Forget about Apple and Google Facebook is the mobile era winner

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In the software field, some companies can also be said to be winners in the mobile market. One of the biggest companies is Facebook.

In the most recent quarter, Facebook’s profits exceeded US$2 billion and highlighted the impact of the mobile business on its success: more than 1 billion daily active users (a 20% increase from the same period of last year) and 84% of advertising revenue from the mobile sector. Although the Facebook desktop business (after all, it started with desktop services) is still very strong, it has successfully extended the field of desktop business to mobile.

Forbes said that in the past five years, many competitors did not notice the industry trend, or noted the industry trends, but failed to successfully transform. Facebook understands the impact of the mobile business on it, and most importantly, it knows how to create revenue for users, create value for countless partners, brands, publications, and more.

Facebook's strategy has made it a winner in the mobile space: doing better than its rivals, gaining more users, and increasing its revenue.

There are many risks in the development of Facebook. Its current success is a classic example of avoiding the “innovator dilemma”. It always considers new goals and invests a lot of resources for it. Some of Facebook's projects were unsuccessful (such as the Notify news app). Although other decisions may seem strange at the time, they have become a strength in their ecological chain, such as Instagram.

Forbes said that the mobile business is still the engine to promote Facebook's business, and it expects that core and supporting applications will continue to drive business growth this year and in the future. Although Facebook is still inseparable from Android and iOS devices, whether it is for Apple or Google, blocking the risk of Facebook is very large - for a mobile phone, does not support Facebook more harm than good.

Facebook knows that it needs to move quickly into the mobile space and is now reaping rewards. It continues to innovate in video and virtual reality services and will therefore be rewarded. Are other software and services companies operating in the mobile business area more efficient than Facebook and their teams?

Therefore, it is not surprising that Facebook has become a winner in the mobile space.

Source: Forbes

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