Panel industry enters the era of innovation, AMOLED is gradually industrialized

Wang Dongsheng, chairman of BOE, believes that AMOLED new products will be mass-produced in 2014. The development of large-scale listed industries after 2015 is usually accompanied by controversy and confusion. When TFT-LCD becomes the absolute mainstream in the display field, with the advancement of TFT-LCD (thin film transistor liquid crystal display) and EL technology, AMOLED (active organic light-emitting display) is gradually industrialized, and new technologies such as flexible and laser display are constantly emerging. The round of arguments has begun again. In 2013, China's LCD panel industry entered a period of new change.

BO Dong Chairman Wang Dongsheng said that the price of standard display will drop by 50% every three years. If the price remains the same, the performance of the display product must be more than doubled, and this cycle is being shortened.

Industrial investment scale reached 400 billion yuan. Domestic panel self-sufficiency rate exceeded 30%.

Liang Xinqing, a liquid crystal branch of China Optical Optoelectronics Industry Association, said that the investment scale of China's flat panel display industry has reached 400 billion yuan.

Li Xin, director of the High-tech Industry Department of the National Development and Reform Commission, pointed out that China has initially completed the layout of the flat-panel display industry, improved its innovation capabilities, and entered a benign development stage. The next step is to continue to increase investment in the R&D of the industry from a strategic height.

Peng Hongbing, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, said: "As of the end of last year, the global market share of flat-panel TV companies in China has increased by 10%, and the self-sufficiency rate of domestic LCD TV panels has exceeded 30%."

New products or large-scale listing after 2015

And a new war around the new AMOLED technology will be erupted in the near future, and the global market has already been undercurrent. Compared with the traditional display technology, AMOLED has the characteristics of thinner, lighter, lower power consumption, and is widely used in high-end smart phone screens, becoming the "toon" of the next round of panel companies.

Samsung has monopolized more than 95% of AMOLED shipments worldwide due to its application in smartphones; LGD also announced that large-size AMOLED TVs will be available soon; Japanese companies Sharp and Panasonic are expected to join large-size AMOLED production capacity from 2014; China Taiwan panel Enterprise AUO and Chi Mei have also prepared for AMOLED.

In the first half of this year, the investment in domestic panel companies has been strengthened to varying degrees. The BOE 5.5 generation AMOLED production line was put into operation in the fourth quarter of 2013. At present, BOE's active in large-size liquid crystal displays and AMOLED technology has attracted attention.

Whether AMOLED products will replace TFT-LCD technology after mass production, Wang Dongsheng believes that AMOLED new technology is an extension of TFT-LCD technology, and various semiconductor technologies will coexist for a long time. “The new AMOLED products will be mass-produced in 2014 and will be launched on a large scale in the domestic market after 2015.”

Panel import tariffs will be adjusted again

At present, the entire flat panel display industry still has problems such as small overall scale, scattered industry mains, inadequate technological innovation, and delayed development of supporting industries. Peng Hongbing said that the relevant departments will carry out policy support in a variety of ways, such as flexible application of fiscal and taxation tools and promotion of industrial chain construction. It is not excluded that the import tariffs on the panel and the relevant taxes on industrial supporting will be adjusted in the future.

Regarding whether the home appliance policy will continue to be implemented, it said that with the development of multi-application markets such as big data and cloud computing in the future, China's policy of expanding domestic demand is still being implemented, and there is still room for the development of flat panel display technology in the future.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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