OLEDs entering the lighting market must have other niches or "sparks"

According to the latest organic light-emitting diode (OLED) lighting-technology, industry and market development trend report of the market research organization Yole, the future of the OLED lighting market is still unclear. In addition to the high price and unfavorable popularity, this technology still needs to be Its added value is presented to the end user.

According to Pars Mukish, business manager of Yole LED/OLED and Sapphire Division, OLED technology has the potential of being thin, flexible and transparent. However, there are many branches of OLED technology. In addition to facing difficulties in selection, the industry must overcome the disadvantages of high manufacturing costs and insufficient supply chain structure. For a long time, OLED technology has been in the shadow of light-emitting diodes (LEDs), and the market size of OLEDs is 100 times smaller than LEDs.

Although the popularity of OLED lighting faces many difficulties, the general lighting market still has the opportunity to drive the growth of OLED lighting technology. First, the general lighting market has enough niche markets to create enough minimum production scale and to further reduce the price of OLED lighting panels/systems. Second, OLED lighting companies can demonstrate the benefits of their claimed OLED lighting technology. consumer.

At present, the main source of revenue for OLEDs comes from the display applications of smart phones. However, due to the advantages of OLED technology in design, size and efficiency, the OLED industry has been trying to apply it to the lighting market for many years.

In the new battlefield of lighting, the main competitor of OLED technology is LED. In the past 10 years, LED has taken its own path in the field of Solid State Lighting and attracted the attention of the market from OLED.

In addition, the high cost of OLED makes this technology less likely to penetrate into the market, and the low power consumption advantages claimed by OLED technology-related companies are not necessarily perceived by consumers. Therefore, OLED technology has to find new niche points, or more exciting "spark" market, create new marketing opportunities, so that this technology can show advantages and possibilities to consumers.

According to Milan Science and Market Analyst Milan Rosina, automotive lighting is likely to be one of the first sparking markets for OLED lighting technology. In fact, after integrating LED technology, lighting has evolved from basic, functional specifications to differentiated specifications that highlight high-value potential in automotive applications. OLEDs have the potential to stand out from LED technology and create new added value.

If OLED lighting wants to enter the traditional general lighting market, including commercial and office lighting applications, OLED technology must also have other niches or "sparks" to create economies of scale and thus reduce costs.

In this area, the OLED lighting industry is observing several niche applications: medical and embedded lighting.

Yole technology and market analyst Pierrick Boulay said that the agency has estimated that the market size of OLED lighting panels in 2015 has reached nearly 30 million US dollars, and it is estimated that by 2021, the market size will grow to 1.5 billion US dollars.

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