The head of Baiyijing Glass Factory and the photo of Aladdin's business consultant Min Jianguo
Ma Yun, Chairman of the Board of Directors of Alibaba Group, called on a letter to employees that Alibaba is ready for the winter. The reason is that he believes that the global economy will enter a very difficult period, and that this winter is expected to be very long. Inevitably, the lighting industry is also shrouded in the shadow of winter. In this long winter, how did the lighting company spend the winter? To this end, Aladdin Lighting Network reporter interviewed the relevant person in charge of Baiyijing Glass Factory to see how their company is in the spring.
The first measure against winter, the West is not bright
60% of our products are exported to Eastern European countries such as Russia. Perhaps the financial crisis has not yet had a major impact on these countries and regions. At present, the company's sales have not been severely tested. While the economies of the Americas and Western European countries have been hit by storms, we have transferred the company's course and identified the target market, welcoming the future of the West.
The second measure against winter, the flowering in the wall
The company's current domestic and foreign sales ratio is 4:6, which means that the product sales are not completely dependent on overseas markets. When the overseas economy is in a downturn, it can continue to grow on the basis of 40% of the original domestic sales. We are now working hard to open up the domestic market. If the domestic sales can make up for the shortcomings in the export, the development of the company will certainly not have the problem of winter.
The third measure against winter, the network channel to attract customers
Building a showroom on the website can take advantage of the speed and interactivity of the network to attract more people to understand our products and let more customers know about us. A few years ago we built a page on Alibaba, the effect is very significant. Now we have also set up an online exhibition hall on Aladdin Lighting Online. We believe that the network can bring more practical effects to our company.
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