The Internet is a disaster for the film industry?

In the past year, the impact of the Internet on traditional industries has accelerated, and the film industry has become the primary area for the Internet to enter the cultural and entertainment industry. The major Internet companies not only provide technical means for the film industry, but also through financing, mergers and acquisitions and strategic cooperation. Such as, quickly changing the pattern of traditional industries.

For the traditional film industry, whether the Internet is subverting or integrating, embracing or sticking, it is inevitably involved in thinking about actions and strategies. At the Beijing International Film Festival Industrial Park Table Summit held yesterday, the topic of the influence of the Internet on the movie industry triggered an argument between the traditional movie industry and the guests of the Internet companies.

The first controversy focused on whether Internet companies disrupted the film industry's traditional pricing system. An Xiaofen, president of Dasheng International Media, who had participated in the production and distribution of films such as Yiwen and Xiaoshi, believes that the Internet has provided great support for traditional movie companies as a propaganda and broadcasting platform, but it has also brought in unfavorable factors.


An Xiaofen said that buying tickets through the Internet has become the choice of more than 60% of the audience, and domestic ticketing websites compete with each other to fight a price war, dragging the upstream and downstream into the war, interfere with the upstream pricing and cinema lineup. She also called for content to be king, and traditional industries should unite to maintain their own pricing and scheduling system, put an end to a single buy-out copyright sale, and introduce a sharing model.

Zhao Jun, deputy general manager of Zhujiang Film Group, an old domestic film company, even warned that Internet companies may cause a huge disaster in the Chinese movie industry. He said that Internet companies must abide by the contracts and credits of the traditional film industry. If Internet companies make up a large number of movie tickets in order to plunder the data and traffic of the traditional film industry, they will be like industrial countries looting industry and oil in the industrial era; if the Internet When the company commits a large number of delays to the theater and the ground floor, it will change from an angel to a devil and from a hero to a criminal, which will be a huge disaster for the Chinese movie industry.

Zhao Jun also stated that the traditional cinema will become a new Internet vertical company. If you have a public number and a shopping list, all traditional industries can step into the Internet. The Internet has no insurmountable gulf, and the US delegation, public comment, etc. Traditional Internet companies will be upset in the O2O era.

However, there is no doubt that the Internet has not only been a marketing and promotional platform for the movie industry, but also an e-commerce platform. It is fully absorbing, reconstructing and reconstructing all aspects of the distribution, production, creation, capital, and services of the film industry chain. Internet companies’ own subsidy for subsidizing movie tickets does not affect the movie company's box office revenue. The purpose is to acquire users and subsequently recover costs through multi-dimensional products and business models.

The discussion on IP is another core topic of yesterday's forum.

IP (Intellectual Property) is a hot word for the content industry last year and this year. Both traditional media and new media have embarked on the road to IP content: Focusing on the core IP of a popular TV series, variety show, film, etc. to the upstream and downstream of the industrial chain, through games, publications, e-commerce, animation, APP, etc. The new ecology of multiple products.

Zhu Huilong, president of Hynix Pictures, said that as the core of the Internet platform company, the solution to the information gap is to solve the problem of information gaps. Through the use of multi-dimension data analysis in the background, users can be accurately distributed, and user preferences can be further analyzed to create favorable conditions for IP incubation. The platform helps content go out. This is the key to Internet + movies. A highly open stance will stimulate the further development of Internet movies.

Zhu Huilong believes that under the new era background, the public will seek a label that is in line with their own needs. This is an audience demand that promotes the maturity of IP, and the Internet is more of a filmmaker who is similar to beasts Yi Xiaoxing and Dapeng. It also provides opportunities to realize dreams. At the same time, the Internet also provides a good platform for trial and error. It allows filmmakers to try more and find the right path for themselves. One-in-one will adhere to the Youth Filming Project and focus on building three platforms for IP incubation, new filmmakers and fans.

"The market has grown tremendously in the past two years. Every movie company has made great strides and needs a lot of projects. Finding off-the-shelf IP is a shortcut. This is why IP is so hot." An Xiaofen believes that online novels and online dramas are being viewed by the audience. The zealous IP intellectual property rights, the success stories that have been adapted into films in recent years have also been particularly successful.

Fu Binxing, Vice President of Huace Film & Television Group, said that the value of IP lies in solving several major problems in the production of production chain. The content manufacturers assess the value of IP lies in influence, radiation surface and the value of IP conversion, whether through TV screens or movie screens. Or in the form of variety, the degree of difficulty of transformation, R&D, and marketing will all depend on the ultimate value of IP, so good IP also requires good R&D personnel and developers.

Zhu Huilong's point of view is similar to this. He believes that the core of IP's industrialization lies in whether it represents a certain value, has enough fans to agree with this value, and whether it has the vitality that can continue to go. IP is not In one go, the Internet is a very suitable experiment and training platform, gradually incubating good writing, songs, and even comics into big movies.