The 13th Summit Forum: Tongfang talks about how to win the LED lighting war

[Text|High-tech LED reporter Luo Shenghua] "LED lighting has developed to the present stage, and the simple 'price war' has no future." Jiang Guangjun, deputy general manager of Tongfang Lighting Industry Group Co., Ltd., told Gao Gong LED reporter.

2014 is a replacement tide and an outbreak for the LED lighting industry. For all lighting companies, the development of LED lighting is a challenge and a big opportunity. The LED lighting market has entered the turmoil of competition. During this period, the lighting industry began to reshuffle, and whoever can take the lead will be able to dominate the future lighting industry.

In terms of opportunities, the LED lighting market has been fully expanded. According to the statistics of the High-tech Research Institute LED Industry Research Institute (GGII), the total output value of China's LED industry reached 344.5 billion yuan in 2014, a year-on-year increase of 31%. Among them, the downstream application output value was 275.7 billion yuan, a year-on-year increase of 32%. It is worth noting that in 2014, the total output value of LED indoor lighting in China was 108.2 billion yuan, a year-on-year increase of 73%, which is the main growth driver.

At the same time, overcapacity and structural imbalance have become the primary problems in the LED industry, and the negative effects brought about by low-cost competition among major lighting companies have gradually emerged. Although the capacity contained in the LED lighting market will gradually be released, core indicators such as product profitability and corporate net profit growth rate have shown a significant decline.

On the other hand, although any mass industry that is about to mature, cost and price are the decisive factors for corporate competition, but this will be based on the overall strength of the company. In fact, with rising costs and falling prices, LED lighting is already in the Red Sea of ​​profits. Previously, a large number of lighting companies dedicated to low-end lighting have closed down, and the consequences of low-price competition have emerged.

According to statistics from the High-Tech LED Industry Research Institute (GLII), the number of LED application companies in 2014 was 13,300. By 2015, this number will drop to 12,300, which means that the next year will be There are about 1,000 application companies facing a crisis of bankruptcy.

In 2015, the LED lighting industry has entered a real state of slaughter. Under this circumstance, where should LED lighting companies end up? Is it going upstream or is it directly eliminated? If you want to win, what kind of way should the company use?·····

With these questions, the 13th High-tech LED Industry Summit Forum 2015 will be held on June 8th at Langham Place, Guangzhou Nanfeng. At that time, Mr. Jiang Guangjun will give a wonderful speech with the theme of "Winning the LED Lighting War, What Enterprises Should Take as Weapons". let us wait and see.

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