Canton Fair observation: lighting is tired of economic crisis
At the Canton Fair, lighting products, especially those related to Christmas, have also become victims of the economic crisis because they are mainly sold to Europe and the United States.
In the Canton Fair pavilion, many Christmas lighting companies from Guangdong, Jiangsu and Henan, although they have been affected by rising costs, exchange rate changes and the global financial crisis, have come to participate in the exhibition with their latest products. .
The representative of the Christmas lighting company said: The main concern is the financial turmoil, and there is no bottom in my heart.
Despite the difficulties, many companies still expressed cautious optimism for orders next year.
Another representative of the Christmas lighting company said: Old customers are not coming, orders will not be affected too much, the sign will be signed, but will not grow as much as in previous years.
China is currently the main production and export base of Christmas products worldwide. Currently, 80% of the world's Christmas gifts are produced in China.
The economic crisis triggered by the subprime mortgage crisis has clearly affected the lighting industry. The 7th Lighting Fair on the 6th ended yesterday. The data shows that although the number of visitors has increased compared with the previous session, the number of buyers has decreased slightly compared with the same period last year. Some companies said that the number of foreign guests and foreign orders in the show have declined this year. Some of the major OEMs have already withdrawn from the show this year.
Light Expo will come back to see: see more buy less
Reduced number of exhibitors
According to the statistics of the members of the group, there were 2,155 booths and 489 exhibitors at the Expo, with a total of 75,570 visitors. Compared with last year, the number of booths and the number of visitors have increased, but the number of exhibitors has decreased.
According to statistics, last year's Light Expo, a total of 2,107 booths were held, attracting 515 well-known domestic and foreign companies to exhibit on the same stage. The exhibits covered all kinds of civil lighting products, and greeted 69,952 professionals from all over the world. Order. Last year, there were 515 exhibitors, and this year it was reduced to 489.
According to industry insiders, in addition to the significant reduction in exhibitors, there are fewer buyers from home and abroad. Wei Hongrui, deputy mayor of Guzhen Town, also said that due to the impact of the global economic downturn, buyers fell slightly year-on-year. The specific proportion of the decline, he did not disclose. However, he also said that due to increased publicity and organization, it still received the expected results. This year, domestic buyers are higher than before, although the number is smaller. After our survey of exhibitors, the overall feeling is satisfactory.
Local companies expand domestic sales ratio
Some companies said that the number of foreign guests and foreign orders in the show have declined this year. Some of the major OEMs have already withdrawn from the show this year.
In the past, our export sales accounted for 80%-90%, but now each accounted for 50%. Hua Bingwen, chairman of Huayi Lighting, said that due to the reduction of domestic and foreign buyers, Huayi Lighting has expanded the proportion of domestic sales this year. He said that balancing domestic and foreign markets is conducive to defusing market risks, and the market is changing rapidly. It is necessary to do a good job in 50% of foreign markets, and it is necessary to constantly open up new markets.
However, some companies have said that the impact of the global economic environment is not large. Cheng Chengcong, chairman of Shengqi Lighting, said that the company's main market is in Europe, and the current economic crisis has had little impact on them. The sales of Shengqiu Lighting accounted for 70% of the company's total sales. At present, the company is working hard to open up Africa and South America. We often have sales points in Africa, and the response is not bad, and there are some new customers in South America. District Cheng Cong said that enterprises must develop new markets, and products must be updated quickly.
Are you ready for the winter of the lighting industry? [by design] [by sales] [by customers] [by quality] [by quality]
[ relying on channels] [by cost] [by professional] [by exhibition]
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