, the six major brands in the home furnishing industry, NVC Lighting, Ou Pai Cabinet, Dongpeng Ceramics, Nature Flooring, Red Apple Furniture and Midea Air Conditioning, jointly established the first domestic home industry “Champion Leagueâ€, six major brands "Warming" "together with hardships, advance and retreat" to jointly cope with the economic winter. In the pan-home industry where traditional channel competition and terminal competition have been heated up, how to break through the "Red Sea" and create "Blue Ocean"? The Champions League made an exploratory attempt in 2009. The champion alliance of the leading brands in the six home furnishing industries has created a strong shock wave to the industry. The significance of the Champions League for the home industry is not limited to the specific case of marketing case, but more importantly, bringing a broader concept of resource integration to the industry. The resulting thinking is whether the lighting industry can integrate marketing with the automotive industry. Can the lighting industry integrate marketing with the fast-moving goods industry? ... The competition among enterprises entering the new century has long been confined to the competition of products itself, but to the integration of resources: integration of funds, integration of productivity, integration of marketing power...
When a more advanced and broader concept of resource integration enters an industry, and when this concept is put into action and succeeds, that concept will surely spread in the industry and continue to spread.
Therefore, in 2010, cross-border marketing will definitely become a new “collective behavior†in the lighting industry.
2010, lighting products tend to be fully upgraded
With the development of China's lighting industry and the maturing of the lighting market, China's existing lighting products can no longer meet the needs of market development, lighting products need to be fully upgraded.
1. R&D technology upgrade
For China's manufacturing industry, the term "Made in China" can be described as commonplace. With the development of China's economy, China has gradually developed from a "processing factory" to a "R&D" big country.
Although China's lighting industry is in the initial stage of development, with the upgrading of China's lighting products market demand, China's lighting products can not only stay at the stage of “hardware processingâ€, but need to upgrade to a higher level. Whether it is from the subdivision of product functions or the intelligence of product control... The acceleration of the pace of upgrading China's lighting products in 2010 is unquestionable.
2. Environmentally friendly products will lead the trend
Under the guidance of the national macro policy of promoting energy conservation and environmental protection, building decoration materials such as lighting fixtures are gradually developing towards energy conservation and environmental protection. As emphasized by Zhang Hongbao, general manager of Shenzhen Jiuju Decoration Engineering Co., Ltd., in 2010, energy-saving and environmentally-friendly design concepts and decorative materials will lead the trend. As part of the decorative materials, energy-saving and environmentally-friendly lighting materials will also lead the trend in 2010. For lighting companies, the contradiction between energy-saving, environmental protection and price advantage of lighting products should be well balanced to expand sales.
3. The product reflects the individual's personality requirements
Modern society is a society that emphasizes "personality". Consumers want to be unique and have a full personality when purchasing any products. As everyone's understanding of lighting and lighting deepens, people's requirements for purchasing a lighting product are gradually improved. In the past, the primary requirements for basic lighting functions only needed to rise to a higher level, which is to meet the "personality" requirements of the self-satisfying basic lighting function, especially in the home lighting market and the commercial lighting market.
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