Cool Blue Technology: Integrated module provider for lighting companies
Release date: 2016-04-02 Source: Light billion network share: 
Light billion network 2016-04-02
As a high-tech company that has both core driver chips and module design and manufacturing in large quantities, Cool Blue Technology integrates LED upstream and downstream industry resources and is committed to becoming an integrated module provider for lighting companies. Then, in the ever-changing LED market, how will Cool Blue Technology step forward? What surprises will it bring to the industry? How to treat market hotspots? With the above questions, Aladdin News Center reporters approach cool blue technology, dialogue Shanghai cool Wang Qinheng, general manager of Blue Electronic Technology Co., Ltd.
Wang Qinheng, General Manager of Shanghai Cool Blue Electronic Technology Co., Ltd.
Wang Qinheng: China Europe International Business EMBA, Master of Self-Control, Shanghai Jiao Tong University, senior engineer title. He has served as General Manager and Technical Director of ATMEL, MOSYS, USA, with more than 20 years of experience in chip and system. He has extensive experience in chip design and AC LED technology and project management. It creatively solves the stability problem of ACLED in high power applications. Leading a team with strong system and customer service capabilities, leading the field in the ACLED field.
Focus on designing ACLED chips and module products
The author understands that Cool Blue Electronics is headquartered in Shanghai, which has a mature chip design industry. It has a chip R&D center in Silicon Valley, the Shanghai company is responsible for technical support and sales, and has ten SMT high-speed patch lines at the Kunshan plant. The main direction is the AC direct drive solution, and its business model includes the sales of core driver chips and light source drive integrated modules. The products cover a wide range of applications from indoor low power to outdoor high power. The main customers are leading domestic enterprises such as Yaming, Qinshang, Ocean King, etc., as well as exporting to the US market, using ACDrv module downlights, ceiling lamps, spotlights. It has been sold in bulk at homedepot.
Downlight series 220W
45W street light module
"This year, ACDrv2.1 for outdoor applications and ACDrv3.0 for indoor applications are mainly introduced on the chip. Compared with similar products in the market, ACDrv2.1 has higher surge suppression capability and input up to 300 volts wider. The input voltage is sufficient for harsh outdoor high-power applications. The ACDrv3.0 has an integrated packaged high-voltage MOS transistor, which can support more than 25W of power and a more compatible TRIAC dimming. The bulk order of the industry giant Samsung; in the integrated module, the module of 0-10v dimming interface was introduced, which can seamlessly access the intelligent dimming network. The outdoor module series from 30 watts to 500 watts was developed. And the indoor application from 2W filament lamps to 60-watt ceiling lamps. The product line is increasingly rich enough to cover the individual needs of the lighting manufacturers.†Talking about this year's new products and their features, Wang Qinheng introduced.
ACDrv3.0
ACDrv2.1
He also pointed out that an integrated module capable of supporting full voltage input (90V-270V) has been completed, and the focus of annual product research and development is to break through the stroboscopic problem of integrated modules, in order to open a larger market.
“Cool Blue Technology's products are positioned to drive chips and modules, providing customers with customized services to reduce overall customer costs and achieve high efficiency, high quality and high taste of lighting products to enhance customer competition in the lighting industry. Our business goal is to become an integrated module provider for lighting companies.†In the product positioning and vision of Cool Blue Technology, Wang Qinheng has clear goals and confidence.
Leading technology and promoting market awareness of ACDrv solutions
It is worth mentioning that the application of Cool Blue Technology's high-power products is leading in the market, enabling single-chip drive to drive 50W LEDs. At the same time, after years of experience in the application market, the most stable and cost-effective applications are summarized. The program has added constant power functions to cope with voltage changes, anti-surge functions to cope with harsh environments, and mass production experience, enabling ACDrv solutions to have certain technical thresholds, such as outdoor street lights, floodlights, and explosion-proof lights. The field is in the leading position in the industry.
So, what is the advantage of Cool Blue Technology compared with competitors? Wang Qinheng responded: "Cool Blue Technology is a high-tech company that has both core driver chips and module design and manufacturing in large quantities. But at the same time, we have no restrictions on the customers. Users can choose to cooperate with Cool Blue at the chip level or module mode. Cool Blue products will not extend to the final lighting products field, and we will compete with our users without competition. Relationship. The value that Cool Blue can bring to customers is to reduce costs by mass procurement, to enrich customer market introduction with rich certification and design experience, and to eliminate quality hazards with efficient and controllable production management."
However, in the interview, Wang Qinheng also mentioned that the bottleneck in the development lies in the market's perception of the AC Direct Drive (ACDrv) program and the expected acceptance of the cooperation in modular mode. Cool Blue is willing to open up the communication, at the technical level and The business level reduces customer concerns.
For this year's work focus, Wang Qinheng bluntly said, "In 2016, we will strengthen the industry's upstream and downstream cooperation, integrate internal processes, and deploy overseas technical support outlets. We will focus on supporting leading enterprises in the industry and drive the market's awareness of ACDrv's technical solutions."
Looking to the future, customization is developing into a direction
In Wang Qinheng's view, it is not easy to make photoelectric engine products well, and it requires strong integration of upstream and downstream resources. "For example, AC direct drive requires HVLED, and we need to communicate with our upstream manufacturers of LED chips and packages from process technology, cost, and productivity. We have established a special cross with Jingyuan Optoelectronics, Haotian Technology, and Yaming. The enterprise research team, in-depth discussion, and several revisions, formed a technical route for stable shipment and sustainable development. The same is true for cooperation with Samsung. For the application of CSP in integrated modules, there is no mature experience to learn from, and success is needed. The leadership of the enterprise is far-sighted and closely coordinated with the technical level."
Wang Qinheng further said that the light engine products have unique advantages in terms of standardization due to the integration of light sources and drives, but the road to standardization has not been smooth, because the structure of the lamps manufacturers and the light distribution have individual needs, it is difficult to A unified standardized module to meet all needs. Talking about the response strategy of Cool Blue Technology, Wang Qinheng said: Improve the rapid response capability, integrate the process, and respond to different customer needs with batch customization, and finally form the de facto light engine module standard by market selection.
When asked how to look at the future development of ACLED market and the current difficulties, Wang Qinheng expressed his personal opinion, "ACLED's market share will gradually increase, because it is easy to machine large production, longer life, The trend of thinner and lighter features, the cost reduction is only one factor to promote its market penetration. However, there are many low-priced, non-certified module products on the market, which have caused problems in customer selection and cognition. The basic guarantee for Cool Blue's module products is CEA Energy Star certification, and there are no patent risks in the export market."
For the current price war phenomenon in the LED lighting industry, Wang Qinheng said, "Under the same technical level, the operating efficiency of each enterprise is similar, the final trend is necessarily that the product market prices of various enterprises tend to be the same, and In terms of marginal cost, in this case, the price war has become a passive choice, and the enterprise has been entangled in perfect competition, and it is impossible to stop. The way to solve this problem is to differentiate, and the cost of technology is significantly reduced. Differentiation and batch copying are not contradictory. There are many ways to differentiate. For example, Philips' overall solution is differentiated from application level and product coverage. OSRAM is differentiated from special applications such as automotive lighting; European brand ERCO Differentiated by service designers. Cool Blue's core technology and fast customized services can protect our customers' differentiated competition."
At the end of the interview, Wang Qinheng emphasized that “Cool Blue Electronics achieved good market results in the integrated module last year, and the sales volume has been greater than that of the driver chip. The future development direction is to continue to maintain the leading edge in the core technology of the driver chip and increase The layout of the integrated module can serve the broader market with efficient response and customized design."
Responsible Editor: Dengyi Net
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