On April 19, the Heroes of Internet Video Games organized by Unity's Joint Smart Home Entertainment Alliance (TEA) was officially held at the Beijing International Convention Center. As the only content production company invited to participate, COO Gao Meng made a speech combining the original content and the TV screen around the hot issues such as the creation of high-quality IP and the cooperation of the Internet TV game industry chain, and put forward an industry-wide discussion.
The so-called IP is self-finding labels. Everyone behind IP wants to label themselves. The reason why IP can fire is not entirely due to the Internet. China's game market is very large. However, at present, the split of content distribution channels and game distribution channels makes these two companies unable to perfectly cooperate.
Internet TV is an advancement of the media. It is neither a subset of the Internet nor an extension of television.
The theory of “media is the message†foresees the era of the creation and operation of technology-determined content. The combination of good content and excellent platforms has a huge role in promoting the entire cultural and creative industry.
Nowadays, Internet TV integrates multiple channels of broadcasting, distribution, and payment, and content producers can connect upstream and downstream companies more closely. Both can have more cooperation at the capital and business level to generate greater value. The stronger the partner, the stronger IP will be. Internet TV Internet big screen is not only an important means to win channel support, but also provides a big platform for game companies to buy.
Gao Meng pointed out that Internet TV is different from traditional TV. First of all, its users are more focused and personalized. This provides opportunities for content providers who are familiar with market segments and have sufficient personalization. Secondly, compared with other platforms, their data is even higher. Accurate and more pure, it is more suitable for analysis of big data and it is easy to get instructive information from it. Relying on the platform, more homogenous users can obtain data on new works and tailor products for users. This kind of virtuous circle also makes users consume more high-quality content. At the same time, it helps the platform to increase the stickiness with users. It can be said that several families win together. For content producers such as green trees, the advent of the Internet era is both an opportunity and a challenge.
Funds, traffic, technology, and IP are necessary factors for the presentation of excellent game works on TV screens. The sustainable development of video games requires content producers to provide high-quality game content for large screens with a powerful technology platform to create high-quality IP. . Green Tree Animation is focusing on its own high-quality content production, working together with cross-domain partners, syndicating multiple high-quality IPs, and digging together with game companies and Internet TVs to witness the new era of TV GAME through the distinctive features of online and offline integration.
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