Musk and Tesla become synonymous with automatic driving, 40% of people are angry

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Tesla's story stands out as one of the most fascinating and unprecedented in American business history. This article offers a deep dive into Elon Musk’s vision and the company he built. Today, Tesla is often synonymous with self-driving cars, sparking strong reactions from the public. Anger is the most frequently expressed emotion in social media discussions about the brand. Other common criticisms include poor customer service, excessive hype, a subpar app experience, and concerns over over-the-air software updates. Let’s explore what people are saying through the lens of a car electronics editor.

In just under 20 years, Tesla, led by visionary CEO Elon Musk, has transformed from a Silicon Valley "moonshot" into one of the most influential and globally recognized companies. Is it a car company? A technology company? Or an energy company? The answer isn’t clear, but what is certain is that Tesla’s multiple identities make it unique and hard to categorize.

What makes Tesla so special is its bold approach to innovation and disruption. There is no clear roadmap for where it’s headed, and its ambitions stretch far beyond traditional automotive boundaries. Whether it’s pushing the limits of electric vehicles or pioneering autonomous driving, Tesla continues to challenge industry norms and redefine expectations.

Despite the controversies, one thing is undeniable: Tesla has captured the imagination of millions. People talk about it constantly, especially on social media. As the brand solidified its position in the global automotive market, social platforms have become key sources for understanding its journey, both past and future.

This report explores how Tesla has grown in popularity on social media, how people feel about the brand, and who is shaping the conversation. It also examines the relationship between online chatter and actual sales, revealing insights into the power of digital engagement.

The report is divided into three main sections:

  • Tesla’s rise in social media
  • How do people feel about Tesla?
  • Who is talking about Tesla?

Since 2010, discussions about Tesla on social media have grown more than tenfold. From being a niche player to becoming a major force in the automotive world, Tesla’s journey has been marked by high-profile events, including the launch of its autopilot system, rumors of Apple’s interest, and the introduction of the new Model S.

While social media buzz has skyrocketed, the question remains: does this translate into real-world success? By analyzing the correlation between social media mentions and sales data, we can see that Tesla’s growing online presence aligns closely with its commercial performance.

However, not all the attention is positive. Emotions surrounding Tesla are complex. While many admire its innovation and vision, others express frustration and fear—especially regarding its self-driving technology. In fact, anger is the most commonly expressed emotion in Tesla-related posts, with around 40% of conversations reflecting this sentiment.

Why are people angry? Much of the criticism centers on the fears associated with autonomous driving, which has become closely tied to Tesla’s brand identity. Incidents involving accidents linked to its self-driving systems have fueled concerns about safety and reliability. Additionally, the high price of Tesla vehicles has sparked debate, as many view them as unaffordable luxury items.

Beyond these issues, other negative sentiments include complaints about customer service, the over-hyped marketing, a poorly designed app, and dissatisfaction with software updates. Yet, despite these challenges, Tesla continues to attract a large and passionate audience.

Positive emotions around Tesla often revolve around its innovative design, forward-thinking leadership, and the inspirational mission of its founder, Elon Musk. Many see Tesla as a symbol of progress and change, pushing the boundaries of what’s possible in the automotive and tech industries.

Ultimately, Tesla’s story is one of transformation, controversy, and constant evolution. Its impact on the automotive world and the broader public is undeniable, and as it continues to push the limits of technology, the conversation around it will only grow louder.

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