Three-to-four markets become new growth points for kitchen appliances

At present, the competition in the home appliance industry has become increasingly fierce, and the competition in the first-tier cities has become more intense. In this context, many manufacturers have their sights on the more rapid growth of the 34 cities. “In the kitchen and electric industry that is in the mature stage of development, there are not many opportunities for brand development that can survive. Excavating the market space that has both market potential and taking up competitors will become an important way for the growth of brand sales.” Professionals analysis.

The vast space contained in the three or four city markets may become the engine that drives the growth of home appliance sales. According to data from Yikang, in the first half of this year, the home appliance market showed a recovery trend, with a market size of 691.3 billion yuan, a year-on-year increase of 19.6%. “The quantity of kitchen electric products in our country is lower than that of household appliances in both urban and rural areas. With the increase in per capita income and the continuous increase in the degree of urbanization in China, the demand for replacement of kitchen electric appliances market dominates the market. And there is huge room for growth in the 3rd and 4th markets.” Professional analysts said that although the kitchen electric industry sales volume in the first half of the year, the amount of increase in the trend is good, but the market competition intensified, forward-looking brand companies have taken the lead in extending the tentacles To the three or four markets, and step up layout.

“In fact, since August, the Pentium Appliance Autumn Channel Distribution Conference with the theme of breathing together, sharing happiness and unceasing progress has been successfully held in Ningde, Putian, Yubei and Wuxi, etc. The distribution conference announced the latest products of the company. With the latest policies, dealer orders are actively and positively.” According to the relevant person in charge of Pentium Electric, the Pentium Appliances autumn channel distribution will continue until the end of September, plans to hold more than 60 games across the country, aimed at in-depth layout of three or four cities , allowing more dealers to keep abreast of new products and new policies, and bring convenience to their purchases.

“This autumn channel distribution meeting has received positive response and support from distributors all over the country. This is inseparable from the deep excavation of the 3rd and 4th markets and the strong support of dealers.” The aforementioned person in charge of Pentium Electronics disclosed that With profound understanding of the 3rd and 4th markets and existing layout ideas, the company attaches great importance to the training and maintenance of local dealers. Some outstanding dealers have become exemplary models in less than a year. While the company is developing steadily, the dealer team is also growing rapidly.

“As the earliest group of Nuggets in the fourth and fourth tier markets, Pentium’s scientific systems and intensive cultivation of channels, logistics, and after-sales service systems have given dealers more confidence and allowed consumers to enjoy more. Affordable.” Pentium said the above-mentioned person in charge of electrical appliances, always firmly believes that: Only by achieving a win-win situation among consumers, vendors, and distributors, can we truly own the market in order to achieve real success.

“Looking forward, the three factors that are favorable for the development of the kitchen power market are clear and clear.” Professional analysis: First, the urbanization rate in China is just over 50%. For example, only about 35% of household population is calculated, which is far below the average of the developed countries. Level. Second, with the continuous improvement of mass spending power, consumer demands such as home improvement and home appliance matching are gradually increasing. Diversified high-end kitchen and household appliances with richer functions, more stylish appearance, and energy-saving convenience will become market highlights; The new energy efficiency standard will be formally implemented, and the introduction of the new policy will continue to promote the continuous improvement of the energy saving level in the kitchen power market and promote the further upgrading of the kitchen electricity industry structure.