On the road of transformation, there will always be various problems, the investment will increase, and the new business will not be able to contribute profits. Alto Electronics, which is expanding the sports industry, has not been spared. After the net profit fell by nearly 70% in 2015, the New Year’s quarter Will lose nearly 10 million yuan.
On the evening of March 30, Alto Electronics (002587.SZ) disclosed the 2016 first quarter results forecast. Performance forecast shows that from January to March 2016, Alto Electronics expects to achieve a net profit loss of 7.5 million yuan - 9.5 million yuan attributable to shareholders of listed companies; and a net profit of 653,400 yuan in the same period last year.
Alto Electronics said that the main reason for the change in the first quarter of 2016 was the year-on-year decrease in sales revenue and the increase in labor costs and operating costs.
As one of the earliest listed display companies, Alto's development in recent years has been lingering. Compared with the same period of the listing of Zhouming Technology and Lianjian Optoelectronics, it is even more sluggish.
According to financial report data, Alto Electronics' revenue in 2012 reached 305 million yuan, but it declined in 2013, only 280 million yuan. In 2014, Alto Electronics' revenue reached a record high of 367 million yuan, but in 2015 it was again. It has slipped to 297 million yuan, basically in the embarrassing situation of retreating one by one, and has never been able to become stronger.
However, companies such as Zhouming Technology and Liard have rapidly grown into listed companies with a revenue of more than 1 billion yuan by leveraging the capital assistance brought by the listing.
"Alto Electronics has basically no big moves after its listing, or it is sticking to some of its original markets." Some people familiar with Alto Electronics told Gaogong LED that many people in the industry also expressed their slow development in the past few years. Do not understand.
In June 2015, Alto Electronics finally took the first step in capital operation.
At that time, Alto Electronics announced that it planned to acquire landscape lighting enterprise Shenzhen Qianbaihui Lighting Engineering Co., Ltd. at a price of 250 million yuan to enter the field of high-margin landscape lighting.
According to the acquisition plan disclosed at the time, Qianbaihui's revenue in 2014 was 106 million yuan, and the net profit was 172.138 million yuan. If it can be successfully acquired, it will undoubtedly bring considerable growth to Alto's revenue and net profit.
Unfortunately, in October 2015, Alto Electronics terminated the acquisition and withdrew the “Issuing Shares and Paying Cash to Purchase Assets and Raising Matching Funds and Related Transaction Reports†that have been submitted to the SFC for review.
After failing to enter the field of landscape lighting, Alto Electronics began to focus on the sports industry and invested a lot of resources.
In March 2016, Alto Electronics announced that it had signed the "China Football Association China Team LED Service Provider Cooperation Agreement" with China Fordbao Football Industry Development Corporation.
According to the agreement, Alto Electronics exclusively provides LED display equipment and related services during the competition for the China Football Association's China team series. Alto Electronics provides Ford Bao with the Chinese Football Association Super Cup game screen.
Alto Electronics said that the company has been engaged in R&D, production, sales and corresponding professional services of LED application products for many years. Its LED display products have been applied to top international sports events. The fulfillment of this contract will help to further enhance the company's influence in the domestic sports market, improve the company's brand image and market competitiveness, and thus better promote the company's business development in the sports industry.
“The company has set up a special team to take charge of the development of the domestic sports market. At present, the relevant team members are both internally trained and imported from outside the company.†Alto Electronics’s director Dong Sihua said in receiving institutional investors. Alto Electronics believes that this market has a large scale and a good prospect. The company will continue to increase investment in this team to gain more market opportunities.
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