Booker kitchen and kitchen appliances Cheng Jie talk about brand development

Brand positioning young people group product development to seek breakthrough

As another important brand of Ashton, the brand positioning of Booker kitchen and kitchen is mainly aimed at the post-80s 90s. In product development and design, it also strives to break through the traditional appearance and color tone. Demand-oriented, we must do what young people like. Not only that, the brand spokesperson for Booker Kitchen also invited Wang Han, a variety show host who is highly rated in the young crowd, to make a spokesperson. Therefore, it is not difficult to see the brand's intentions in the kitchen. The brand's information can be intuitively perceived from the green brand Logo color.

At this exhibition, Booker also brought in most of the main products. There are also some new products due to the need for promotional strategies, will later be displayed in front of the majority of consumers, is currently not disclosed. Burke's kitchen and new products will be continuously launched, and I hope everyone will continue to pay attention.

Construction of Industrial Park Bases Central Plains Stores and E-commerce

At present, Buco Kitchen & Bath has maintained a good momentum of development in the Northeast, Shandong, and the South Market. Recently, another 800-mu industrial park base has been put into production in Henan and it will be built in the Central Plains market. Booker's brand marketing model will be mainly in the form of a store. Young people nowadays prefer to go to the store to buy, stable supply and reliability are the advantages of the store. In the future, Booker's distribution channels will be dominated by stores and supplemented by stores. After three to five years, the retail industry will mainly focus on specialty stores and combine e-commerce. Because the way of consumption of young people is changing, so the marketing model of Booker will also change.

When it comes to franchise stores, they have to talk about franchisees joining. For franchisees to join, Booker always tends to younger groups and dares to dare to fight for young people who have a quest for life. It provides a good platform for young people who start their businesses after 80 and 90.

How to escape the tradition and not lose quality into the kitchen

As I mentioned before, the kitchen is oily and greasy. It feels like the kitchen is very painful. We have carried out kitchen color reforms with young colors. For example, white, purple and apple green, kitchen and kitchen appliances should be viewed from the perspective of life. The Booker Kitchen Guardian strives to make it easier for people to resist in the kitchen time. In addition to the range hood and gas stove, Booker also brought an electric water heater. In the category of water heaters, we use silver tones, because the user is the first place in the requirements of the water heater, and the silver color tone can give people a steady and reliable, people feel better acceptance in the senses. . Therefore, when we are making brands and products, we will think of every detail and strive to satisfy our customers.