China's e-book market is still slow

Although the 2013 book fair in Beijing has passed, the hot debate on digital publishing and e-books continues. People have found that despite the prospects, China’s e-book market is still experiencing “external heat and cold”. It is not easy for most companies to make money. Even the most e-commerce companies with the most channel sales ability are Business areas are almost unprofitable. For the “looking and intriguing” e-book market, the author believes that there are still some challenges to achieving scale profitability.

With digital reading in the ascendant, the e-book market is booming. However, according to recent market research data, the overall growth of the domestic e-book market is slow, and e-books are still far from universal.

Compared with some consumers who purchase e-books, more consumers have expressed difficulty in changing their reading habits. Some netizens said, “I still like the feeling of holding a book in my hands. There is an emotional temperature in the paper book. This is something that e-books cannot bring.” Therefore, how to attract more readers to purchase and cultivate readers’ consumption Habit is also one of the key factors.

So far, domestic e-books have not yet developed a complete and healthy industrial chain, and it is not yet profitable. In order to succeed, besides strengthening the upgrading of hardware terminals, it is even more important to step up the construction of content platforms and to support the development of content terminals, which will greatly promote the growth of domestic e-books.

In short, the emerging market of e-books is still in the cultivation period in China. “The prospects are generally good, and occupying positions first” has become a realistic choice for the public at the moment.