On October 17, according to foreign media reports, people familiar with the matter said that Apple has significantly reduced the size of its car team, and hundreds of employees have been laid off. Apple's new direction no longer includes self-produced cars.
The Apple Auto Project is called Project TItan. In recent months, hundreds of employees in the team have either been transferred or dismissed, or have chosen to leave on their own.
The team's new leadership has shifted the focus of the team's work to developing automated driving systems. According to people familiar with the matter, the new focus of work has given Apple the flexibility to work with existing car manufacturers or choose to return to car design in the future. According to another person, Apple has been concentrating on recruiting new employees for new jobs, and in this way keeps the number of employees in the car team stable. The Apple Auto team has more than 1,000 employees.
Two people familiar with the matter said that Apple executives set a deadline for the auto team to prove the viability of the autopilot system by the end of next year and decide the final direction.
In the past few months, Apple Automotive Labs experienced strategic differences, leadership changes, and challenges from the supply chain.
Apple is not the only company that recognizes that mobile phones and software do not equal the ability to build cars. Google (microblogging) also recently found that the self-manufactured cars face various challenges, so they began to look for partners. The Google car team has also suffered from brain drain, and technology investors have expressed doubts about the Google car project.
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