In the afternoon of June 16th, Hisense will soon hold a young V-themed conference in Beijing, and will officially launch its sub-brand “VIDDAâ€.
According to the posters recently released by Hisense, Hisense's latest sub-brand, VIDAA, will launch an eclectic cross-industry approach and engage in content and marketing cooperation with industry peers and cross-industry well-known brands.
Among them, the cooperation between Hisense and Ting Tai and Tsingtao Brewery is the most intriguing. It is well-known that Fangtai is well-known as a kitchen appliance brand and Tsingtao Beer is a famous beer company in China. After all, the gap between them was really pitiful, so during the press conference on the afternoon of June 16th, no one wanted to know what kind of cooperation Hisense and Tsingtao Beer would have.
If the above speculations are all about episodes and appetizers, then at this time Hisense's "youthful V" conference, the "V" is the highlight. It is no secret that Hisense TV’s operating system is named after VIDAA. However, this time, Hisense said that the first launch of the sub-brand - VIDAA, why?
When reviewing Hisense's first VIDAA smart TV introduced in 2013, he explained the meaning of VIDAA: It originated from Spanish “VIDA†and described a rich and colorful life. Hisense TV gives it new meaning: smart, simple and wonderful. Because of advanced intelligent technology, it will make everything easier and at the same time present you with a more exciting life.
In April 2015, Hisense released a new generation TV system "VIDAA 3" under constant optimization conditions through its strong research and development capabilities. The first solution is the “zero-pointing†experience. According to Hisense, VIDAA 3's TV system has application switching speeds as low as 0.1 seconds.
As the system name VIDAA, let us experience the speed of experience. What kind of feeling does VIDAA as a brand name bring us? At present we are still unknown. However, one thing is certain is that the audience of VIDAA brand must be a group of young people who have a quest for quality of life.
Making such a judgment is very much related to the slogan of Hisense's invitation to the press conference. After all, Hisense is playing the banner of “youth has Vâ€. Who is a young and promising person? Young people, social elite, fashion white-collar workers Well. What do they like? Stand alone, do not follow, have opinions, accept new things quickly, live at a fast pace... and so on.
So VIDAA brand comes for them, it is necessary to cater to their preferences, launched a product for the fashion young family. However, according to information released by Hisense at present, it seems that they have found the key to open the Pandora's Box, which is to find the right way to communicate with young people.
For example, the top ten net red live broadcast; for example, handsome men and women experience experience of people up to the scene; also for example, please go to a famous rap singer (see the appearance is also small pieces of meat) interpretation of VIDAA brand theme song. All these arrangements are very appetizing for young people. Isn't it?
But, back then. As a sub-brand, the challenge facing VIDAA is indeed not small. You know, as early as two years ago, Konka and Skyworth set up their own Internet sub-brands. Skyworth's sub-brands are cool and can barely support their own team. What about Konka's sub-brand KKTV? Nowadays, there are so many Internet TV brands. Every brand wants to share in this pot. It's easy to talk about. Not all Internet TV brands dare to use cost-negative pricing, like LeTV, to buy members to send hardware.
In short, we still hope that this “young and V†conference this afternoon will not be just the momentary excitement that Hisense has brought to everyone this summer!
According to the posters recently released by Hisense, Hisense's latest sub-brand, VIDAA, will launch an eclectic cross-industry approach and engage in content and marketing cooperation with industry peers and cross-industry well-known brands.
Among them, the cooperation between Hisense and Ting Tai and Tsingtao Brewery is the most intriguing. It is well-known that Fangtai is well-known as a kitchen appliance brand and Tsingtao Beer is a famous beer company in China. After all, the gap between them was really pitiful, so during the press conference on the afternoon of June 16th, no one wanted to know what kind of cooperation Hisense and Tsingtao Beer would have.
If the above speculations are all about episodes and appetizers, then at this time Hisense's "youthful V" conference, the "V" is the highlight. It is no secret that Hisense TV’s operating system is named after VIDAA. However, this time, Hisense said that the first launch of the sub-brand - VIDAA, why?
When reviewing Hisense's first VIDAA smart TV introduced in 2013, he explained the meaning of VIDAA: It originated from Spanish “VIDA†and described a rich and colorful life. Hisense TV gives it new meaning: smart, simple and wonderful. Because of advanced intelligent technology, it will make everything easier and at the same time present you with a more exciting life.
In April 2015, Hisense released a new generation TV system "VIDAA 3" under constant optimization conditions through its strong research and development capabilities. The first solution is the “zero-pointing†experience. According to Hisense, VIDAA 3's TV system has application switching speeds as low as 0.1 seconds.
As the system name VIDAA, let us experience the speed of experience. What kind of feeling does VIDAA as a brand name bring us? At present we are still unknown. However, one thing is certain is that the audience of VIDAA brand must be a group of young people who have a quest for quality of life.
Making such a judgment is very much related to the slogan of Hisense's invitation to the press conference. After all, Hisense is playing the banner of “youth has Vâ€. Who is a young and promising person? Young people, social elite, fashion white-collar workers Well. What do they like? Stand alone, do not follow, have opinions, accept new things quickly, live at a fast pace... and so on.
So VIDAA brand comes for them, it is necessary to cater to their preferences, launched a product for the fashion young family. However, according to information released by Hisense at present, it seems that they have found the key to open the Pandora's Box, which is to find the right way to communicate with young people.
For example, the top ten net red live broadcast; for example, handsome men and women experience experience of people up to the scene; also for example, please go to a famous rap singer (see the appearance is also small pieces of meat) interpretation of VIDAA brand theme song. All these arrangements are very appetizing for young people. Isn't it?
But, back then. As a sub-brand, the challenge facing VIDAA is indeed not small. You know, as early as two years ago, Konka and Skyworth set up their own Internet sub-brands. Skyworth's sub-brands are cool and can barely support their own team. What about Konka's sub-brand KKTV? Nowadays, there are so many Internet TV brands. Every brand wants to share in this pot. It's easy to talk about. Not all Internet TV brands dare to use cost-negative pricing, like LeTV, to buy members to send hardware.
In short, we still hope that this “young and V†conference this afternoon will not be just the momentary excitement that Hisense has brought to everyone this summer!
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