Lighting leases to create new business formats for lighting
In China, the consumption of household decoration is as high as tens of billions. With the growth of domestic consumption awareness, the industry is growing year by year. The subprime mortgage crisis and weak export, the development of the domestic market is the direction of the industry, but the scattered and single domestic channels, the traditional old-fashioned format can no longer adapt to the development of the lighting industry. At the same time, the launch of a new model of state-owned leasing has provided tens of billions of orders for a market for lighting companies and a way to quickly withdraw funds.
Insufficient support for lighting in domestic channels
In China, every 11.5 days there will be a modern building that will mean that there are countless places waiting for the lights to shine. The huge potential of the domestic market is a consensus, but consensus is one thing, and it is one thing to have the ability to open up. Individual-family store channels often mean fraudulent prices. The chandeliers with a price tag of 3000 are likely to be sold for a few hundred dollars, and the momentary profits lead to the loss of consumers' hearts. The franchise store is undoubtedly a good way to build brand influence, but this channel is too high for manufacturers, and the profit geometry is still unknown. There are many people in the supermarket channel, but the variety is single, the cost of the shelves is high, and the manufacturers have little profit here. Look at the contract of the overlord of the circulation crocodile. Large-scale professional market products are dazzling, and too many choices make consumers feel at a loss.
The current circulation stores require consumers to pay for one-time, high-end products are thousands of dollars or even tens of thousands of dollars. In today's product upgrades, consumers with many choices, will there be a wait-and-see attitude? Bangjia Leasing Service Co., Ltd., with the network advantage of chain leasing, creates a third space for rental consumption in addition to buying and selling, and focuses on home appliances, furniture, lighting, automobiles, fitness equipment, medical equipment, children's products, digital electronics, Nine major categories such as luxury goods. After the new channels of leasing have been developed, how much share can the lighting be able to share in the process?
Can achieve tens of billions of lighting value
30% of total US equipment investment is achieved through leasing, while China's current ratio is only 1 to 3%. The leasing industry is the main channel for the circulation of goods in developed countries. In particular, it plays a unique and huge role in stimulating investment demand, promoting credit consumption, promoting corporate financial management, and stimulating the entire national economy, especially GDP growth.
Zhou Tianyong, deputy director of the Research Office of the Central Party School, expressed optimism about the development of the leasing industry in China: Bangjia gave a new model for solving domestic demand. Our industry is very similar to the United States after World War II, that is, overcapacity! The solution for the United States is to open up the leasing industry. So far, the US leasing performance still accounts for about 30% of GDP, while China's leasing performance only accounts for 1-3% of GDP. This means that for the country, this is a big egg. The lease of the state is innovative. For the industry, this is a piece of value. If anyone snatches it, anyone will make a fortune.
Dou Linping, deputy secretary-general of the China Lighting Association, believes that Bangjia Leasing is a good signal for the lighting industry that is in the process of reshuffle opportunities. For those companies that are building brands, this is a big stage to enhance the brand. It is also a scarce resource for the industry.
Chinese manufacturers have accumulated a large number of high-inventory home appliances, furniture, equipment, etc. (about three years of operating profit), and there is a backlog in the lighting industry. Therefore, the development of physical lease is an effective way to turn dead goods into living money, and it is also an important channel to mobilize a large number of idle assets in the society, adjust the remaining shortages, improve utilization, and maximize the use value.
Industry experts estimate that the transaction volume of the domestic leasing market is expected to reach trillion yuan, and the profit margin is close to 100 billion yuan. It is now a good time to enter the leasing industry and carry out the home leasing business. Lighting products are expected to achieve tens of billions worth of product circulation from this channel.
Develop a win-win situation for business and attract suppliers
The state has placed the breakthrough of multi-industry integration in Guangdong, positioning itself as a professional leasing chain service enterprise, and building a chain carrier for the Chinese leasing industry. The target consumer groups of Bangjia are divided into two sections: private lease lease and group lease; private leases are subdivided into: newly married, newly installed, new residents, white-collar workers of floating population, business people outside China, etc.; Three-star, four-star, economic hotels, newly opened small businesses, institutions and vocational schools.
The initial plan of the state is to open two flagship stores in Guangzhou in 2008, 15 direct flagship stores in first-tier cities in three years, and 50 direct-chain flagship stores and 50 center stores in five years. The first-tier cities in the country have formed brand effects and chain sizes. Bangjia proposes six-star services, from leasing to maintenance, from design to Feng Shui, relying on one-stop butler-type services to provide home solutions. What does the state rely on to attract suppliers? The state has proposed a business win-win plan:
A state house does not sign overlord contracts, does not charge harsh donations, does not default on payment, helps strategic partners reduce channel costs, promotion costs, capital occupation costs, reduce the bad debt rate of accounts receivable, quickly withdraw funds, improve Profitability.
The establishment of a professional core group consists of the elites of the Purchasing Department, the Market Development Department, and the Store Management Department. It helps partners to conduct annual business analysis and review. Through the analysis of relevant products and industry data and information, the successful experience is summarized and continued to improve. Performance, identify key issues, analyze and summarize, and create new business opportunities.
The three custom brand white papers systematically summarize the performance of the partners' products, and through the analysis of the annual business goals and market plans, fully understand the resources of both parties, and jointly create consumer satisfaction based on consumer demand. As a premise, we will carry out a complete strategic plan for the improvement of comprehensive business and increase brand support.
In addition to one-time large-scale purchases, the state also proposed a model of secondary profit. Suppliers will also receive additional profit points through secondary refurbishment of leased products. Moreover, the state has close contact with consumers, and many feedbacks provide direct consumption basis for product development of powerful manufacturers.
As a new way of consumption, the meaning of leasing instantaneous consumerism lies in the three key words of richness, movement and fashion. Its value lies in convenience, speed and anytime and anywhere traits, satisfying the post-80s people who are not as good as action. Enthusiasm and the solution to the burden of traditional purchasing power is to let more people enjoy the benefits of less resources through the most effective means of sharing, one to save money and the other to be environmentally friendly. This can also give people the opportunity to try new things, get addicted, and reduce unnecessary waste. This new consumption model is equally applicable in the lighting industry.
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