New Business Pay TV, Sounding New Family Horn
On the afternoon of April 18th, the number of "Wonderful Film and TV" high-definition digital pay channel of Huada held a press conference for the opening of the press conference in Hangzhou Xixi Image City Atrium. The theme of this conference is "Wonderful film and television, see the world wonderful". Li Xuedong, Vice President of Hua Digital Media, Long Jun, Assistant of President of Hua Digital Media, Xiang Lixin, Director of the Digital Television Program Department of Hubei TV, and Deputy Director Zhou Sheng attended the event.
The “Wonderful Movie & Television†channel of Huada is a film and television professional digital TV payment channel that was approved by the State Administration of Radio, Film and Television, and is operated by Hua Digital Media in cooperation with Hubei TV. The channel was broadcast on April 8th in Zhejiang Province. Channel number 606 in Hangzhou area, HDTV users can experience for 2 months free of charge, and enjoy the stunning visual feast at home.
The conference opened with a cool and hot European and American dance, demonstrated the combination of strength and beauty, conveyed the spirit of the “Wonderful Film and Television†channel, and attracted the attention of all the audiences on the scene. Over half an hour of press conferences, through video, live speeches, and audience interactions, the guests and audience showed the characteristics of the "Wonderful Film and Television" channel, and released the slogan of "Wonderful Movie and TV and World Wonder" channel. At the meeting, channel director Tang Zhiyong gave a detailed and elaborate explanation of the channel's content features and product features; he also announced that Ms. Wang Wang had the longest use time, the highest number of on-demand broadcasts, and the highest on-demand cost for a lucky Chinese number user interactive TV. , To obtain the free lifetime use rights of the “Wonderful Film and Television†channel, the leaders of Hua Digital Media presented the award for him.
The new format pay TV model
The number of "Wonderful Movies & TV" channel of China has been broadcasted through the broadcast system. The full HD is clear and smooth. It is broadcast 24 hours a day without advertisements, creating a professional brand channel and providing users with a stunning audio-visual experience. In addition, the one-touch "direct transfer point" function in Hangzhou achieved seamless integration between live and on-demand platforms, creating the most unique playback mode for China's professional brand channels. The viewer no longer has to worry about missing the live broadcast of the program. Just press the remote control and switch to the interactive on-demand interface with one key. You can then watch the missed program again.
At the press conference, Tang Zhiyong, the person in charge of the channel, proposed that "Full HD, large-scale, no ads, new content, and better understanding of you" are the greatest features of the wonderful movie channel. "We want to be a model for new format pay TV!" This undoubtedly brings great expectations and confidence to the audience in Zhejiang Province and even in China.
HD is the premise of full HD, shocking visual experience
"High-Definition" is stepping into the homes of ordinary people, but not all programs broadcast on TV channels are called "HD." For a professional video channel, visual effects will directly affect user experience and satisfaction.
Huada has launched HD high-definition TV upgrade strategy since 2010 and currently covers high-definition live broadcast, on-demand, and full-play video playback. The number of high-definition TV users in Hangzhou exceeds one million. The entire HDTV industry chain from the front-end content production, network transmission, to the terminal's high-definition television, high-definition set-top boxes and other links, only to give users a real "high-definition" experience. The new “Wonderful Film & TV†channel launched by China’s new brand is based on the full HD system. Each frame and every second is full of gorgeous and sophisticated, high-quality, ultra-realistic and exquisite program screens, allowing the audience to be at home. Enjoy the thrilling visual experience of being in a theater.
The content is a large-scale mass production of hot dramas, which fully meets the needs of the audience.
In this age of "content is king", whether the program is rich and exciting is a direct decision on viewers' viewing choices. For a long time, China TV has a close relationship with all major content providers around the world. As the “Wonderful Movie and Television†channel of China’s TV, the program resources are unique. They include almost all major movie theaters, have won nomination films such as Oscars, Berlin Film Festivals, and various classic movies, and will also lead the audience to enjoy some of the first time. Overseas episodes. Regardless of whether the audience likes to watch the classic masterpieces of action movies, comedy films, animation, Korean dramas, American dramas, or big-name stars, the number of "Wonderful Movies & TV" channels of Huada can meet the needs of the audience.
Arrangement is the core "2+8" full-time strategy, no advertising, full entertainment
No matter what kind of platform, high-quality content layout is the core. The "Wonderful Film & Television" channel schedules an 8-hour premiere program every day. It uses the "2+8" structure (2 episodes of TV dramas + 8 movies/day) and is aired without advertisements 24 hours a day.
Compared to the fierce competition in TV drama resource homogenization, the “Wonderful Film & TV†channel is unique in its selection of short and sleek overseas dramas and movies. It has enabled a full-period strategy to enhance the theme concept and holiday schedules to maximize the value of content.
At the same time, the “Wonderful Films and TV†channel also plans to set up special programs for big-mouthed movies and entertainment explosions, covering the opening and closing ceremonies of major festivals, closing ceremonies, film premieres, awards ceremonies, startup ceremonies, and star interviews. Hot films, such as good reviews, the first time to show all types of film and television information, to achieve viewers and movie stars away.
The number of "Wonderful Film & TV" HD digital pay channels are based on professional high-definition technology, rich programming resources, professional programming, and a unique "turn-to-point" model to build brand channels with professional ideas. At present, it has been opened to all television viewers in Zhejiang Province. In the near future, it will surely be a wonderful feast for the digital TV viewers across the country!
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