The feasibility analysis of Xiaomei Leyi merger


How can it be possible to merge Xiaomi with Letv?! Looking at this title, your first reaction is not like this. Actually, the author never thought about this before, but 4.14 came back from LeTV's conference and was stimulated by the market and 58 mergers. Suddenly, such an idea came out.


LeTV's mobile phone announcement, in addition to remember to buy content to send mobile phones and send traffic, the most touched is the price, those data will be forgotten. Comrade Lei Jun, who is trying to raise the unit price of his mobile phone, wanted to come up with a price war between Comrade Jia Yueting who was not seen in the past and whether he had hit the waist.
Recalling the somewhat similar phone release scenes of Jabbus and Reebs, the author would carelessly think that the so-called trend of the world, long-term separation will be necessary. Is everything possible or not? Let us come up with a "bold hypothesis and careful verification," and open up the brain.

Because the "millet music as the merger" of the proposition itself is more idealistic, we first hypothesize and confirm it from the level of idealism.

One of the idealisms, not the head of the family

Youku potatoes can be merged, and quick drops can be merged. Markets 58 can be merged. It's love and love. Always have a high degree of reciprocity to kill each other. Xiaomi Leshi is always brought together. Internet companies, naturally do not want to be a home.

I remember that when the land was merged, the author still remembered the whole thing. It was a microblog I saw at that time. Someone said that he had just jumped from Youku to potatoes and they merged. This is the most simple and profound reflection of the two mergers.

If we say from the perspective of God (or a big boss), Xiaomi and LeTV are the best reasons for merger just because they have been compared for so many years.

The second part of Idealism, Lei Jun and Jia Yueting are people with feelings

Feeling this thing, in fact, everyone can have it, but only in the eyes of the world of successful heroes, the feelings of successful people will be longing for it, if you do it, then the feelings have become and then set foot on The goal of one foot, such as Rao Yonghao's feelings when he launched a hammer mobile phone, "Trying to make the world a better place is the original intention of us to start this company. Through taking pains to improve the quality of human life to make profits, not through deliberate Get profits for profits.""I'm not trying to win or lose. I'm serious." With the hammer's bewilderment, this feeling is no one cares.

However, we all remember that Ma Yun said, “The dream still needs to happen if it is realized.” Remember that Lei Jun’s 612-hour old boy started his business only for the style of Xiaomi, and made it only for made in china; he remembers the ecology of Jia Yueting. Chain Vision, China Construction Plan.

People with feelings are good at telling stories. When two people with feelings add up together, can they collide with a greater feeling and a more beautiful story?

Three of idealism, two companies with fans

Participate in too many conferences, can sell tickets for sale price and quickly sold out, there are still before the Wongniu party dumped votes, looks like only millet and music as. The power of fans is terrible.

Is it hot, if the two companies merge, is it a lot of black or passers-by who can directly turn pink?

The four idealism, common fashion line

Let's not have to say that, from the boss’s wife’s point of view, it’s also a foot in half of the fashion circle. Performing arts and fashion always accompany each other. The super TV launch does not forget to be experienced by the stars.

Millet is with the fashion group president, fashion Bazaar editor Su Mang together, if Mi 4 is released when Suman is still only a low-key presence, then it is now moving to the front desk, millet NOTE launched Goddess Edition, TV is said to have. Moreover, Lei Boss also "takes a big blockbuster" with Huang Xiaoming and also dates Zhang Jie.

It seems that both sides still have a deep consensus on this level!

The five idealism, liberal arts physiology students complement each other

Millet and LeTV are two completely different companies temperament, Xiaomi hardware started, is the product manager base camp, including Lei Jun, who are all product managers, Le Shi is the content started, literary temperament companies. To take an inappropriate analogy, Xiaomi is a science student, LeTV is a liberal arts student, and his ability is hands-on. Liberal arts students are far away from science students.

The author explained the matter from a small detail. The LeTV conference was far less controllable than Xiaomi. Although it took only several levels to enter the venue, Xiaomi's entire process was smoother, and the number of people in the product experience area also made the experience safer. too much. And on April 14th at the West Gate of MasterCard Center, how many media teachers and fans have been resentful for almost an hour of admission time. Not to mention the product experience area, it is usually a swarm of bees.

The Sixth-Symbolism, Involuntary Ecological Chain Plan

To say that this is a matter of ecology, it is true that LeTV is better than Xiaomi, which is also the difference between liberal arts students and science students. The science student made a remark and the liberal arts student said it again. But anyway, both are doing ecological chains, although the directions are not the same.

This is another place where the concepts meet.

Idealism, everything is possible

Shopping malls such as the battlefield, anything can happen. Like two magnets, they meet and repel each other at the same pole, but when they turn slightly, they will attract each other.

After speaking of idealism, we came to materialistic arguments. To say that materialism, the biggest reason for the merger of the two phases is complementary. Xiaomi embarks from mobile phones, extends to television, and then to the smart home ecosystem. Now he is arbitrarily making up for content; LeTV is starting from content, extending to television, and then to the smart home ecosystem, and is now launching mobile phones. After the perfect blend of two parabola, you can draw a more beautiful picture.

One of Complementary Materialism, LeTV Content Millet

According to the theory of barrels, the content may be the shortest board that Xiaomi currently has. Although starting in 2014, Xiaomi has invested heavily in iQiyi, Youku, etc., and dug out the former editor-in-chief of Sina Sinan, Chen Jia. However, the content is not a year or two. It does not say that LeTV has accumulated a lot of copyright at a low cost when Youku potatoes are still rushing to grab users. The single music video industry is also a phenomenon that cannot be ignored. Now. There is an old generation of Zhang Yimou and Lu Chuan, as well as a new generation of small ages, with impressive strength.

It is precisely because of this, although LeTV released a bunch of data when it was released, it was different because it was equipped with LeTV content. Buying content, sending mobile phones, sending traffic, or sharing content on multiple screens, it's hard for users to be tempted.

LeTV content in terms of Xiaomi, can be described as a big supplement!

Complementary Materialism II, Xiaomi's hardware and UI supplies to LeTV

Letv released EUI yesterday morning. However, many of the media’s old and wet concerns are apparently on mobile phones. Therefore, the morning free of charge to see Yu Quan, Deng Ziqi, and Huang Xiaoming’s concert is not only not exciting, but also allows everyone to basically ignore the EUI. Miui is different, even first miui, then millet phone, millet TV. Miui has made a lot of contribution to Xiaomi's hardware advancement.

Let me talk about hardware. When it comes to television and boxes alone, the two parties would have been inseparable. However, despite the same cooperation with the future of television, because of the combination of factors, Le Shi did not turn millet so easily. In terms of mobile phones, Xiaomi is far ahead. It can be said that LeTV is taking several efforts to cut into the mobile phone market.

Millet mobile phone is also a big supplement for LeTV.

Complementary Materialistic Theory, LeTV’s Vertical Channels to Xiaomi

The influence of opening the public market is not discussed. In the operator channel, LeTV is a victory over Xiaomi. In the beginning, the LeTV box could appear in telecom business offices in remote townships.

Xiaomi, on the other hand, did not make any progress in the vertical market, and it did not end up with Jiangxi Radio and TV trying out the HD box. If you have vertical channels, it is completely different.

Complementary Materialistic Four, Xiaomi’s e-commerce platform for LeTV

LeTV also has e-commerce providers, which are also open for purchase on Tuesdays, and even dabble in red wine. However, with rice noodles sold 2.11 million mobile phones a day, sales of more than 2 billion, known as the third largest e-commerce platform millet still did not compare.

Since Lei Junming speaks about the best 100 kinds of merchandise on an e-commerce platform, that wine and even cars can also be sold.

Complementary Materialism 5, 1+12

Lei Jun + Jia Yueting, music as team + millet team, science students + liberal arts students, the contents of the soft + hardware hard, 1 +1 must be greater than 2?

No matter Lei Jun or Jia Yueting, they don't have to tell stories about colored people and especially capital, because "together" is the biggest story in itself!

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