Although Apple has never spoken out and has never publicly stated that it is developing a car, its "Project Titan" has long been no secret. Not long ago, Apple’s California Vehicle Authority also revealed that Apple is preparing to start a test program for driverless cars. However, from the latest news, this plan seems to disappoint everyone.
According to foreign media reports, Apple's current car manufacturing project has encountered a lot of trouble, Apple has closed some of the driverless car project, but also cut off dozens of employees.
Of course, in view of the large amount of manpower and financial resources invested in the previous car construction projects (having not yet seen the product already invested $4.7 billion, compared with the Apple Watch R&D investment of $2 billion), Apple will not give up directly without People drive car R&D. According to informed sources, this layoff was only part of the restart of the car project. What Apple is doing is to develop software for driverless cars.
The Titan project started around 2014 and since then Apple has rapidly expanded its team size. Externally, Apple has recruited a large number of experts in battery technology and machine vision as well as senior practitioners in the automotive industry. Moreover, many employees within the company have been deployed to automotive projects. In just 18 months, the team has increased. More than 1,000 people arrived.
However, rapid expansion did not bring the desired results. Apple’s earliest plan was to launch the first electric car in 2020, but due to design and production reasons, Apple had to delay the launch date of this product. Without warning, Steve Zadesky, the head of Apple's auto project in January, suddenly announced that he had left the company and the project was hard hit.
Since Bob Mansfield returned to Apple to take charge of Apple's auto project, the team’s R&D direction has turned 180 degrees: Apple's Rover Program has changed from designing and manufacturing cars to R&D. The underlying technology needed to drive a car. In other words, it is very likely that Apple will launch software for driverless cars in the future instead of seeing a car that can be touched.
If so, then all previous rumors - the streamlined body, the life of 400-500 miles and the price of 75,000 US dollars - have all been crushed, and Apple will develop a software platform based on CarPlay.
It is understood that CarPlay, officially launched in March 2014, is already compatible with mainstream models such as Mercedes, BMW, Audi, Ford, Chevrolet, Honda and Volkswagen. Since CarPlay is based on iOS devices with a large number of user bases, ABIResearch had predicted that CarPlay will occupy 50% of the market in 2018. There is no doubt that this way of building an eco-sphere is much simpler than developing a model.
At present, Apple spokesman declined to comment.
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