Traditional lighting four giants march into the LED strategy analysis


Op, NVC, TCL lighting all extend the olive branch to the LED, and they are precisely the leader in the traditional lighting concept in the industry. They are sending a strong signal to the industry to enter the LED! The traditional lighting giant will record.

I have done LED lighting for many years, and today I’m finally married.

In the past few years, LED products have been dominated by professional LED lighting companies, and they have always been in the supporting role in many aspects such as brand, technology, channel and market application. Such a good product, such a good market prospect, such a good operating profit, unfortunately no one cares, no one hurts, compared with the energy-saving lamps, said that the little daughter-in-law has been very high, at best, only partial housing.

It’s not the same now, LED seems to be a toon, but is it really time to be proud?

NVC

Commercial photo myth chasing the commanding heights of the industry

The positioning of NVC in the business photo has long been obsolete, but it has been burned in the deep memory of business photos. Through strategic upgrades such as channel transformation, capital operation, capacity expansion, and product line expansion, NVC has grown into one of the most comprehensive integrated lighting companies in China's lighting industry.

Lighting companies that come out of the luminaires have an indescribable pain, that is, the lack of light source core technology. After the reorganization of capital strategy, NVC has always had a breakthrough in the main line light source technology: the strategic cooperation with GE in 2006, and the establishment of the light source R&D center with the Fudan Electric Light Source Research Institute; the lightning announced on July 8, 2008 Shishi's new series of energy-saving lamps can be seen in NVC's core technology of step by step.

As early as at the 2009 domestic marketing planning conference held by NVC, Wu Changjiang, chairman of the board, said that in 2009, NVC will strengthen investment in major engineering projects. Obviously, LED is also an important component.

At present, NVC has launched LED products with outdoor street lights and light source products. Its strategic policy this year is that as technology continues to mature, functional LED lighting products will be further introduced and project sales will be the mainstay.

It is conceivable that the comprehensive involvement of LEDs in the late NVC lighting, with strong network and brand advantages, the development of the LED field can not be underestimated.

Not only that, but recently, NVC has actively cooperated with universities such as Tsinghua University and Fudan University, and hired famous electric light source experts, lighting experts, HID experts, and electronic experts as consultants for R&D centers to form a team of experts to improve the level of R&D.

This is just the beginning of a NVC layout LED industry.

Sforford

Office lighting is the largest and best LED company

Shi Jie, chairman of Shifu, is one of the most exciting focus of LED lighting companies. Mr. Shi Jie sent a letter to the national mayor, hoping that LED lighting will be widely used in the construction of Chinese cities. The length of the word, the head of the national leader Wen Jiabao, expressed his admiration for the national energy conservation and emission reduction policy, showing his strong efforts to promote the development of LED confidence. Earlier, he also wrote to the mayor of Nanjing, expressing his determination to lead the LED.

It is no exaggeration to say that Shi Jie has become the spokesperson of the LED lighting industry. Whether in public or private occasions, Shi Jie has spared no effort in screaming for LED lighting.

I want to be the boss, take the opportunity to develop my own brand, and some people in the industry evaluate Shi Jie’s behavior. Some people also gave positive opinions and thought that Shifu could let the government pay attention to the development of LED, which is a benefit to the industry.

In an interview with this reporter, Shi Jie appeared very determined. We just bury our heads to make our own products, and other things don’t want to be over-managed. I only believe that we are the biggest and best LED company. Indeed, in recent years, Shift Lighting has developed rapidly in the LED industry, which has gradually established its position as the leader of the LED industry.

Shi Jie, who started from 800 yuan, can be described as a thorn in the industry. The Ford Lighting, which was established in 1994, has been praised by industry professionals for its image of commercial office lighting. It now appears that this title is clearly no longer matching Stoff.

In the past two years, when most LED companies were still in the state of low (low-cost, low-tech, low-capacity), Shifu’s action and the speed of the shots made the industry dizzy.

In March 2007, Shifu’s largest domestic optoelectronic industrial park, which was built with a total investment of 800 million yuan, officially settled in Jiangsu Yizheng;

At the beginning of 2008, the first phase of the Industrial Park was officially put into use, with LED light source, LED lamps, new low-consumption energy-saving lamps and indoor office health lighting products as the main direction;

In July 2008, Shifu conquered the world's problem of high-power high-brightness LEDs to meet the road lighting requirements, and successfully developed the world's largest power LED street lights;

In the 2008 Beijing Olympics, Shifu won the full recognition of the Olympic lighting engineering party and won the four Olympic Games of the National Convention Center, the National Stadium, the Beijing Workers Stadium and the Olympic Media Village;

At present, Shifu has an annual production capacity of 4 billion yuan of various types of LED lamps.

Shifu’s contribution has also been approved by the government. It has been recognized as a provincial-level technology center and has received a special fund of 10 million yuan in scientific research. Today, Shifu has the largest LED production base in the country and is selected as the classic case of the Blue Book of the Lighting Industry of the State Council Development Research Center. From the office lighting gorgeous to LED, Shijie ambition is more than this: Shi Ford also proposed to use 5-6 years to achieve 10 billion LED lighting sales, 10 years to create a 30 billion LED company .


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