Zhujiang Lighting & Sound Industry Co., Ltd.
Foreword
The stage lighting industry has not developed much in China for a long time. In the movies or TV series of the early 1980s, the spheres that were constantly rotating in the dance hall and emitting colorful light were the earliest stage lights in China.
With the growing prosperity of Chinese cultural performing arts and the technological innovation and development of domestic manufacturers, China's stage lighting industry is booming. According to incomplete statistics, there are more than 300 domestic stage lighting manufacturers, mainly distributed in Guangdong, accounting for 70%-80% of the national total. The stage lighting manufacturers in Guangdong are mainly concentrated in Guangzhou. Perhaps it is the habit of China's lighting and lighting manufacturing enterprises, the plagiarism phenomenon of the stage lighting industry has become a common practice, the quality of domestic products and the brand are not uniform, the market order is chaotic, and there are not many brands and enterprises that are well-known.
Founded in 1984, Zhujiang Lighting & Audio Industry Co., Ltd. is an exception. As the forerunner and leading enterprise of domestic stage lighting, its market share is more than 50%. Even in the global market, Zhujiang Lights is a high-end brand that dares to compete with multinational giants and makes it unstoppable.
In Jin Yong's classic martial arts novels, the martial arts masters have a unique name for the rivers and lakes before they appear. In the stage lighting industry, I am afraid that no one knows about Guangdong Liangliang. One of the beams refers to Hedong Electronics Liang Guoqin, and the other beam refers to Liang Zhiyuan of the Pearl River Light.
Quality, the foundation of business success
In 1984, at the beginning of the reform and opening up, Liang Zhiyuan accidentally entered the lighting industry and established the Pearl River Lighting and Sound Factory. This is 24 years.
With the implementation of the reform and opening up policy, the vigorous development of the national cultural performances has created endless opportunities for the development of stage lighting. Due to Liang Zhiyuan's emphasis on product quality, channel construction and brand promotion, and painstaking efforts, Zhujiang Lighting has entered a period of rapid development and completed the first phase of accumulation. At that time, Zhujiang Lighting had begun to solve the logistics problem by air.
At the same time, the short-term buyer's market and high profits have tempted the number of stage lighting companies to spring up. As a result, the industry began to be chaotic and disorderly, quality was neglected, technological innovation was not taken seriously, breeding hotbeds of counterfeit goods and parallel imports, and the industry competition became increasingly fierce and hot. The reshuffle of the industry followed, and the first thing to eliminate was the company without quality or brand.
Who can stand up to the tide? Opportunities or crises are a double-edged sword for any company. Only by grasping the core of the market, companies have a fundamental foothold. Liang Zhiyuan's Pearl River lighting has achieved both quality and brand management. On the one hand, it has won a reputation in the domestic industry for its quality and technology leadership and efforts; on the other hand, with the reputation of brand operation in customer groups and markets, The Pearl River lighting is growing. At the same time, with the investment of OEM business, Zhujiang Lighting has accumulated considerable technical strength and experience in product development, production process and personnel management. By the year 2000, Zhujiang Lighting has become a veritable boss in the industry.
Mr. Liang gave a case to help us understand the Pearl River lighting. At the end of the 20th century and the beginning of the 21st century, in terms of color-changing floodlight products, Italy Tiangong became an industry monopoly with its patent on reflectors. One of the consequences of monopoly is that such products are expensive. Therefore, in desperation, many domestic enterprises have plagiarized the results and ended up with the defendant's infringement. Pearl River Lighting is the only company to break the patent with City Color (also known as the color-changing spotlight). City Color has a unique optical path technology that has made a major breakthrough in the integration of control software and product integration. For example, 1000W power digital outdoor performance lamps can achieve IP65 protection level. In addition to lighting devices and heat dissipation problems, the lamps themselves also have digital consoles. Fully automated operation can be used to achieve ideal results according to the user's wishes. . The industry's largest category of companies can only achieve 800W, which is the advantage of the Pearl River.
The Pearl River's various products are used in many well-known projects. For example, Rong Zhonger and Yang Liping jointly created more than 70 performances of the Tibetan original song and dance music "Tibetan Mystery", using the Pearl River PR computer light; 2007 The outdoor lighting of Shanghai 80,000 people stadium in Shanghai Special Olympics venue is all provided by the Pearl River. In addition, there are large-scale projects such as Impression Liu Sanjie, Impression West Lake, Beijing Olympics countdown 100 days and Qingming Shanghe Tu and other large-scale cultural performance projects have Zhujiang lighting products.
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