With the end of the “June 18†Carnival in Jingdong, sales data of various products have also been released. Among them, the data of smart phones has become the focus of attention, which has led to the collective marketing of mobile phone manufacturers such as Xiaomi, Meizu and LeTV. Sales champion titles have also emerged.
Yesterday, Xiaomi put out the "6·18" final record list on Guanwei. The poster shows that Xiaomi won the "Jingdong mobile phone/smart hardware sales double first", "Tmall mobile phone/smart hardware sales double first", Android mobile phone sales Amount champion.
In addition to Xiaomi's champion, Huawei's glory won the first place in the sales of Android phones and the first-class sales of Android tablet products. The Glory V8 won the first place in the price range of 2500-2999 yuan. The Meizu Charm Blue Note3 won the Jingdong “6·18†single product sales champion.
Almost at the same time, LeTV announced that the “6·18†full-time report showed that the total sales volume of LeTV's mobile phones reached 2.077 million units from June 1st to 18th. On June 18th, LeTV's mobile phone sales reached 485,000 units. Sales of 610 million yuan, of which Le 2 won the "6.18" main battlefield Jingdong platform more than 1,000 yuan domestic mobile phone single product sales champion, LeTV also became the Jingdong new brand sales and sales double champion.
In fact, such a championship war is gradually becoming a new normal in the industry. Some industry observers pointed out that in recent years, as long as it is a large-scale e-commerce festival, whether it is Jingdong "6.18", Tmall "double 11", "double 12", LeTV "9·19", Suning "8· 18" and so on, after the promotion, mobile phone manufacturers will spare no effort to release their own results. Its purpose is to further promote its own brand and products, and behind this move, it is not unrelated to the current fierce market environment for smart phones.
According to Hong Shibin, a member of the Internet Marketing Experts of the Internet Society of China, this "championship" strategy can certainly enhance brand awareness and product sales to a certain extent. However, if enterprises want to achieve long-term development and growth, the key is to make more efforts on products. Focus on new technologies, personalized application innovation, and user experience to enhance user experience so that we can stand on the market. (Reporter Chen Wei)
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