In July of this year, the listing of LG W86 series became a landmark event for LED technology to enter the display market, and Samsung's XL2370 came to the forefront of LED technology leading technology trends. Since then, other display brands, including Philips, ACER and BenQ, have introduced popular-priced LED products at a lower price. It can be said that, less than three months, LED backlight technology has completed the product layout in the mainstream consumer market. At present, many people have now predicted that 2010 will be the "LED year." After the panel and digital chip, will LED technology really bring the LCD display industry into a new era of "backlight competition"? Whether LED backlight technology is really just a standardization technology, from the display leading brand LG's recent series of market actions, perhaps we can see some answers.
Derived LED connotation to create a big difference in the industry
It is clear from LG's now-available W2286L/W2486L that LG does not view LED backlighting as a simple application limited to image quality or thickness. Some people commented that the advent of the W2286L/W2486L is the embodiment of LG's top level in consumer applications such as image quality, design and functional applications. In fact, the top application strength of the W86 series is brought about by the combination of LG core competitiveness and LED backlight technology.
Nowadays, low power consumption has become the consensus of the development of the display industry. Consumers pay more attention to application characteristics such as green health when purchasing products. LED backlights can reduce power consumption by nearly 50% compared with previous CCFL backlights. Take LG W2486L as an example. This flagship product with an average power of only 24W, its power consumption is even 30% lower than the average 19-inch widescreen. Whether it is for the daily application of the home crowd or the cost control of the business office, the advantages are obvious. In addition, mercury-free, longer life and other characteristics are important manifestations of upgrading green applications and promoting the concept of “pro-life†consumption.
In addition, compared with the CCFL backlight, the LED backlight can effectively reduce the thickness of the screen to 1/3 of the previous one, and the advantage in lightness is also obvious. From the current point of view, the LED high-end products on the market including LG business card grade W2286L and W2486L are controlled to a very small range of 18.5mm. At present, LED-backlit flat-panel TVs have become the new standard for today's home appliance consumption. For display brands including LG, which has outstanding advantages in the appearance process design, the thickness is greatly compressed, which also brings ample space for process upgrade and product application experience. LG's new “Luminous Cup†design not only brings the romantic charm of “red wine elements†on the base, but also the black and bright back without any visual design. It is also the finishing touch of W86 series to create high-end brand image. The pen.
The base stand is filled with the romantic charm of "red wine elements"
In addition, LED backlight technology, and LG's "Wisdom" technology, which has been promoted in the past year, also has a very close application relationship. In fact, the "Wisdom" technology is not only a humanized application that optimizes the display effect of the screen and brings a healthier and more comfortable visual experience. Since the "automatic brightening" function adjusts the brightness of the screen in most environments according to the adaptability of the human eye, Therefore, it also has outstanding performance in "control power consumption". LED backlights are also outstanding in terms of comfort visual display and power consumption control. This makes LG Wisdom products equipped with LED backlights superior to other brands in terms of image quality and power consumption. Taking the W2486L as an example, the “Wisdom†technology itself brings more comfortable display effects through functions such as “automatic lighting†and “real-time sensorâ€, while the LED backlight is based on the comprehensive comfortable brightness environment. The brightness and color uniformity control of the picture is further optimized, which improves the image quality while providing better eye protection. Therefore, the W2486L's average power value is only 24W-25W, which is the new energy-saving flagship in the field of display.
Optimize the layout of the LED advantage industry background
Judging from the current development of the LCD industry, due to excessive mass production costs, large-scale listing of RGB LED backlight products in the short term is not realistic. The WLED (white LED) backlight technology, which has relatively low price and obvious advantages in screen thickness control and power consumption saving, has become the mainstream application for driving the LCD market consumption innovation and the rapid development of the industry in recent years.
In fact, with the launch of 19-inch low-priced products from manufacturers such as Philips, ACER and BenQ, the trend of white LED popularization has already appeared. It is reported that LG Display will launch new mainstream LED models at the end of this year and early next year. In fact, although LED backlight technology is a standardized industry technology, its impact is all-round, and it can drive the innovation of industrial application level in functional applications, design and even image quality. These potential advantages may be With LG's strong technical strength and humanity function innovation to achieve accurate docking. As mentioned before, in the current LED backlight technology application leader is the flagship W86 series, it is LG's model to fully convert LED into its own advantages.
W86 is a model for LG to fully convert LED into its own advantages.
2010 is destined to be a "LED" year, but the key to the rapid transition of the display industry from CCFL to the "LED Age" is whether consumers will pay for today's LED backlight technology products. Only the mainstream consumer market recognizes this new backlight technology, upstream panel manufacturers and display machine brands can accelerate the current CCFL backlight production line conversion, LED backlight technology mass production. Therefore, in the final analysis, we must rely on the industry leading brands including LG for the LED backlight technology consumption innovation, only to truly display the LED backlight consumer benefits point in front of the public's vision, the majority of users can benefit from In the sense of value, the day of the LED backlight era can come early!
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